Digital Operations Manager/Technical Producer

• Aug 2020 - Present

Marketing Deployment Specialist

• Dec 2019 - Jul 2020

▪ Executed email marketing operations on behalf of Salesforce Marketing Cloud (SFMC) services team on Gap, Inc. account▪ Facilitated audience targeting via SQL, created and organized data extensions in the SFMC platform, and acted as a consultative data expert within campaign operations team▪ Employed the SFMC platform to set up, proof, QA, and manage email campaigns to millions of customers per day with 100% accuracy▪ Utilized automations to run queries, target and build campaigns, and deploy emails▪ Mastered project workflow tools to juggle and prioritize multiple brands, campaigns, and projects effectively▪ Collaborated with clients, campaign managers, producers, offshore teams, and other Salesforce experts to orchestrate campaign operations from beginning to end Show less

Customer Loyalty and Insights Specialist

• Aug 2016 - Nov 2019

• Worked cross-functionally to design and launch company’s first loyalty program, including presenting research and analytics, coordinating technology integrations, forecasting and tracking financials, communicating across the organization, implementing mobile (SMS) as a new communication channel, developing new process workflows, and collaborating with key stakeholders on training and adoption • Onboarded innovative SaaS CRM and marketing platform to better identify, understand, and motivate customers through analysis and segmentation, then managed targeted and automated campaigns • Collaborated with digital marketing to design and execute targeted promotions and experiments via email and mobile that garnered an average 4X return; analyzed campaign performance and recommended optimizations • Lead consumer research by working with company stakeholders and a market research agency to conduct 9+ studies per year via an online customer panel, garnering industry-leading response rates Show less

Loyalty Marketing Analyst

• Jun 2015 - Aug 2016

• Helped lead the execution and operations of industry-leading loyalty marketing program• Measured promotions through detailed reporting and analysis; presented recommendations to leadership• Designed and implemented loyalty card promotions that increased customer spend by as much as 25%

Loyalty Marketing Assistant

• May 2012 - Jun 2015

• Managed the Fred Meyer Rewards brand; ensured consistent language, clarity, and tone across all communication channels: print ads, digital media, email, direct mail, signage, customer service experience, and more• Partnered with Public Affairs team to launch a Community Rewards program, along with many enhancements to an industry-leading loyalty program serving millions of customers• Coordinated service processes and program information between Fred Meyer Loyalty Team and Kroger Customer Service Center to improve the customer experience through training and quality control processes• Developed and facilitated training course for 200 customer service reps and future new hires in three locations, addressing knowledge and service gaps that cost the company thousands of dollars per quarter• Led hiring process for data entry contractor position, then supervised training and day-to-day work Show less

Rewards Loyalty Marketing Customer Service Representative

• Sep 2011 - May 2012

• Applied loyalty program operations expertise to resolve customer needs via phone and email

Social Media Marketing Volunteer

• Jul 2011 - Aug 2012

• Led a multifunctional team in formulating and executing the social media marketing strategy for a nonprofit organization • Grew social media engagement by 15% through acquisition focused content • Led a multifunctional team in formulating and executing the social media marketing strategy for a nonprofit organization • Grew social media engagement by 15% through acquisition focused content

Marketing & Graphic Design Intern

• Jun 2010 - Oct 2010

Project Management: • Created and developed first annual Juried Art Exhibit, from concept through execution • Organized and executed marketing & media plan, including digital marketing, branding and logo development, and marketing materials design • Obtained funding from multiple sponsorships, exceeding performance expectations • Delegated project responsibilities to next intern to ensure successful project completion Digital Media Marketing: • Managed social media marketing efforts and online marketing for events • Developed social media strategy consistent with the organization’s mission and brand, creating a written set of tools and strategies to increase engagement • Grew the organization’s Facebook fan base by 25% Organizational & Business Development: • Enhanced organizational systems by designing and utilizing tracking systems, spreadsheets, comprehensive event and marketing binders, instructional procedures, and digital organization to streamline operations and marketing programs execution Teamwork: • Worked with cross-functional teams- diverse staff, graphic and web designers, volunteers • Sat in on committee, budget, and professional meetings • Facilitated end of internship training on multiple projects, systems, procedures, and responsibilities Show less

Sales Associate

• Jun 2009 - Jun 2010

Creative Director

• May 2009 - Apr 2010

Marketing Strategy: • Expanded awareness for KIDSPORTS and the largest youth sports tournament in Eugene via marketing roll-out calendar that educated the target market and increased registration rate Branding & Graphic Design: • Designed brand portfolio- logo, event guide, apparel, website, other various marketing materials Project Management: • Wrote and presented creative briefs for approval, then managed design and production process for all marketing collateral, including final distribution Show less

Marketing Volunteer

• Oct 2009 - Nov 2009

Selected from competitive field as student representative to assist with on-site activation of Home Depot sponsorship prior to and during college football’s top pre-game show broadcast Selected from competitive field as student representative to assist with on-site activation of Home Depot sponsorship prior to and during college football’s top pre-game show broadcast