Lily Villeda
Digital Project Manager at WT Digital Agency- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Native or bilingual proficiency
Topline Score
Bio
Credentials
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Dirección Estratégica de Marketing
Escuela de Comunicación Mónica HerreraNov, 2016- Oct, 2024 -
Certificación de Google Ads
Google AdWords Certified
Experience
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WT Digital Agency
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United States
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Advertising Services
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1 - 100 Employee
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Digital Project Manager
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Jul 2023 - Present
Project leader for all client work that flows through the agency. Execution of projects from inception to completion and delivery. Manage team, outside vendors and contractors. Define the scope of work and budget for web, social media and paid media projects. Create project plans and timelines. Problem solving. Oversee and guide the team to ensure is headed in the right direction. Generate added value for clients of the company by providing quality work that meets their needs and is delivered on time. Show less
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Instituto de Bienestar Animal
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El Salvador
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Digital & Social Media Coordinator
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Jul 2022 - Jul 2023
Lead and supervise the digital strategies for the Institution. Design communication and content strategies following guidelines and goals established for the Institution. Creation of digital campaigns for social media and multiple channels. Ensure the correct execution of digital media campaigns. Coordinate the digital, graphic design and multimedia teams. Result presentation. Manage online research tools. Strategic planning. Watching trends for online media, social communities, technology, etc. KPI measuring. Show less
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Kevin Kru - Business Coach & Consultant
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United States
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Business Consulting and Services
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1 - 100 Employee
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Creative Director / Project Manager
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Feb 2019 - Jan 2023
Manage the creative process from concept to completion. Translate marketing objectives into clear creative strategies. Lead and direct the creative strategy in the production of all marketing collateral. Ensure visual communication and brand standards are met. Oversee client pitches and proposals. Follow up with service vendors. Review work, troubleshoot and provide feedback to creative deliverables. Update clients on the progress of their projects. Content creation, copywriting and graphic design. Show less
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Seva Beauty
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Puerto Rico
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing Director
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Aug 2017 - Jan 2019
Lead and manage all Digital, Print, Public Relations, and Social Media marketing initiatives. Oversee the execution and deployment of marketing initiatives across all the nationwide beauty studios. Evaluate and create concept strategy for social media, e-mail, brand awareness, POP and affiliate campaigns. Ensure that campaigns across the multiple channels are aligned and consistent to the brand and message. Coordinate the implementation of each strategy with the agencies and providers for every channel. Design and create content for marketing materials to be used across multiple channels. Show less
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Grupo de Comunicaciones Calvo
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San Salvador
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Digital Strategy Director
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Jun 2016 - Aug 2017
Lead and supervise the digital strategies for brands and clients in the agency. Design advertising and content strategies following guidelines and goals established for the brand. Creation and optimization of marketing campaigns for social media, e-mail, brand awareness, SEO, PPC and affiliate programs. Ensure the correct execution of digital media campaigns. Coordinate consumer studies, market research and focus groups. Result presentation. Manage online research tools. Strategic planning. Watching trends for online media, social communities, technology, etc. Competitive analysis. KPI measuring. Show less
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elsalvador.com
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Technology, Information and Internet
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1 - 100 Employee
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Brand Manager Pagapoco.com
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May 2015 - Jun 2016
Brand management. Developing advertising and digital marketing strategies. Market research, consumer and eCommerce studies. Identify business opportunities. Result presentation. Design of social media, Google Adwords, Google Display, email, website and online advertising platforms strategies. Build out digital campaigns to generate traffic, registrations and purchases. KPI measuring. Budget management. eCommerce trend watch. Develop content strategy for each channel. Competitive analysis. Traffic and sale funnel strategies. Oversee the design department. Lead work teams and groups. Show less
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Pagadito
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El Salvador
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Chief of Digital Marketing
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Jul 2012 - Apr 2015
Design and follow up of marketing plans. Coordinate the development of eCommerce sites and products. Market research and consumer studies. Result presentation. Insight analysis. Competi- tive reports. Use of online research tools. Develop advertising and marketing strategies for online products. Content strategy for social media and web channels. Design and execute online campaigns for social media, e-mail, Google Adwords, Google Display and other web platforms. Budget management. Design and follow up of marketing plans. Coordinate the development of eCommerce sites and products. Market research and consumer studies. Result presentation. Insight analysis. Competi- tive reports. Use of online research tools. Develop advertising and marketing strategies for online products. Content strategy for social media and web channels. Design and execute online campaigns for social media, e-mail, Google Adwords, Google Display and other web platforms. Budget management.
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AKQA
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United States
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Design
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700 & Above Employee
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Campaign Manager
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Sep 2007 - Jul 2012
Account management. Develop online marketing and advertising plans for clients of the company. Create, implement and manage digital campaigns. Purchase advertising on web platforms such as Google Adwords, Bing and Facebook. Analyze performance and create statistic reports. Conduct market research and analyze consumer insights. Identify new synergies and business opportunities. Build content, search and social media campaigns. Manage online tools for online marketing campaigns. Create and analyze performance reports. Budget management. Show less
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Education
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2013 - 2016
Universidad Dr. José Matías Delgado
Master of Business Administration (MBA), Business Administration and Management, General -
2003 - 2008
Universidad Dr. José Matías Delgado
Bachelor's degree, Communication and Media Studies
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