Charles Morris III
Digital Marketing Manager at 365 Degree Total Marketing- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Credentials
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Hootsuite Platform Certification
HootsuiteJun, 2021- Nov, 2024 -
WAZE
WazeJul, 2021- Nov, 2024 -
Content Marketing and SEO Fundamentals Exam
SemrushJun, 2021- Nov, 2024 -
Google Ads Google Search Certification
Google AdsJun, 2021- Nov, 2024 -
Keyword Research Exam
SemrushJun, 2021- Nov, 2024 -
On-Page and Technical SEO Test
SemrushJun, 2021- Nov, 2024 -
SEO Fundamentals Exam
SemrushJun, 2021- Nov, 2024
Experience
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365º Total Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2021 - Present
Marketing and Strategy:• Create bids and digital marketing strategies for clients / sales executives.• Manage digital marketing client budgets• Help with client and internal email marketing strategy and implementation as needed• Develop and implement social media strategy through competitive research, platformdetermination, benchmarking, messaging and audience identification• Generate, edit, publish, moderate and share daily content (original text, images, video) thatbuilds meaningful connections and encourages community members to take action• Set up and optimize company pages within each platform to increase the visibility of company’ssocial content• Create social media posting calendars• Continuously improve by capturing and analyzing the appropriate social data/metrics, insightsand best practices, and then acting on the information• Write engaging captions effective call to actions for every social media post/ad• Perform ongoing SEO keyword discovery, expansion and optimization• Research and implement recommendations• Research and analyze competitor advertising links• Develop and implement link building strategy• Place Digital Media Buys• Track, report, setup, manage and analyze analytics and PPC initiatives and campaigns• Present results to the clients monthly for the first 90 days and quarterly after that• Prepare podcasts and training seminars• Make a plan for our Clients Digital Marketing Strategy• Implement the Client Digital Marketing StrategiesProject Management:• Meet with clients on occasion with the Marketing Sales Executives to develop and discuss marketing strategies.• Create bids and schedules for Clients /Marketing Sales Executives for assigned clients• Be a part of creating Marketing and Brand Implementation Strategies for assigned clients• Review media plans to give inputOther editing, internal marketing strategy, budgeting, and sales duties as assigned.
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nTier Training
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Marketing
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Sep 2018 - Mar 2021
I will continue to build and now lead the marketing department. My goal is to continue building a sustainable marketing department for nTier training and create a leak proof, nurturing funnel while setting up all other marketing employees and contractors for success. This will include, but is not limited to: -Oversee any and all marketing related work and employees/contractors.-Drive customer acquisition by creating, managing, and executing multi-channel marketing campaigns through inbound and outbound tactics including: SEO optimization, PPC, social media, blogging, email, mail/print campaigns and events -Demonstrate sales results via consistent reporting using key performance indicators and metrics-Determine marketing budget and ROI predictions-Propose new and improved inbound marketing campaign ideas-Devise strategies to drive online traffic to the company website-Oversee management of company’s social media channels including Facebook, Linked In, and other social marketing-Review new technologies and keep the company at the forefront of developments in digital marketing-Optimize marketing automation and lead nurturing processes through email, content, and social channels-Conduct customer, competitor and product/service research
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Marketing Manager
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May 2018 - Aug 2018
It is my goal to lay the foundation for and build a sustainable marketing department for nTier training and create a leak proof, nurturing funnel. This will include, but is not limited to: -Drive customer acquisition by creating, managing, and executing multi-channel marketing campaigns through inbound and outbound tactics including: SEO optimization, PPC, social media, blogging, email, mail/print campaigns and events -Demonstrate sales results via consistent reporting using key performance indicators and metrics-Assist in determining marketing budget and ROI predictions-Propose new and improved inbound marketing campaign ideas-Devise strategies to drive online traffic to the company website-Oversee management of company’s social media channels including Facebook, Linked In, and other social marketing-Review new technologies and keep the company at the forefront of developments in digital marketing-Optimize marketing automation and lead nurturing processes through email, content, and social channels-Conduct customer, competitor and product/service research
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Freelance Marketing and Growth Consultant
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Aug 2015 - Jul 2019
My full time Director of Marketing position has me needing to step away from freelance and consulting work at this time.Using my experience in digital marketing and growth and funnel analysis, I consult with select businesses and nonprofits of various sizes to help them achieve their goals surrounding their online presence. This includes, but is not limited to:Email MarketingFunnel and Business DevelopmentGrowth HackingBlog Copy and Blog ManagementWebsite Design & CopySocial Media MarketingGoogle AnalyticsA/B TestingGraphic Design Market ResearchPhotographyBrand Management & RecognitionTelling YOUR Story to YOUR audience. Currently, I am referral only but please reach out so we can start a conversation!
