Alexander Kromsov
Vice President of Analytics and Business Intelligence at OJO Labs- Claim this Profile
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Bio
LinkedIn User
Alex has a great combination of smarts, curiosity, passion, and charm that have made him a key addition to the strategy team. During his time at AEO he has been instrumental at driving key projects in the e-commerce and omnichannel world right from the beginning of the company’s omnichannel journey. I am particularly impressed with his ability to hone in on key insights from large data sets, particularly from primary customer research. I saw it first hand during an engagement to improve AEO’s e-commerce fulfillment practices, in which Alex was able to present a handful of distilled insights and a short presentation that drove meaningful and decision based discussions at the executive level and led to a wave of positive changes across multiple departments to improve customer experience. During his time at AEO, Alex has also helped lead customer research in partnership with the CRM team on many complex omnichannel questions that have wide-ranging business implications like which products serve as entry points into the brands, which products do loyal customers migrate to for spend, and how customers and spend migrate across channels overtime that he has helped action across the company. He is a catalyst for positive change!
Carmen Magar
Alex was my go-to-person on any omnichannel and e-commerce topic at American Eagle. Through his projects he has gained a broad knowledge base and expertise in e-commerce. Be it to understand fulfillment, shipping, or returns processes, or to get a level deeper into the order management or DC operations systems, he not only knows how it all works, he also has great judgment on the strategic implications for any new initiative. He has a great analytical mind, and is able to pull out few key insights from large data sets. This, coupled with his contagious passion for the business, that serves him well when he needs to motivate large cross-functional teams, has made him a great partner when setting out to implement positive change in a variety of omnichannel initiatives that are critical for AEO.
LinkedIn User
Alex has a great combination of smarts, curiosity, passion, and charm that have made him a key addition to the strategy team. During his time at AEO he has been instrumental at driving key projects in the e-commerce and omnichannel world right from the beginning of the company’s omnichannel journey. I am particularly impressed with his ability to hone in on key insights from large data sets, particularly from primary customer research. I saw it first hand during an engagement to improve AEO’s e-commerce fulfillment practices, in which Alex was able to present a handful of distilled insights and a short presentation that drove meaningful and decision based discussions at the executive level and led to a wave of positive changes across multiple departments to improve customer experience. During his time at AEO, Alex has also helped lead customer research in partnership with the CRM team on many complex omnichannel questions that have wide-ranging business implications like which products serve as entry points into the brands, which products do loyal customers migrate to for spend, and how customers and spend migrate across channels overtime that he has helped action across the company. He is a catalyst for positive change!
Carmen Magar
Alex was my go-to-person on any omnichannel and e-commerce topic at American Eagle. Through his projects he has gained a broad knowledge base and expertise in e-commerce. Be it to understand fulfillment, shipping, or returns processes, or to get a level deeper into the order management or DC operations systems, he not only knows how it all works, he also has great judgment on the strategic implications for any new initiative. He has a great analytical mind, and is able to pull out few key insights from large data sets. This, coupled with his contagious passion for the business, that serves him well when he needs to motivate large cross-functional teams, has made him a great partner when setting out to implement positive change in a variety of omnichannel initiatives that are critical for AEO.
LinkedIn User
Alex has a great combination of smarts, curiosity, passion, and charm that have made him a key addition to the strategy team. During his time at AEO he has been instrumental at driving key projects in the e-commerce and omnichannel world right from the beginning of the company’s omnichannel journey. I am particularly impressed with his ability to hone in on key insights from large data sets, particularly from primary customer research. I saw it first hand during an engagement to improve AEO’s e-commerce fulfillment practices, in which Alex was able to present a handful of distilled insights and a short presentation that drove meaningful and decision based discussions at the executive level and led to a wave of positive changes across multiple departments to improve customer experience. During his time at AEO, Alex has also helped lead customer research in partnership with the CRM team on many complex omnichannel questions that have wide-ranging business implications like which products serve as entry points into the brands, which products do loyal customers migrate to for spend, and how customers and spend migrate across channels overtime that he has helped action across the company. He is a catalyst for positive change!
