Experience

TOWA. the digital growth company

• Austria
• Advertising Services
• 1 - 100 Employee

• Partner

  • Feb 2023 - Present

  Supporting DACH hidden champions in raising digital maturity and unlocking growth & performance by re-designing the Digital Strategy, aligning the target Business & Operating Model and accelerating the Transformation Supporting DACH hidden champions in raising digital maturity and unlocking growth & performance by re-designing the Digital Strategy, aligning the target Business & Operating Model and accelerating the Transformation



Accenture Song

• United States
• Marketing Services
• 700 & Above Employee

• Marketing Consulting & Transformation Lead Austria at Accenture Song

  • Dec 2020 - Jan 2023

  Marketing advisory & transformation services to scale digital and business design transformation programsDesigning and delivering large scale data-driven digital experience, creative & content transformationsClient lead and engagement director for consumer products, retail and financial services industriesAs member of the AT Accenture Interactive management team, leading local business practice operations incl new business, capability build up and team management (expansion to 25 pax). Show less

• Engagement Manager Digital Marketing Transformation

  • Jul 2017 - Dec 2020

  Engagement and account lead for consumer, luxury products, automotive and retail industriesDesigning and delivering large scale data-driven digital experience and transformation programsAs member of the AT Accenture Interactive management team, engaged in sales, building up the local agency presence from the beginning and actively managing staffing and team chargabilty (team establishment from start to 15 pax).- Marketing Transformation Consulting- Customer Experience and Service Design- Brand Strategy and Communication - Digital Marketing, Content and Advertising Strategy- Business Transformation and Organization Design- Tech consulting (CRM, Loyalty, Marketing Automation, Content and Programmatic Marketing Platforms)- Innovation Consulting (Accelerator Frameworks, Design Methodologies and Prototyping) Show less

• Consultant Digital Transformation

  • Oct 2015 - Jul 2017

  Designing and managing large scale data-driven digital marketing transformation programs- Customer Experience and Digital Marketing- Design Thinking, Ideation and Prototyping- Project / Program Management



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Transformation Program Manager at Strategy and Business Development DACH

  • 2013 - 2015

  Transformation program: Establishment of a new value space within consumer and healthcare product categories around mobile health and wearable consumer electronics industry.- Distilled markets and value spaces into profitable new business model - Integrated business partners to share value chain and co-develop go-to-market - Steered DACH business case (financials), creation, and pilot launch preparation

• Graduate Talent Program at Philips (Austria / Hong Kong)

  • 2011 - 2013

  3 stage high-potential program to build up end2end foundation, skills and capabilities along global marketing value chain from global product development, category management to marketing and regional sales activation. Role: Sales Manager at Philips Lighting (Austria)Topic: B2B sales for corporate industry accountsActivities:- Developed a new (direct) sales strategy for Austrian professional lighting sales team - Self driven customer acquisition of top 600 corporations in Austria (incl. cold calls) - B2B sales and building funnel for CRM and marketing activities- Potentials analysis and green field business development in new lighting segmentsRole: Global Consumer Marketing Manager at Philips Consumer Lifestyle (Hong Kong)Topic: Management of a global consumer electronics product categoryActivities:- Managed and developed a global product category (including category profitability) - Developed category roadmap, product business plans and set global product prices - Coordinated global product launches and roll out to regional marketsRole: Business Development Manager at Philips Healthcare (Austria)Topic: Concept development and industry activation of a connected home and ambulatory care solutionActivities:- Integrated industry partners to build holistic technology driven assisted living concept - Product value space analysis for strategy and business development group- Development, implementation and monitoring of strategy vision 2013 key initiatives- Support in customer segmentation and differentiation (account planning) Show less



The Walt Disney Studios

• United States
• Entertainment Providers
• 700 & Above Employee

• Digital Marketing Specialist at The Walt Disney Company Austria

  • Dec 2008 - Jul 2010

  Digital marketing in motion picture division - Developed and supervised online marketing activities (web/ social) - Website performance reporting (Google Analytics) and managed online engagement activations - Community manager (Disney website, social media fan page) Digital marketing in motion picture division - Developed and supervised online marketing activities (web/ social) - Website performance reporting (Google Analytics) and managed online engagement activations - Community manager (Disney website, social media fan page)



METRO AG

• Germany
• Wholesale
• 700 & Above Employee

• Management Intern at METRO AG Hong Kong

  • Jun 2008 - Jul 2008

  Category Managment and Procurement Category Managment and Procurement



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Operations Intern at HP CEE and MEMA

  • Jul 2007 - Aug 2007

  Analysis of Imaging and Printing Group Sales CEE and MEMA region Analysis of Imaging and Printing Group Sales CEE and MEMA region



Hilti Group

• Liechtenstein
• Construction
• 700 & Above Employee

• Product Marketing Intern at HILTI AG Liechtenstein

  • Jul 2006 - Sep 2006

  Product Marketing for Industrial Goods Product Marketing for Industrial Goods