Salesforce Marketing Cloud Developer/Tech Architect

• Jun 2022 - Present

Clients working with: Capital One • Leading Custom Activity Development • Onboarding net new enterprise Business tracks into SFMC • Modules Onboarding: Contact Builder, Journey Builder, Content Builder, Automations, Einstein features, API integrations • Setting up Segmentation frameworks for ongoing Marketing operations Clients working with: Capital One • Leading Custom Activity Development • Onboarding net new enterprise Business tracks into SFMC • Modules Onboarding: Contact Builder, Journey Builder, Content Builder, Automations, Einstein features, API integrations • Setting up Segmentation frameworks for ongoing Marketing operations

Salesforce Marketing Cloud Consultant

• Jun 2018 - Jun 2022

Key Clients/Platforms worked with: * Talent.Inc – Massage Gears, Iterable, Mailgun, Redshift * Floor & Décor – SFMC, Tealium, SF CRM * Nextdoor – Hubspot, Qubel, Qlik sense * Belgard – SFMC, SF CRM | AHA-KDBH – SFMC * Definition6 – Zoho CRM, Marketing Hub * Saia – Marketo * Blue jeans – Mailchimp | BNC – SFMC Core Responsibilities Include: * Design digital solutions, email campaigns, email reporting, and data integration, focusing to achieve set goals. * Align marketing cloud connector among salesforce sales cloud org and marketing cloud enterprise 2.0 instance. * Link sales cloud to follow, report, and oversee customer lifecycle resulting in formulating customer-centric journey builder. * Utilize AMPScript in designing active email and push marketing campaigns. * Monitor social accounts, rivals, and other social data using analyze dashboards in marketing cloud social studio. * Upgraded floor and decor's salesforce marketing instance from V1 to V2 as well as configured connector between CRM and marketing instances for smooth data operations. * Built email program from scratch, migrated Talent.Inc email platform and aided customers through new ESPs. * Monitored overall process of email and mobile marketing campaigns, as well as created several automated retention solutions and lifecycle campaigns with behavioral segmentation data. * Adopted journey builder for 50+ distinct campaigns with automation studio and contact builder. * Trained social media managers about platforms by organizing social studio offices and assigned associated automate operational roles and rights, such as adding or editing data sources, rules, rule actions, and rule conditions. * Drafted bespoke results to serve important business functions using HTML, CSS, Ampscript, SSJS, and other technologies. * Activated triggered replies and updated subscriber properties in all subscribers lists with SOAP and REST API. Show less

Salesforce Marketing cloud Developer

• Apr 2018 - Jun 2018

Salesforce Marketing cloud/ ExactTarget Developer

• Jan 2018 - Apr 2018

Produced tailored email content by utilizing multiple software, including adobe creative suite, HTML, and CSS3 in content builder for streamlining daily operations. Employed QA process to ensure on-time email delivery correctly to clients and fit into provided screen resolutions. Developed AMPSCRIPT code for designing versatile content to execute shared business needs. Formulated responsive development concepts and built HTML content compatible with various browsers and outlook versions. Conducted imports, extracts, and SQL query activities by using automation studio. Devised and configured journeys by incorporating journey builder activities and authorize for production after comprehensive testing. Prepared integration architecture for SOAP/REST APIs for interacting with Force.com and deliver programming interface. Proposed and scheduled ad hoc email campaigns by delivering end-to-end solutions and individualized client email communications for difficult nurture campaigns along with potential optimization testing. * Trained permanent staff by aiming at resolving specific concerns and troubleshooting related issues. * Designed Visualforce pages and created lightning components with aura framework. * Created and implemented A/B testing strategies to distribute control versions of email campaigns. * Generated HTML code for photoshop files and assets as well as performed SQL queries and segmented data through filters. Show less

Salesforce Marketing Cloud Developer

• Jan 2017 - Dec 2017