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ITI Digital
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Business Development Manager (3 Month Contract)
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Feb 2018 - Apr 2018
- Prospect, develop, and close leads using a variety of sources- Work directly with businesses to understand their needs and develop customized solutions to help them drive leads- Own the entire sales process from prospecting to completion of sale-Contribute to internal marketing strategies and consult on creative as needed - Prospect, develop, and close leads using a variety of sources- Work directly with businesses to understand their needs and develop customized solutions to help them drive leads- Own the entire sales process from prospecting to completion of sale-Contribute to internal marketing strategies and consult on creative as needed
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Geopolitical Futures
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United States
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Internet Publishing
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1 - 100 Employee
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Digital Marketing Coordinator (Full-time Remote)
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Mar 2017 - Feb 2018
-Grow our subscriber base by providing them regular, helpful content that’s in tune with their needs and expectations.-Grow new leads by converting site traffic through calls-to-action, landing pages and lead generation content (including offers).-Enable the creation of resources each month to drive leads, subscribers, awareness and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.).- Create “selling” copy and shareable repurposed content.-Be keenly aware of user (free and paid) wants and needs.-Build various email lists and campaigns, including the design templates, calls-to-action and content in email sends using Hubspot.-Segment lists based on behaviors like source of lead, past email engagement and website interactions to date or engagement, and potentially interest and geography.-Work to minimize list decay and unsubscribes while increasing productivity of our email sends.-Develop documentation and road maps for processes, A/B tests and promotions that succeed through email.-Manage both on-site and off-site SEO for the company.-Collaborate with content marketing and blog contributors to promote high-quality content around important, relevant terms.-Manage organic search engine performance and goal setting based on site impressions, click through rates, traffic and conversions.-Stay up-to-date with the latest trends and changes with SEO and major search engines.
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Marketing and Communications Coordinator
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Mar 2016 - Mar 2017
The Communications Coordinator is responsible for helping develop and manage a proactive engagement program for Frederica’s stakeholders (current and former parents, grandparents, alumni, trustees, faculty/staff, and special friends and donors) that is aligned with the mission and goals of Frederica Academy. This position, working in collaboration with the Director of Advancement, manages the integration of internal and external print and electronic communications and related communication platforms and marketing strategy. This includes creating the school's advertisements with Adobe Creative Suites, managing the school's digital marketing platforms (email list, blog, social media, etc.), photography as needed, and updating and managing the school's website. Additionally, I will be teaching an Upper School Creative Communications class that will cover: public speaking, graphic design, photography, marketing, digital marketing, writing, and connecting with a chosen audience.
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Rock Paper Scissors
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United States
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Advertising Services
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1 - 100 Employee
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Content Marketer
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Oct 2015 - Jun 2016
I work with a talented creative team and oversee the written content that we produce, both for our in house marketing and for our client's digital marketing efforts. This includes everything from creating long term quarterly marketing strategies to writing small web advertisements. My list of responsibilities can be found below: Content CreationCampaign planning and pitching. Copywriting.Online media execution.Social media results. Email marketing results and List Management.Project Management.Client communications.Scope management.Client education.
