Muhammad Khan
Manager of Paid Search at AdCellerant- Claim this Profile
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English Full professional proficiency
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Urdu Native or bilingual proficiency
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Bio
Theresa Szczurek, PhD
Muhammad has a valuable base of knowledge in digital marketing and search engine optimization. I highly recommend Muhammad. He is a hard worker with creative ideas. He managed media relations for Radish Systems -- through his efforts we expanded our healthcare media contacts. The result was publishing an article in a new healthcare journey. He reviewed our website analytics and made helpful recommendations. He has a positive attitude and is easy to work with.
Rick Brennan
Muhammad was brought on to support product market research and analysis for an early stage technology startup. He came to the internship with strong technical and analytical skills, but no experience in the security domain the company is building products for or in presenting at the executive level. Muhammad learned quickly over the summer, building technical models, mapping those to customer problems and solution-based value propositions. He produced and delivered an executive briefing weekly on Fridays. His ability to sort through the complex interplay between practical customer challenges and product attributes improved steadily and rapidly. Muhammad's communications skills reached a level where he could reliably present a week's worth of work in a succinct, informative briefing. He worked at a high level and performed admirably.
Theresa Szczurek, PhD
Muhammad has a valuable base of knowledge in digital marketing and search engine optimization. I highly recommend Muhammad. He is a hard worker with creative ideas. He managed media relations for Radish Systems -- through his efforts we expanded our healthcare media contacts. The result was publishing an article in a new healthcare journey. He reviewed our website analytics and made helpful recommendations. He has a positive attitude and is easy to work with.
Rick Brennan
Muhammad was brought on to support product market research and analysis for an early stage technology startup. He came to the internship with strong technical and analytical skills, but no experience in the security domain the company is building products for or in presenting at the executive level. Muhammad learned quickly over the summer, building technical models, mapping those to customer problems and solution-based value propositions. He produced and delivered an executive briefing weekly on Fridays. His ability to sort through the complex interplay between practical customer challenges and product attributes improved steadily and rapidly. Muhammad's communications skills reached a level where he could reliably present a week's worth of work in a succinct, informative briefing. He worked at a high level and performed admirably.
Theresa Szczurek, PhD
Muhammad has a valuable base of knowledge in digital marketing and search engine optimization. I highly recommend Muhammad. He is a hard worker with creative ideas. He managed media relations for Radish Systems -- through his efforts we expanded our healthcare media contacts. The result was publishing an article in a new healthcare journey. He reviewed our website analytics and made helpful recommendations. He has a positive attitude and is easy to work with.
Rick Brennan
Muhammad was brought on to support product market research and analysis for an early stage technology startup. He came to the internship with strong technical and analytical skills, but no experience in the security domain the company is building products for or in presenting at the executive level. Muhammad learned quickly over the summer, building technical models, mapping those to customer problems and solution-based value propositions. He produced and delivered an executive briefing weekly on Fridays. His ability to sort through the complex interplay between practical customer challenges and product attributes improved steadily and rapidly. Muhammad's communications skills reached a level where he could reliably present a week's worth of work in a succinct, informative briefing. He worked at a high level and performed admirably.
Theresa Szczurek, PhD
Muhammad has a valuable base of knowledge in digital marketing and search engine optimization. I highly recommend Muhammad. He is a hard worker with creative ideas. He managed media relations for Radish Systems -- through his efforts we expanded our healthcare media contacts. The result was publishing an article in a new healthcare journey. He reviewed our website analytics and made helpful recommendations. He has a positive attitude and is easy to work with.
Rick Brennan
Muhammad was brought on to support product market research and analysis for an early stage technology startup. He came to the internship with strong technical and analytical skills, but no experience in the security domain the company is building products for or in presenting at the executive level. Muhammad learned quickly over the summer, building technical models, mapping those to customer problems and solution-based value propositions. He produced and delivered an executive briefing weekly on Fridays. His ability to sort through the complex interplay between practical customer challenges and product attributes improved steadily and rapidly. Muhammad's communications skills reached a level where he could reliably present a week's worth of work in a succinct, informative briefing. He worked at a high level and performed admirably.
