Debra M Rousseau M.A.

Social Media Community Coordinator at Opimian Wine Club de Vin
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
Skills

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Bio

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Liam Cook

I had the pleasure of working with Debra during my time at Xera One Technologies Inc in 2018. Debra brought a team oriented and collaborative approach to developing a sound social media strategy that drove business and brand objectives. She displayed great interpersonal skills allowing her to engage effectively with customers across multiple social media platforms. Debra was a joy to work with, contributed a great social aspect to the workplace and brought the best out of fellow employees on a daily basis. I confidently recommend that Debra would be a valuable asset to any business.

Mary Kruger

Debra is a walking encyclopedia when it comes to Linked In and social media in general. Her knowledge is outstanding. I came to her knowing very little about Linked In and she guided me through everything with patience and amazing knowledge. I would highly recommend Debra for any of your social media needs!

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Credentials

  • Marketing Writing Bootcamp
    MarketingProfs
    Aug, 2015
    - Nov, 2024
  • Hootsuite Certification Courseware
    Hootsuite Media Inc.
    Jan, 2013
    - Nov, 2024
  • Google Analytics Certified
    Google
    May, 2016
    - Nov, 2024

Experience

  • Opimian Wine Club de Vin
    • Canada
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Social Media Community Coordinator
      • Apr 2022 - Present

      • Content creation including brand analysis, design & visuals, photography & video, copywriting & research, SEO, editing, content ideation, and promotion providing value for connecting with target audiences • Manages social media campaigns developing ongoing strategies for outreach to community members • Produces social media KPIs, metrics reporting and website analytics to measure and analyze performance in preparation of detailed SEO and SEM strategy reports • Analyses data to identify trends, generate reports and adjust campaigns as necessary to produce the most optimal ROI • Collaborates with internal teams to ensure the brand voice is consistent across all platforms • Updates website content to contribute to search engine optimization for a better user experience

  • CanWel Building Materials
    • Canada
    • Wholesale Building Materials
    • 200 - 300 Employee
    • Communications Specialist
      • Oct 2019 - Jul 2021

      Website Content • Writes and updates content copy in English and French • Manages creative elements • Updates copy for job postings, investor relations, and product details and services • Interviews internal subject matter experts for product specific or process specific content, and writes articles using information obtained • Works closely with product marketing team to ensure accuracy and timeliness of product information website updates • Using Zendesk, manage inquiries generated through the website • Website upkeep, design and development to Maintains a fresh and modern look Intranet • Writes and updates copy in English and French • Maintains a fresh and modern look with design updates • Implements software updates • Manages security access • Strategizes increased company awareness and employee usage of intranet Social Media • Coordinates and implements social media strategy and platforms • Produces all social media content in English and French • Creates and manages social media content calendar • Manages inquiries generated through social media with ZenDesk • Identifies sensitive issues and diffuses potential escalations on social media • Ensures consistent branding of posts messages, and replies • Produces social media and website analytics to measure performance

  • Social Media Strategist
    • Vancouver, Canada Area
    • Social Media Marketing Consultant
      • Mar 2015 - Aug 2019

      There's a reason why social media is now an integral part of a company's marketing, advertising, and customer service efforts. For these three components to operate successfully, brands need to be engaged in online conversation. Reach your target audiences Build brand recognition Promote your products and services Improve SEO Enhance customer service and retention Engage and create conversation Stay on top of the latest trends, headlines, and be in-the-know Social Media Management Social Media Analysis (Twitter, Facebook, LinkedIn) Set up social media feeds One on One or Group Coaching Content Creation Content Calendars Contesting If you're interested in social media strategic plans, or social marketing campaigns that have an impact on promoting your product or services - email rousseau.debra@gmail.com

  • Kiaro Brands Inc. (tsxv:ko)
    • Canada
    • Retail
    • 1 - 100 Employee
    • Digital Maketing & Content Specialist
      • Feb 2019 - Apr 2019

      • Client-focused, committed to writing engaging content and designing digital assets that delivers a best-in-class experience to help drive SEO & content strategy • Generating and delivering email content by planning content and strategy in relation to upcoming sales/promotions, for marketing calendar • Designs and develops custom, tailored graphic assets and content for website, landing pages, email marketing campaigns, brochures, and other digital content as needed • Manages site content and updates including video, blog posts, social media integration, news releases, event information, media photo kits, educational, products and third-party content

  • düber Technologies Inc
    • Vancouver, Canada Area
    • PR & Social Media Manager
      • Feb 2018 - Oct 2018

      • Created multiple B2B and B2C social media platforms and strategy as necessary • Designed, executed and tracked effectiveness of social media strategy and brand objectives, including content syndication across platforms • Produces relevant content as well as manages ongoing conversation to engage, convert and improve brand awareness across multiple social media channels. • Manages multiple brands with a clear understanding of target audiences and the competitive landscape • Created multiple B2B and B2C social media platforms and strategy as necessary • Designed, executed and tracked effectiveness of social media strategy and brand objectives, including content syndication across platforms • Produces relevant content as well as manages ongoing conversation to engage, convert and improve brand awareness across multiple social media channels. • Manages multiple brands with a clear understanding of target audiences and the competitive landscape

  • Larco Hospitality
    • Canada
    • Hospitality
    • 1 - 100 Employee
    • Social Media Marketing Manager
      • Nov 2016 - Nov 2017

      • Influenced the effectiveness and adoption of the social media strategy by encouraging relevant social media techniques within the business culture. • Produced high-quality photos and videos as well as designed graphic elements that were visually-appealing across the different brands. • Advised the senior management teams in brainstorming, developing and implementing online contests, blogger outreach campaigns and promotions to drive engagement. • Created internal communications programs to inform and educate staff about social media initiatives and their broader implications. • Conducted regular training sessions with staff to help tap into the potential of social media in their roles.