Carmen Magar
Alex was my go-to-person on any omnichannel and e-commerce topic at American Eagle. Through his projects he has gained a broad knowledge base and expertise in e-commerce. Be it to understand fulfillment, shipping, or returns processes, or to get a level deeper into the order management or DC operations systems, he not only knows how it all works, he also has great judgment on the strategic implications for any new initiative. He has a great analytical mind, and is able to pull out few key insights from large data sets. This, coupled with his contagious passion for the business, that serves him well when he needs to motivate large cross-functional teams, has made him a great partner when setting out to implement positive change in a variety of omnichannel initiatives that are critical for AEO.
LinkedIn User
Alex has a great combination of smarts, curiosity, passion, and charm that have made him a key addition to the strategy team. During his time at AEO he has been instrumental at driving key projects in the e-commerce and omnichannel world right from the beginning of the company’s omnichannel journey. I am particularly impressed with his ability to hone in on key insights from large data sets, particularly from primary customer research. I saw it first hand during an engagement to improve AEO’s e-commerce fulfillment practices, in which Alex was able to present a handful of distilled insights and a short presentation that drove meaningful and decision based discussions at the executive level and led to a wave of positive changes across multiple departments to improve customer experience. During his time at AEO, Alex has also helped lead customer research in partnership with the CRM team on many complex omnichannel questions that have wide-ranging business implications like which products serve as entry points into the brands, which products do loyal customers migrate to for spend, and how customers and spend migrate across channels overtime that he has helped action across the company. He is a catalyst for positive change!
Carmen Magar
Alex was my go-to-person on any omnichannel and e-commerce topic at American Eagle. Through his projects he has gained a broad knowledge base and expertise in e-commerce. Be it to understand fulfillment, shipping, or returns processes, or to get a level deeper into the order management or DC operations systems, he not only knows how it all works, he also has great judgment on the strategic implications for any new initiative. He has a great analytical mind, and is able to pull out few key insights from large data sets. This, coupled with his contagious passion for the business, that serves him well when he needs to motivate large cross-functional teams, has made him a great partner when setting out to implement positive change in a variety of omnichannel initiatives that are critical for AEO.
Experience
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OJO
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Vice President of Analytics and Business Intelligence
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May 2022 - Present
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Senior Director of Analytics and Head of Performance Optimization
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Nov 2020 - May 2022
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Senior Director of Growth Marketing and Analytics
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Nov 2019 - Nov 2020
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Senior Director of Analytics
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Oct 2018 - Nov 2019
OJO Labs is on a mission to fundamentally improve the way people make their most important decisions through the fusion of machine and human intelligence. Our company has developed a unique, AI-based technology that can conduct text conversations with consumers at scale. By combining natural language understanding with data and personalization, the product allows for consumers to deeply engage in a purchase process prior to having to interact with a salesperson.
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AKT Consulting INC.
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Austin, Texas Area
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Data Scientist -- Independent Consultant
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Sep 2015 - May 2022
Independent Data Scientist consulting with small to midsize company clients with focus on healthcare and retail sectors. Project Focus on: -Analytics and Reporting Development -Product Management -Operational and Financial Insights -Systems Improvements -Machine Learning Models Development Data Science Skillset includes: -Analytics and reporting development with Tableau (5+ yrs), Power BI (2+ yrs with DAX language). Multiple successful server/online set… Show more Independent Data Scientist consulting with small to midsize company clients with focus on healthcare and retail sectors. Project Focus on: -Analytics and Reporting Development -Product Management -Operational and Financial Insights -Systems Improvements -Machine Learning Models Development Data Science Skillset includes: -Analytics and reporting development with Tableau (5+ yrs), Power BI (2+ yrs with DAX language). Multiple successful server/online set ups and customer launches -SQL/PostgreSQL/MySQL writing/querying for working with traditional databases -NoSQL, MongoDB experience for working with JSON/dictionary structures for data and business intelligence -Python for web scraping, data ETL/scripting, and machine learning models -Extensive product management skills: gathering business/technical requirements, communicating with development teams, etc. Fluent in Russian, and can speak natively to outsourced development teams! Show less Independent Data Scientist consulting with small to midsize company clients with focus on healthcare and retail sectors. Project Focus on: -Analytics and Reporting Development -Product Management -Operational and Financial Insights -Systems Improvements -Machine Learning Models Development Data Science Skillset includes: -Analytics and reporting development with Tableau (5+ yrs), Power BI (2+ yrs with DAX language). Multiple successful server/online set… Show more Independent Data Scientist consulting with small to midsize company clients with focus on healthcare and retail sectors. Project Focus on: -Analytics and Reporting Development -Product Management -Operational and Financial Insights -Systems Improvements -Machine Learning Models Development Data Science Skillset includes: -Analytics and reporting development with Tableau (5+ yrs), Power BI (2+ yrs with DAX language). Multiple successful server/online set ups and customer launches -SQL/PostgreSQL/MySQL writing/querying for working with traditional databases -NoSQL, MongoDB experience for working with JSON/dictionary structures for data and business intelligence -Python for web scraping, data ETL/scripting, and machine learning models -Extensive product management skills: gathering business/technical requirements, communicating with development teams, etc. Fluent in Russian, and can speak natively to outsourced development teams! Show less
