Jacqueline Tea
Director, Ad Operations at Opn Media- Claim this Profile
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Topline Score
Bio
LinkedIn User
Working with Jackie was an absolutely rewarding experience. She is committed to understanding the full context of everything that she works on and applies her extensive knowledge and know-how every time she executes. She consistently performs due diligence and has an extraordinary eye for detail. This particular skill set of hers, as well as her organization and follow-through, results in the highest level of quality that our client's dynamic and rich media get published with. She consistently adapts and applies the use of new display media capabilities that involves targeting, dynamic publishing, and real-time creative optimization. Jackie has proved instrumental along each and every step of dynamic ad creative management and dynamic campaign deployment, auditing all ad copy and offer content and successfully managing over a hundred campaigns. I cannot express enough the level of appreciation and admiration I have for Jackie's work ethic, tangible work qualifications, and amazing attitude. Her depth of knowledge in the digital space, interactive advertising operations, paid media, sophisticated trafficking, complex targeting, and an array of tracking methods is just icing on the cake to who she is as a professional. I worked on many complex and large implementations and digital executions that would not have been successful without her.
LinkedIn User
Working with Jackie was an absolutely rewarding experience. She is committed to understanding the full context of everything that she works on and applies her extensive knowledge and know-how every time she executes. She consistently performs due diligence and has an extraordinary eye for detail. This particular skill set of hers, as well as her organization and follow-through, results in the highest level of quality that our client's dynamic and rich media get published with. She consistently adapts and applies the use of new display media capabilities that involves targeting, dynamic publishing, and real-time creative optimization. Jackie has proved instrumental along each and every step of dynamic ad creative management and dynamic campaign deployment, auditing all ad copy and offer content and successfully managing over a hundred campaigns. I cannot express enough the level of appreciation and admiration I have for Jackie's work ethic, tangible work qualifications, and amazing attitude. Her depth of knowledge in the digital space, interactive advertising operations, paid media, sophisticated trafficking, complex targeting, and an array of tracking methods is just icing on the cake to who she is as a professional. I worked on many complex and large implementations and digital executions that would not have been successful without her.
LinkedIn User
Working with Jackie was an absolutely rewarding experience. She is committed to understanding the full context of everything that she works on and applies her extensive knowledge and know-how every time she executes. She consistently performs due diligence and has an extraordinary eye for detail. This particular skill set of hers, as well as her organization and follow-through, results in the highest level of quality that our client's dynamic and rich media get published with. She consistently adapts and applies the use of new display media capabilities that involves targeting, dynamic publishing, and real-time creative optimization. Jackie has proved instrumental along each and every step of dynamic ad creative management and dynamic campaign deployment, auditing all ad copy and offer content and successfully managing over a hundred campaigns. I cannot express enough the level of appreciation and admiration I have for Jackie's work ethic, tangible work qualifications, and amazing attitude. Her depth of knowledge in the digital space, interactive advertising operations, paid media, sophisticated trafficking, complex targeting, and an array of tracking methods is just icing on the cake to who she is as a professional. I worked on many complex and large implementations and digital executions that would not have been successful without her.
LinkedIn User
Working with Jackie was an absolutely rewarding experience. She is committed to understanding the full context of everything that she works on and applies her extensive knowledge and know-how every time she executes. She consistently performs due diligence and has an extraordinary eye for detail. This particular skill set of hers, as well as her organization and follow-through, results in the highest level of quality that our client's dynamic and rich media get published with. She consistently adapts and applies the use of new display media capabilities that involves targeting, dynamic publishing, and real-time creative optimization. Jackie has proved instrumental along each and every step of dynamic ad creative management and dynamic campaign deployment, auditing all ad copy and offer content and successfully managing over a hundred campaigns. I cannot express enough the level of appreciation and admiration I have for Jackie's work ethic, tangible work qualifications, and amazing attitude. Her depth of knowledge in the digital space, interactive advertising operations, paid media, sophisticated trafficking, complex targeting, and an array of tracking methods is just icing on the cake to who she is as a professional. I worked on many complex and large implementations and digital executions that would not have been successful without her.
