Experience

Montagne Jeunesse

• United Kingdom
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Shopper Marketing & Digital Strategy Manager

  • Feb 2008 - Present

  Montagne Jeunesse is a leading UK FMCG Health & Beauty brand manufacturer exporting to over 80 export markets via a distributor network. Responsibilities: • Key involvement in the development of integrated ‘push and pull’ strategies within our top 20 export markets, to drive retailer buy in and consumer reach, engagement, conversion and loyalty. • Assist Brand managers with delivery of events and exhibitions and supporting assets.• Develop trade marketing ‘tool kits’ for distributors, providing a range of marketing support materials including printed, electronic, web, campaign and promotional communications, specific to each territory. • A results-focused approach to the development and execution of B2B and B2C content. Understanding audience behaviours and motivations within the social space alongside innovative approaches to content, architecture and influence.• Key point of contact for all marketing initiatives for export markets. Focus on integration of in-store retail POS alongside online initiatives via social media; and email marketing.• Liaise with key distributor stakeholders - working proactively with internal marketing teams to develop and implement campaigns and provide integrated PR support, guidance and expertise on strategy/tactics, where appropriate.• Present to distributor commercial teams so they understand key digital strategic processes and associated commercial gains.• Liaise with commercial account management team to plan and bring to life development projects in key export markets. • Explore and develop key strategic PR partnerships.