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Knak
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United States
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E-Learning Providers
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Co-Founder and Creative Director
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Jun 2015 - Apr 2016
I lead a talented team of individuals and oversee big picture creative and business strategy for Knak, the young professional's newest resource for weekly motivating and advisory content, connection, and online courses custom-built by a field of experts to help you find your knack. After a successful exit, I am recharging before the next big thing. I lead a talented team of individuals and oversee big picture creative and business strategy for Knak, the young professional's newest resource for weekly motivating and advisory content, connection, and online courses custom-built by a field of experts to help you find your knack. After a successful exit, I am recharging before the next big thing.
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Atlanta Hustle
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United States
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Spectator Sports
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1 - 100 Employee
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Content Creator and Social Media Manager (Intern)
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Jan 2015 - Jul 2015
I am handling the content writing for Atlanta's newest professional sports franchise, The Atlanta Hustle. This includes marketing, advertising, social media management, as well as weekly writing assignments and responding to deadlines. I am writing with a variety of voices: to our fan base, season ticket holders, sponsors, etc. I am handling the content writing for Atlanta's newest professional sports franchise, The Atlanta Hustle. This includes marketing, advertising, social media management, as well as weekly writing assignments and responding to deadlines. I am writing with a variety of voices: to our fan base, season ticket holders, sponsors, etc.
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Georgia College & State University
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United States
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Higher Education
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700 & Above Employee
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English Instructor
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Jan 2015 - May 2015
I was in charge of teaching my own 1102 English class (Literature and Writing) with almost complete freedom. My responsibilities include: Writing my syllabus, determining my class schedule for the entire semester, choosing the reading selection, weighing each assignment how I see fit, and calculating student's grades. While I do have an immediate overseer, the classroom is my own.
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Writing Instructor
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Aug 2014 - Dec 2014
I was in charge of teaching my own 1101 English class (Composition) with almost complete freedom. My responsibilities included: Writing my syllabus, determining my class schedule for the entire semester, choosing the reading selection, weighing each assignment how I see fit, and calculating student's grades. While I do have an immediate overseer, the classroom is my own.
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Graduate Assistant of Marketing and Social Media Management
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Dec 2013 - Aug 2014
I assist and take the lead on specific marketing campaigns, especially those digital and those that involve the written or spoken word, and/or sports.I write letters to current students, the community, etc. that are written from a variety of points of view and are intended to reflect different professional voices. I also run the social media accounts for different Georgia College pages.
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Writing Center Consultant
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Aug 2013 - Dec 2013
I tutored people in need of assistance with their English. Whether they came to me with papers, speeches, or sought test help, it was my duty to make sure they were more prepared when they left than when they arrived.
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Campus Manager
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Aug 2014 - May 2015
I handle all on campus transactions for an independent furniture company that rents our furniture to students for their dorms. This includes talking to parents, students, and on campus personnel, as well as managing the other 10 employees that work for the company to move the actual furniture. Since the company is based out of Iowa, I am in charge of solving any issues that arise and leading my team through the different move in and move out processes. I handle all on campus transactions for an independent furniture company that rents our furniture to students for their dorms. This includes talking to parents, students, and on campus personnel, as well as managing the other 10 employees that work for the company to move the actual furniture. Since the company is based out of Iowa, I am in charge of solving any issues that arise and leading my team through the different move in and move out processes.
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Children's Ministry Intern
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Apr 2010 - Aug 2010
Worked with children and parents to make sure everyone was happy. I planned and executed many camps including Vacation Bible School, a sports camp, and a day camp. I wrote brochures and helped advertise for said camps as well. Worked with children and parents to make sure everyone was happy. I planned and executed many camps including Vacation Bible School, a sports camp, and a day camp. I wrote brochures and helped advertise for said camps as well.
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Education
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2013 - 2015
Georgia College and State University
Masters of Art, English & Writing -
2009 - 2013
Georgia College and State University
English, Literature and Communication -
2003 - 2009
Mount de Sales Academy
Community