  • MEC
    • Canada
    • Retail
    • 700 & Above Employee
    • Social Media Marketing and Brand Communications
      • Mar 2012 - Mar 2015

      Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs.• Increased followers on Facebook, Twitter and Instagram ―increased reach, engagement rate (30%) on facebook, and eCommerce conversion rate on mec.ca (1%) YOY• Managed and executed a successful re-brand/logo redesign campaign across all social channels• Compiled analysis and generated detailed reports on KPIs related to social media reach and engagement, highlighting areas for improvement ―troubleshooting and problem-solving• Designed unique branded content and engagement initiatives ―Twitter treasure hunt, twitter commuter challenge, Instagram and facebook contests.• Created how-to twitter and Hootsuite tutorials, training documentation, and mentoring for store staff nationwide. Reported staff performance metrics.

    • Bilingual Web Content Developer
      • May 2005 - Mar 2012

      Stays ahead of digital trends and emerging technology for promoting mec.ca• Initiated and pioneered the introduction of social media at MEC over a 3-year period resulting in an increased visibility rating for MEC of 25 per cent in the first year of implementation.• Designed and managed online contests and special web events with contest management software (Wildfire, Strutta, etc.) to leverage use of social media• Executed SEO to improve organic search listings resulting in a 45 per cent increase in web traffic• Spearheaded social media projects including initiating development and management of various partner Facebook Pages (Canadian Avalanche Association, Big Wild, etc.) • Created and authored web content in both English and French for mec.ca

  • Ipsos
    • France
    • Market Research
    • 700 & Above Employee
    • Communications Specialist
      • Mar 2001 - Apr 2004

      • Designed and coordinated print and digital production material, ensuring adherence to the brand and visual style guide • Provided department support when necessary • Created HTML eNewsletters • Copywriter for Omnibus survey material • Customer service for survey respondents • Managed visual brand and ensured graphic standards, with regards to use of fonts, colours, logos, and image use, on branded material • Designed and coordinated print and digital production material, ensuring adherence to the brand and visual style guide • Provided department support when necessary • Created HTML eNewsletters • Copywriter for Omnibus survey material • Customer service for survey respondents • Managed visual brand and ensured graphic standards, with regards to use of fonts, colours, logos, and image use, on branded material

  • Quiet Giant Productions
    • Greater Seattle Area
    • Communications Specialist
      • Oct 1999 - May 2000

      Sourcing video material for the Playmachine.net platform • Fostered strong partnerships with external vendors. Based in Seattle, Washington, Quiet Giant Productions Inc. offers the latest in Internet technology to bring electronic entertainment to the world. Featuring direct delivery and auto-deployment of Internet content, micro payment, e-commerce, token metering, and Internet-optimized content, Quiet Giant Productions Inc. enables the largest audience of Internet users direct access to "shrink-wrapped" quality games, videos and music for a fraction of the cost of purchasing it through conventional channels.

  • LaSalle College
    • Canada
    • Education Administration Programs
    • 200 - 300 Employee
    • Assistant Director Recruitement
      • Feb 1998 - Oct 1999

      Recruit lecturers for overseas assignments in the LaSalle Colleges abroad • Reports back to co-founders in Montreal and Singapore • Writing and sourcing content for Careers portal including tips, tutorials, and how-to information relating to entering the workforce, writing a resume, applying to jobs, career guidance, and personal branding • Content creation for outreach with third party sites in the employment/HR industry • Interacting with users to encourage reviews, and testimonials • Outreach with schools, universities, and related industry organizations for partnership opportunities.

  • Bell
    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Billing Specialist
      • Sep 1979 - Aug 1997

      Overseeing billing and collections, ensuring timeliness, accuracy, compliance and adherence to regulations and standards • Providing guidance and oversight to resolve issues • Billing and collections performance according to quality and productivity standards • Preparing reports that detail billing volume, goal achievement success and other measures • Participating in and maintaining training protocols for all functions related to billing services • Maintaining knowledge of systems, services, rules and regulations of third parties • Driving process improvement efforts for billing services • Recommending appropriate changes to policies, procedures and practices to ensure consistent standards and a high levels of efficiency • Ensuring that the corporate financial goal is achieved.

  • Greenpeace
    • Netherlands
    • Non-profit Organizations
    • 700 & Above Employee
    • Photographer
      • 1985 - 1988

      Freelance photographer helping to create change in a peaceful manner, spread awareness, and help support Greenpeace's missions. Freelance photographer helping to create change in a peaceful manner, spread awareness, and help support Greenpeace's missions.

Education

  • Université Laval
    Maître Ès Arts, Programmes d'études supérieures en communication publique
    1994 - 1996
  • Université Laval
    Bachelier Ès Arts, Communications publique
    1992 - 1994
  • Concordia University
    BFA, Cinema & Photography
    1984 - 1986
  • St Vincent's Katimavik
    Highschool, Science
    1975 - 1979

Community

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