Rachel Rivera, MAMC
Marketing and Communications Specialist at University of Florida College of Nursing- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Google Ads Search Certification
Google AdsFeb, 2021- Oct, 2024
Experience
-
University of Florida College of Nursing
-
United States
-
Higher Education
-
1 - 100 Employee
-
Marketing and Communications Specialist
-
May 2022 - Present
Duties include supporting communications and marketing for the UF College of Nursing, as well as communications efforts for Advancement and Alumni Affairs:● Work alongside the senior director of advancement and communications to identify communications and marketing needs for the College of Nursing, while developing goals, solutions and tactics.● Assist in the development, editing and publication of The Gator Nurse, which targets the college’s alumni, donors, faculty and friends.● Develop web content and manage web updates for the College of Nursing.● Create and maintain social media presence for the college (Facebook, Twitter, Instagram). ● Assist in producing and designing e-newsletters and other digital communications targeting alumni and development.● Collaborate on marketing plans for college’s academic, research and clinical programs, which includes identifying and researching strategic marketing opportunities and planning, creating, coordinating and integrating marketing and communications projects.● Assist with tracking, reporting and evaluating progress through metrics and analytics, including Google Analytics.● Arrange and promote the college’s participation in campus and community events.● Participate in UF Health Communications, college and/or campus initiatives, projects and committees, as appropriate.● Arrange and facilitate creative services’ needs (e.g., graphic design, videography and photography).● Facilitate the review and approval processes required for college’s communications and marketing materials.● Engage alumni and friends as donors and volunteers to support the College of Nursing.● Run and coordinate the Gator Nurse Ambassador Program, the college's student volunteer program, assisting in outreach activities and engaging with alumni and donors. Show less
-
-
Communications Specialist
-
Feb 2020 - May 2022
Duties include supporting communications and marketing for the UF College of Nursing, as well as communications efforts for the Florida Blue Center For Healthcare Quality:● Work alongside the senior director of advancement and communications to identify communications and marketing needs for the College of Nursing, while developing goals, solutions and tactics.● Assist in the development, editing and publication of The Gator Nurse, which targets the college’s alumni, donors, faculty and friends.● Develop web content and manage web updates for the College of Nursing.● Create and maintain social media presence for the college (Facebook, Twitter, Instagram). ● Assist in producing e-newsletters and other digital communications targeting alumni and development.● Collaborate on marketing plans for college’s academic, research and clinical programs, which includes identifying and researching strategic marketing opportunities and planning, creating, coordinating and integrating marketing and communications projects.● Assist with tracking, reporting and evaluating progress through metrics and analytics, including Google Analytics.● Arrange and promote the college’s participation in campus and community events.● Participate in UF Health Communications, college and/or campus initiatives, projects and committees, as appropriate.● Arrange and facilitate creative services’ needs (e.g., graphic design, videography and photography).● Facilitate the review and approval processes required for college’s communications and marketing materials. ● Provide support for all communications and marketing efforts for the Dorothy M. Smith Endowed Chair and the Florida Blue Center. Show less
-
-
-
UF Health
-
United States
-
Hospitals and Health Care
-
700 & Above Employee
-
Communications Coordinator
-
May 2017 - Feb 2020
Strategic Communications Coordinator with job responsibilities that included: ● Collaborated with senior leaders to create and implement communication plans that aligned with the organization and the university’s strategic plans and goals.● Supported the UF Health Sebastian Ferrero Office of Clinical Quality & Patient Safety office, working closely with the chief quality officer to effectively communicate hospital safety rankings.● Edited, provided design guidance and oversaw production of the Q Report publication, which highlighted efforts to improve care and enhance quality and the patient experience at UF Health. ● Created and implemented external and internal communications strategies for key organization programs and achievements.● Oversaw print, online and social media communications to promote the organization’s brand, image and values.● Annually coordinated and designed fact sheets for UF Health and UF Health Shands Hospital.● Controlled information output, handled incoming media requests and pitched concepts to local news stations. ● Served on the Media On-Call team for UF Health Communications and assisted with media escorts throughout the hospital for both planned and unplanned events. ● Assisted in planning and executing some of UF Health’s largest events - sourcing vendors, managing contracts and overseeing budgets.● Used multimedia tools to enhance storytelling strategies; conceptualized and managed photo/video shoots. ● Provided crisis communications and issues management support to senior leaders during severe situations. Show less
-
-
Assistant Marketing Coordinator
-
Nov 2015 - Apr 2017
● Coordinated and maintained the development of marketing plans across 10 divisional service lines for the UF College of Medicine, Department of Medicine, to increase consumer awareness of services.● Created copy for and managed the creation of marketing materials for the department, including brochures, flyers and mailers.● Maintained and updated divisional sites, UFHealth.org profiles and web presence on multiple specialty sites.● Coordinated, led and assisted with special events and seminars.● Wrote features, stories and blurbs for internal publications, such as News+Notes, The Post and UFHealth.org/blog.Interviewed patients and physicians to develop scripts for marketing campaigns and testimonial videos. Show less
-
-
Program Assistant/Production Manager
-
Mar 2014 - Oct 2015
In charge of marketing and production for UF's College of Medicine - Department of Community Health and Family Medicine.
-
-
-
ecomdash
-
United States
-
Software Development
-
1 - 100 Employee
-
Marketing Intern
-
Jan 2014 - Mar 2014
Lead generation activities via forums, blogs, social platforms. Lead generation activities via forums, blogs, social platforms.
-
-
Education
-
University of Florida College of Journalism and Communications
Master of Arts in Mass Communication, Digital Strategy -
University of Florida College of Journalism and Communications
Bachelor's degree, Advertising -
2012 - 2012
University of Florida College of Journalism and Communications
Study Abroad, Advertising Campaigns
Community
