Experience

Innstant Travel

• Ireland
• Travel Arrangements
• 1 - 100 Employee

• Head of Marketing and Strategic Partnerships

  • Jan 2019 - Present

  Innstant Group is a global travel and technology company. I am reponsible for promoting the Innstant offering, and identifying what matters to our travel and technology clients. I have extensive marketing experience and comprehensive knowledge of branding. I currently lead a team of marketing and product professionals and, designers, and account managers, and interact with clients on a regular basis. I have a good understanding of what makes people tick and want to deliver solutions that make a difference.Key Responsibilities:Delivered and implemented the annual marketing communications strategy and marketing budget for Innstant Group in consultation with the CEO and the Innstant Leadership team Worked with the CEO in conjunction with the Head of Sales, to establish targeted Client Engagement strategies to deliver Innstant Group’s overall commercial objectivesMobilised multiple global marketing campaigns. 2019 highlights include a 30% increase in client engagement levels and a 20% increase in lead generation across digital platformsCoordinated 15 client engagement events in 2019 (including 7 global events and exhibitions) which delivered a 25% increase in lead generation and a 15% increase in direct sales enquiriesOversaw all digital activity including visual content and design, online advertising, email marketing, social media, SEO and content marketingManaged and utilised internal CRM, Salesforce and Google Analytics to build a strong base of repeat businessCollaborated with technology partners to leverage their expertise and identify opportunities for white papers and client insights, new webinars and video content, organisation-wide content audit and launch of company blogOversaw all agency relationships including advertising, sponsorship, PR (in-house and external), design (in-house), digital, print and media partners to ensure projects were delivered on time, on budget, on scope

• Group Marketing Manager

  • Apr 2016 - Present



Espion - A BSI Professional Services Company

• Ireland
• Computer and Network Security
• 1 - 100 Employee

• Marketing Lead

  • Jul 2014 - Apr 2016

  Developed and launched an integrated, multi-channel marketing plan for the Information Governance division against agreed KPI’s with the Head of Marketing and led the marketing launch of Cloud Assurance Services together with associated direct marketing campaigns to support sales delivery.



One4all Group

• Ireland
• Retail
• 1 - 100 Employee

• Marketing Manager UK

  • Aug 2009 - May 2014

  Developed and launched integrated, international award winning above the line campaigns to support One4all Post Office network sales. Ensured all One4all product marketing communications adhered to the Treating Customers Fairly (TCF) principal and were compliant as per Bank of Ireland guidelines and Central Bank regulatory guidelines. Managed relations with the Bank of Ireland Compliance teams to ensure campaigns were delivered on brand and on time.



Falcon Holidays and Thomson

• Senior Marketing Executive

  • Aug 2007 - Aug 2009

  Managed the digital and direct marketing channels and campaigns to support the development of Falcon Travel shops. Liaised with the Head of Marketing to develop the marketing communication strategies and tactical plans, delivering a range of cross-functional communications projects. Launched websites and in-store TV to improve visibility of the stores, coordinating and managing 3rd party suppliers, including PR and design agencies. Oversaw the design, copy and production of the travel shops’ marketing collateral, ensuring effective use by in-store teams



Women Mean Business (WMB)

• Ireland
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of Editorial and Research

  • Mar 2005 - Aug 2007

  Created and developing concepts as well as editorial copy for each issue, with overall responsibility for managing content and the layout for both the printed copy and online site. Commissioned journalists to write features for each issue in order to keep the content fresh and relevant. Launched and developed the magazine as the first Irish magazine for businesswomen. Generated and delivered advertising revenue through editorial for the commercial marketplace.