Experience

Simon/Myers

• United States
• Advertising Services
• 1 - 100 Employee

• Project Coordinator

  • Feb 2023 - Present



BCV, A RateGain Company

• United States
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Apr 2021 - Feb 2023

  Trusted partner across 30+ international luxury hotels and hospitality brands, conceptualizes and enacts strategies in line with business objectives, owns client communication and relationships, and directs professional onsite photoshoots. Brands include Four Seasons Hotels & Resorts, Hilton Hotels, Hyatt Hotels, & Marriott Hotels, etc.Develops strategic materials for stakeholder meetings and leads conversations to address goals, operations, advertising, analytic reports, and content for social platformsAnalyzes monthly metrics, evaluating engagement, ROI, paid campaign performance, etc. gathering data, results from A/B testing, and actionable insights to present compelling stories and recommended optimizationsPrepares and presents client Onboarding and yearly Performance decks outlining recommended strategies, budgets, KPIs, and advertising campaigns based on established business goals Leads the development of monthly content calendars for clients’ social platforms, adhering to each property’s aesthetic and overarching marketing plans Collaborates across departments to manage projects, creative development, media placements, and reporting to assure a seamless partnership and timely deliverablesManages Junior Account Executive and Mentors Account Executives, leveraging expertise, creating comprehensive trainings, facilitating discussion sessions, delegating tasks and reviewing performance to ensure company standards Show less

• Community Engagement Monitor

  • Mar 2019 - Apr 2021

  Managed and maintained B2C relationships for 40+ international luxury hotels by monitoring each property’s respective social media channels. Handled social messages while adhering to each client’s established sensitivities and tone of voice to successfully portray social media as a forum for personalized and timely customer service, building brand awareness and loyalty among consumersCollaborated with the internal Client Services team and directly communicated with clients to mitigate negative scenarios and contribute to successful ad campaigns that surpass industry benchmarks Implemented proactive tactics through experience and shared findings to predict trends, streamline processes to better service customer needs, and eliminate complications during knowledge transfers Show less

• ACCOUNT EXECUTIVE TRAINING

  • Feb 2020 - Apr 2020

  Trained under a BCV Account Executive team. Offered support in the daily operations of international luxury hotel accounts, effective content strategies, and client relationships.Gained responsibility in creating monthly content calendars for Facebook, Twitter, and Instagram for various clients, adhering to each properties’ aesthetic and social strategy. Attended trainings directed by BCV department heads covering: Content Strategy, Content Aesthetic, Creative, Photography, Facebook Ads, and Client Relationships. Shadowed and documented client calls to discuss Monthly Reporting, Monthly Content, Content Trip Agendas, and Strategy Changes. Show less



My Tiny Cook Spot

• Greater Chicago Area

• Creator and Facilitator

  • Jun 2018 - Apr 2021

  Manage social networks, create content, document experiences, and engage with audiences on a daily basis. Recording and hosting bi-weekly podcasts exploring one's relationship with food: interviewing guests, conducting research, creating a flowing and comprehensive narrative, editing, and publishing recordings. Designed a website to publish blog entries, photographs, and podcast episodes. Allowing audiences to explore the project, ask questions, and engage. Creating relevant analytics, exploring new trends in the social world, while remaining informed on a constantly changing field Show less



Dana Reed Designs

• Social Media Marketing Manager

  • Sep 2017 - Mar 2019

  Managed and created content for various social platforms for Chicago Jewelry Designer, creating a cohesive business narrative focusing on Family-Owned and Shopping Local. Produced content and copy highlighting events, processes, and products, aligning with business’s aesthetic and goals.Engaged with B2B and B2C audiences daily to broaden brand reach. Analyzed and tracked engagement, trends, competitors, and interests of targeted demographic to produce engaging content. Show less

• Jewelry Production Artist and Administrative Assistant

  • Sep 2015 - Sep 2017

  *Fulfilled wholesale orders: prioritizing time, factoring material use, creating product, and package goods (Avg 6 stores weekly)*Streamlined inventory process between retail and studio locations using Google Suites*Utilized QuickBooks and Google Suites to effectively outline Material Cost, simplifying pricing process *Prepared and Executed c12 public trade events in the past year in the Chicago area, Avg $12k per show



School of the Art Institute of Chicago

• Chicago, IL

• Graduate Thesis Project

  • Sep 2015 - May 2017

  *Tracked the Social Media Marketing strategy of 5 national art museums over Facebook, Twitter, and Instagram *Studied how museums used social media to personalize their organizations and build relationships with their neighbors, broadening the term visitor to those who may never enter the museum *Studied campaigns for upcoming exhibits, how the tone and content related to each museum’s public brand *Discovered that the brand of each museum is determined by the organizations’ audience, neighborhood, and expectations of museum members. Creating a personality that is completely unique from one organization to another Show less



Museum Game Night

• Greater Chicago Area

• Co Organizer

  • Jan 2016 - Oct 2016

  Organized three events at the Art Institute of Chicago and with the Chicago History Museum through Social Media; reaching the interest of 9k, 2k of which indicated they would like to participate, and hosting a total of 400+ Organized three events at the Art Institute of Chicago and with the Chicago History Museum through Social Media; reaching the interest of 9k, 2k of which indicated they would like to participate, and hosting a total of 400+



Art Institute of Chicago

• United States
• Museums, Historical Sites, and Zoos
• 700 & Above Employee

• Youth and Family Program Intern

  • Jun 2016 - Aug 2016

  *Managed a steady stream of young children, maintaining a clean space for the public eye, while causing minimal disturbance to other museum goers *Analysed the quality of engagement across lessons, age groups, location: What factors spurred what outcomes and why? *Managed the social media presence for annual Teen Program Pop-Up Night, capturing projects, energy, and responding to comments and questions *Managed a steady stream of young children, maintaining a clean space for the public eye, while causing minimal disturbance to other museum goers *Analysed the quality of engagement across lessons, age groups, location: What factors spurred what outcomes and why? *Managed the social media presence for annual Teen Program Pop-Up Night, capturing projects, energy, and responding to comments and questions



Dr. Marcella R. Kelley Full Service Elementry School

• Holyoke, Massachusetts

• Student Teacher

  • Mar 2015 - May 2015

  o Taught Art on a Cart for Kindergarten through 8th Grade o Developed interactive lessons that exposed students to a wide variety of artists and skills o Provided individualized attention and in-class demonstrations to a diverse population of students o Created a classroom climate to provide assistance for students who are Limited English Proficient (23.3%) and 50% of whom English is not their first language o Taught Art on a Cart for Kindergarten through 8th Grade o Developed interactive lessons that exposed students to a wide variety of artists and skills o Provided individualized attention and in-class demonstrations to a diverse population of students o Created a classroom climate to provide assistance for students who are Limited English Proficient (23.3%) and 50% of whom English is not their first language



West Springfield High School

• West Springfield, Massachusetts

• Student Teacher

  • Jan 2015 - Mar 2015

  o Instructed drawing, graphic design and computer arts at high school level o Developed interactive lessons that exposed students to a wide variety of artists and skills o Provided individualized attention and in class demonstrations to a diverse population of students o Instructed drawing, graphic design and computer arts at high school level o Developed interactive lessons that exposed students to a wide variety of artists and skills o Provided individualized attention and in class demonstrations to a diverse population of students