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Integra Partners
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United States
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Hospitals and Health Care
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100 - 200 Employee
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Director of Analytics and Operations
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2015 - Dec 2017
• Built analytics team for operations, finance and customer needs—wrote SQL queries, created visual Tableau dashboards, established processes, unlocked data needs by department, trained analyst team • Led operations overhaul through process redesign, automation, staffing, KPI establishment • Built analytics team for operations, finance and customer needs—wrote SQL queries, created visual Tableau dashboards, established processes, unlocked data needs by department, trained analyst team • Led operations overhaul through process redesign, automation, staffing, KPI establishment
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Macy's
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United States
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Retail
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700 & Above Employee
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Manager, Omnichannel Strategy
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2015 - 2015
• Part of internal management consulting team working on Executive Committee led projects • Led successful launch of Macy’s China Limited, company’s joint venture to enter Chinese market. Day to day project lead responsible for overall execution across all operational workstreams • Part of internal management consulting team working on Executive Committee led projects • Led successful launch of Macy’s China Limited, company’s joint venture to enter Chinese market. Day to day project lead responsible for overall execution across all operational workstreams
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AMERICAN EAGLE OUTFITTERS INC.
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United States
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Retail
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700 & Above Employee
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Corporate Strategy Senior Associate -- Omnichannel Transformation
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2012 - 2014
• Part of internal management consulting team working on Senior Management growth projects • Partnered with Chief Digital Officer to create and evolve company’s 4-year omnichannel strategy • Partnered with COO to revamp e-commerce analytics team, processes, and insight output focusing on merchandising tactics as well as site behavior • Product and implementation lead for major e-commerce system—Buy Online Ship from Stores • Part of internal management consulting team working on Senior Management growth projects • Partnered with Chief Digital Officer to create and evolve company’s 4-year omnichannel strategy • Partnered with COO to revamp e-commerce analytics team, processes, and insight output focusing on merchandising tactics as well as site behavior • Product and implementation lead for major e-commerce system—Buy Online Ship from Stores
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Daymon
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United States
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Business Consulting and Services
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700 & Above Employee
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Business Analytics Manager with Giant Eagle Client Team
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2010 - 2012
Improved profitability of product categories for Giant Eagle, a $10B, Midwestern grocery retailer. Ran a $5M+ PnL for the customer category manager. Focused on optimizing assortment, pricing, and promotions, and simplifying operating processes to meet sales and profit goals through use of POS and customer data
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International Management Development Associate
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2009 - 2010
Executed special projects for company management team. Completed rotational program through product development, marketing, and analytics departments as preparation for client management position onsite in Russia and Eastern Europe.
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Goldman Sachs
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United States
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Financial Services
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700 & Above Employee
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Summer Analyst in Equities, Fixed Income, Currencies and Commodities Division
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Jun 2007 - Aug 2008
Conducted company financial analysis and capital structure research for trade idea testing. Rotated through multiple departments as part of internship program, learning company’s business. Conducted company financial analysis and capital structure research for trade idea testing. Rotated through multiple departments as part of internship program, learning company’s business.
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Education
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2005 - 2009
University of Pennsylvania - The Wharton School
Bachelor of Science (B.S.), Finance, Statistics, Economics, Comparative Literature
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