Credentials
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Mobile App Analytics Fundamentals
GoogleDec, 2014- Nov, 2024 -
Google Ads Search Certification
GoogleApr, 2022- Nov, 2024 -
Graduate Record Examination
Educational Testing Service (ETS)Mar, 2014- Nov, 2024 -
Google Analytics
GoogleMay, 2017- Nov, 2024 -
AdWords Fundamentals
GoogleMay, 2017- Nov, 2024 -
AdWords Search Certification
Google -
IELTS
British CouncilJun, 2013- Nov, 2024 -
Advanced Google Analytics
Google -
Bloomberg Market Concepts
Bloomberg LP -
Digital Sales Certification
Google -
Universal App Campaigns
Google
Experience
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AdCellerant
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United States
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Advertising Services
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100 - 200 Employee
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Manager of Paid Search
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Jan 2022 - Present
Manage a team of campaign managers on the SEM team, including ongoing monitoring towards individual and team KPI goalsEnsure all team members are effectively managing their individual volume of campaigns.Oversee communication, work assignments, and overall team well-being Work closely with the Director of Search to stay up to date with the ongoing evolutions on leveraged platforms and provide recommendations on adoption and/or changes to campaign setup, optimizations and processesAssist the Director of Search with departmental projects asked of the Search teamMaintain a department-wide adherence to AdCellerant business rules including turnaround times, communication requirements, and best practicesMaintain a consistent rapport with team members, management, ownership, and stakeholders with regard to team capacity, performance, team member well-being, and strategy. This includes ongoing oversight of management dashboards and reportsPull weekly KPIs, facilitate bi-weekly 1:1s with individual team membersWork with Search team members to grow their skillsets, progress their careers, and increase the overall expertise of the teamMaintain a high degree of customer service from all members of the department.Maintain expert-level knowledge of Google, Bing, Call Tracking Metrics, Ticket Communication, ui.marketing/internal tools, and Google Analytics. This includes training the team, advising the company, creating processes and documentation, and monitoring adherence to best practicesGather requirements for product discovery and future enhancementsManage SEM campaigns to maintain practical experience and direct knowledge of all platform workingsDevelop keyword lists and ad copy for search campaigns Create and manage new paid search campaigns in Google Ads and/or Bing AdsQA campaigns before launching Show less
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Chair AdCellerant Gives
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Jan 2019 - Present
AdCellerant Gives an initiative by AdCellerant to give back to the community and the planet by reducing their footprint and helping out in their community.
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PPC Specialist
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Jul 2017 - Jan 2022
Job Responsibilities:• Develop keyword lists and ad copy for search campaigns• Create new paid search campaigns utilizing various internal Web-based systems• Create/modify landing pages used in search engine marketing campaigns• QA campaigns before launching• Make campaign and keyword optimization changes under direction of Search Marketing Manager• Create campaign reports• Budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved• Keyword Research• Competitive Analysis• Recommending changes in methods to increase traffic to websites Show less
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College of Media, Communication and Information
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United States
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Higher Education
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1 - 100 Employee
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Adjunct Professor
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Aug 2021 - Jan 2022
Teaching Communication Platforms in Fall 2021 Teaching Communication Platforms in Fall 2021
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Radish Systems, LLC
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United States
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Telecommunications
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1 - 100 Employee
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Digital Marketing Consultant
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Jun 2016 - Aug 2016
Planned, designed, and executed an expanded digital marketing program which resulted in 490% increase in web presence, and a 60% increase in website visits through a broader reach of press releases. Planned, designed, and executed an expanded digital marketing program which resulted in 490% increase in web presence, and a 60% increase in website visits through a broader reach of press releases.
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Bear Systems
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Product Marketing Intern
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Jun 2016 - Aug 2016
Conducted market segmentation analysis to identify which IoT segments have the greatest need for scaled security products. Identified use cases within attractive market segments by assessing the value delivered under each use case and interviewing individuals with representative functions within the highest value use cases to build value propositions and supporting product feature/benefit sets. Conducted market segmentation analysis to identify which IoT segments have the greatest need for scaled security products. Identified use cases within attractive market segments by assessing the value delivered under each use case and interviewing individuals with representative functions within the highest value use cases to build value propositions and supporting product feature/benefit sets.
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Diya Technologies
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Pakistan
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Nov 2012 - Jul 2015
Specialist in Google products such as Google AdWords, Google Analytics, Google Search, Google Webmaster Tools, Google Tag Manager, Google Trends, and Google Translate and used them effectively for managing these websites and doing market research. Actively involved in product release cycles; collaborated with Engineering from requirement gathering to the actual product release, detailing the changes to be made to the website and implementing them. Wrote content related to product release. Spearheaded Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities for both these websites. Constantly updated website contents and ensured zero webpage errors. Managed social profiles of Alachisoft at leading Social Media websites like LinkedIn, Twitter, Facebook, YouTube, and Google+. Advertised on LinkedIn and Twitter. Managed email campaigns for monthly newsletters and webinars and created SOPs to streamline the process. Show less
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Education
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University of Colorado Boulder - Leeds School of Business
Master of Business Administration (MBA), Marketing, Finance -
National University of Sciences and Technology (NUST)
Bachelor of Electrical Engineering, Telecommunication -
Government College University, Lahore
Faculty of Science, Pre-Engineering