Erik Platt
Director, Advertising & Audience Development at St. Martin's Press- Claim this Profile
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Bio
Experience
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St. Martin's Press
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Director, Advertising & Audience Development
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Nov 2022 - Present
• Responsible for strategic planning, implementation, optimization, and analysis of data- driven pre-sale, on-sale, and long-tail advertising campaigns for New York Times bestselling authors including Kristin Hannah, Nora Roberts, Louise Penny, and Mary Kay Andrews.• Executes campaigns across Amazon Marketing Services, Facebook/Instagram, TikTok, Google Display/Search, Twitter, Snapchat, Spotify, Reddit, Pinterest, Hulu, and Liveintent.• Built company database and reporting tools to streamline data analysis/management and dissemination of campaign results.• Oversees audience acquisition for social media influencer and sales campaigns. Show less
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Associate Director
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Nov 2020 - Nov 2022
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Sr. Manager
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Apr 2019 - Nov 2020
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Manager
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Mar 2017 - Mar 2019
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Macmillan
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Digital Marketing Manager
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Oct 2016 - Mar 2017
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Verso
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New York, New York, United States
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Account Executive
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Jul 2014 - Oct 2016
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Lecture Agent
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Jan 2013 - 2014
• Successfully negotiated lucrative public speaking engagements/contracts for best-selling, award-winning Simon & Schuster authors. • Developed new leads and relationships with event and marketing executives at insurance companies, hedge funds, law firms, universities, etc, while taking pride in selling the right author for the right event. • Oversaw all social media accounts and campaigns, including Facebook and Twitter accounts, email blasts and newsletters, author bios and videos, and company website. • Oversaw in-house travel and event coordination departments to ensure all travel and logistical details went smoothly. Show less
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Literary Scout & Consultant
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Sep 2011 - Jan 2013
• Point person for advising clients about American and international books for publication and translation in their markets, as well as for film/tv. • Generated daily client-specific memos recapping important manuscripts and publishing submissions, catering to each publisher’s specific needs and tastes. • Prepared clients for all major book fairs, including London, Frankfurt, BEA and Bologna, as well as for all New York visits and meetings. • Point person for advising clients about American and international books for publication and translation in their markets, as well as for film/tv. • Generated daily client-specific memos recapping important manuscripts and publishing submissions, catering to each publisher’s specific needs and tastes. • Prepared clients for all major book fairs, including London, Frankfurt, BEA and Bologna, as well as for all New York visits and meetings.
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New Line Cinema
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Entertainment Providers
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100 - 200 Employee
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Development Assistant
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Apr 2010 - May 2011
• Cultivated relationships with film and literary agents, screenwriters, directors, and producers, while on the lookout for new talent and material. • Read 5-10 manuscripts/screenplays a week, providing notes to NY and LA- based executives, communicating the commercial potential of a given piece of material. • Assisted in development/production of feature films such as “Hall Pass” and “The Rite.” • Managed interns and outside readers, handled busy executive scheduling and travel. • Cultivated relationships with film and literary agents, screenwriters, directors, and producers, while on the lookout for new talent and material. • Read 5-10 manuscripts/screenplays a week, providing notes to NY and LA- based executives, communicating the commercial potential of a given piece of material. • Assisted in development/production of feature films such as “Hall Pass” and “The Rite.” • Managed interns and outside readers, handled busy executive scheduling and travel.
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Maria B. Campbell Associates, Inc.
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Literary Scout & Consultant
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Jun 2007 - Mar 2010
• Assisted as the literary consultant to Warner Bros and 15 foreign publishers. • Read manuscripts, wrote editorial reports, and communicated with executives, producers, and publishers regarding literary acquisitions. • Handled detailed scheduling requests for clients and president of the company, scheduling New York City client visits, WB executive meetings, and book fair meetings. • Assisted as the literary consultant to Warner Bros and 15 foreign publishers. • Read manuscripts, wrote editorial reports, and communicated with executives, producers, and publishers regarding literary acquisitions. • Handled detailed scheduling requests for clients and president of the company, scheduling New York City client visits, WB executive meetings, and book fair meetings.
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WME | William Morris Endeavor
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United States
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Entertainment Providers
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700 & Above Employee
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Intern
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Sep 2006 - Jun 2007
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20th Century Studios
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United States
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Media Production
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700 & Above Employee
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Intern
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Apr 2006 - Sep 2006
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Education
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Fordham University
Bachelor of Arts (B.A.), Communication and Media Studies