Experience
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Opn Media
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United States
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Advertising Services
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1 - 100 Employee
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Director, Ad Operations
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Apr 2022 - Present
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Dailey
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United States
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Advertising Services
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1 - 100 Employee
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Director of Ad Operations
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Dec 2018 - Dec 2019
• Extensive experience with Google Tag Manager (GTM), Google Analytics (GA), and Sizmek • Managed ad trafficking and conversion tracking such as UTM parameters, Facebook and other partner pixels, Google Analytics, etc… • Generated, QA, debugged, and managed tag deployment across William-Lyon homes and Songtradr websites • Audited existing campaign tracking, partner pixel implementation, and site tagging to ensure consistent and accurate digital media tracking • Performed QA, pre-launch testing, proactive ongoing testing and maintenance to maximize uptime • Analyzed business goals of clients, their customers, and translate knowledge into effective ad tracking, tagging, and trafficking strategy • Troubleshot reporting and ad tag related issues and reporting discrepancies • Developed and implemented processes to properly track paid media and drive increased efficiencies • Created training, evaluation, and campaign management materials • Trained and mentored intra-/inter-departmental team members Show less
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Team One
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United States
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Advertising Services
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400 - 500 Employee
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Associate Director, Ad Operations
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Oct 2013 - Apr 2017
• Consulted on all technical projects – ad server, site, and tag management solution migrations, dynamic ads capabilities (Sizmek & PointRoll), DMP test cases, etc... • Extensive experience with various ad technologies: GCM, DFA Floodlights, Adobe/Omniture, Oracle/BlueKai, Ensighten and Signal tag management solutions and familiar with regex • QA, debugged, and managed tag deployment across Lexus and PIMCO websites • Troubleshot reporting and ad tag related issues • Collaborated with cross-functional teams in managing KPI tracking, DMP management, and DSP and video partnerships • Liaised with Dev, Media, Production, Account, Analytics, publishers, programmatic partners, and Client on all large-scale projects • Facilitated cross media/platform and brand studies with Nielsen, Oracle (BlueKai/Datalogix), etc... • Oversaw digital ad operations and led onboarding of new business • Identified gaps in workflow and implemented process to increase efficiency and enforce accountability • Partnered with cross-functional teams to standardize best practices, streamline workflows, and define ad operations processes and SLAs • Prioritized work, developed schedules and communicated expectations to manage high campaign volume and facilitate faster turnarounds • Trained and mentored intra-/inter-departmental team members • Created training, evaluation, and campaign management materials Show less
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OMD USA
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United States
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Advertising Services
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700 & Above Employee
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Senior Account Manager, Annalect
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Jun 2010 - Sep 2013
• Evaluated technology providers – ad servers, rich media, ad verification, tag management systems (TMS), etc... • Consulted on all technical projects – dynamic ads capabilities, data management platforms (DMP), etc… • Extensive experience with Teracent/DoubleClick Rich Media, data feeds, Innovid, etc… • Managed DFA Floodlights on desktop and mobile websites to measure conversions • Worked closely with partner media and creative agencies in managing national and regional campaigns • Responded to site performance issues on NissanUSA, InfinitiUSA, ChooseNissan, NissanCommercialVehicles, related microsites, and mobile counterparts • Analyzed performance reports of campaigns and troubleshot issues • Trafficked ad campaigns, QA major takeovers, and managed relationship with Operative for outsourced campaigns • Facilitated cross-media and brand studies with GfK, Nielsen, and InsightExpress • Implemented processes to streamline workflow between cross-functional teams • Supervised digital ad operations on the Nissan/Infiniti account • Trained, provided guidance to, and promoted growth of team members Show less
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Teacher
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Aug 2008 - May 2010
• Instructed 4th graders according to California State Standards • Instructed 4th graders according to California State Standards
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Internet Brands
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United States
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Technology, Information and Internet
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700 & Above Employee
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Ad Traffic Manager
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Aug 2006 - Aug 2007
• Tagged newly acquired websites and collaborated with web developers to ensure proper implementation and functionality • Created and trafficked placements for automotive, travel, and home verticals • Monitored digital campaigns and coordinated with affiliate marketing programs to ensure full delivery • Generated reports tracking the delivery of all active campaigns • Analyzed and investigated reporting discrepancies to identify potential causes and/or solutions • Collaborated with planners and advertisers to obtain necessary creative assets to ensure timely launch of campaigns • Produced creatives to assist in campaign optimization • Managed, prioritized tasks, and trained ad operations team • Assisted in forecasting inventory and completing request for proposals (RFPs) Show less
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Education
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2002 - 2006
University of California, Los Angeles
Bachelor's Degree, Psychology -
2007 - 2008
Pepperdine University
Master's Degree, Education & Teaching Credential
Community
