Experience

Leaf

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Chief Revenue Officer (CRO)

  • Aug 2022 - Present

  Responsible for customer acquisition and retention, including Rev Ops and developing frameworks for performance marketing strategy and client success.

• VP of Strategy & Client Delivery

  • Jan 2018 - Sep 2022

  Responsible for developing and evolving an integrated strategy across client delivery, product and sales/marketing. I also oversee client delivery across Performance Marketing, Technical and Creative Services.

• Head Of Client Services

  • Jan 2017 - Jan 2018

  Oversaw the establishment and strategic operation of Leaf's performance marketing agency, which specialises in 'paid-social' and provides 'growth-as-a-service' for a range of eCommerce, retail and entertainment companies.

• Social Media & Curation Strategy

  • Sep 2015 - Dec 2016

  Responsible for all things artist, music and copywriting: - Social media strategy and implementation of campaigns. - Digital marketing and brand copy including Ads, Web, App Store, and all other Leaf digital profiles. - Push notification marketing. - Business development. - Fundraising & business plan development. - Development and implementation of curation strategy (specifically around editorial and artist playlists). Editor of the Leaf Music Blog.



Northstar Ventures UK

• United Kingdom
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Investment Manager

  • Mar 2014 - Aug 2015

  As an investment manager, I was responsible for sourcing and completing investments in start-up and early-stage technology companies and helping a portfolio of investee companies to prepare for subsequent investment rounds and build high growth, scalable businesses. As an investment manager, I was responsible for sourcing and completing investments in start-up and early-stage technology companies and helping a portfolio of investee companies to prepare for subsequent investment rounds and build high growth, scalable businesses.



Self Employed

• Strategic Development Consultant

  • May 2013 - Jan 2014

  • Strategic planning and development of a social-impact-bond funded project to provide intervention and training services for young people on the periphery of the care system and families in crisis in the community. • Producing business plans in relation to a proposal to establish an industry standard model of key working for young people about to leave the care service; including creation of employment, independent living and social skills training schemes. • Fundraising strategy… Show more • Strategic planning and development of a social-impact-bond funded project to provide intervention and training services for young people on the periphery of the care system and families in crisis in the community. • Producing business plans in relation to a proposal to establish an industry standard model of key working for young people about to leave the care service; including creation of employment, independent living and social skills training schemes. • Fundraising strategy planning/fundraising consultancy • Bid writing • Managing stakeholder and client relationships • Financial modelling • Social Impact Bond and Payment By Results research and development • Contract negotiation Show less • Strategic planning and development of a social-impact-bond funded project to provide intervention and training services for young people on the periphery of the care system and families in crisis in the community. • Producing business plans in relation to a proposal to establish an industry standard model of key working for young people about to leave the care service; including creation of employment, independent living and social skills training schemes. • Fundraising strategy… Show more • Strategic planning and development of a social-impact-bond funded project to provide intervention and training services for young people on the periphery of the care system and families in crisis in the community. • Producing business plans in relation to a proposal to establish an industry standard model of key working for young people about to leave the care service; including creation of employment, independent living and social skills training schemes. • Fundraising strategy planning/fundraising consultancy • Bid writing • Managing stakeholder and client relationships • Financial modelling • Social Impact Bond and Payment By Results research and development • Contract negotiation Show less



Social Investment Business

• United Kingdom
• Investment Management
• 1 - 100 Employee

• Investment Analyst

  • Oct 2010 - Apr 2013

  • Assessment of large grant and loan applications (up to £2million), using diverse funding criteria. • Extensive research, due diligence and analysis of complex written and financial information to make objective decisions. • Appraisal of strategies, business plans and ability of organisations to deliver large, multi-layered projects and set-up/mange social enterprises effectively. • Preparation of extensive reports communicating judgments constructively and concisely to senior… Show more • Assessment of large grant and loan applications (up to £2million), using diverse funding criteria. • Extensive research, due diligence and analysis of complex written and financial information to make objective decisions. • Appraisal of strategies, business plans and ability of organisations to deliver large, multi-layered projects and set-up/mange social enterprises effectively. • Preparation of extensive reports communicating judgments constructively and concisely to senior management and external investment committees. • Fund management including application, criteria and assessment model design. • Business development in sourcing new clients and partners; pipeline enhancement through identifying and tailoring investment packages/opportunities to suit new and existing clients’ needs. • Monitoring of investments and supporting organisations to achieve objectives within set timescales through provision of advice and conducting regular reviews; establishing milestones and recovery strategies where needed. • Managing a large portfolio of investees, identifying potential issues and negotiating solutions. • Stakeholder management and daily liaison with a variety of central government departments, applicants and investment holders, including regular investment and monitoring visits. • Signposting and interaction with co-funders and other support organisations. • Delivering presentations for internal and external investment committees. Show less • Assessment of large grant and loan applications (up to £2million), using diverse funding criteria. • Extensive research, due diligence and analysis of complex written and financial information to make objective decisions. • Appraisal of strategies, business plans and ability of organisations to deliver large, multi-layered projects and set-up/mange social enterprises effectively. • Preparation of extensive reports communicating judgments constructively and concisely to senior… Show more • Assessment of large grant and loan applications (up to £2million), using diverse funding criteria. • Extensive research, due diligence and analysis of complex written and financial information to make objective decisions. • Appraisal of strategies, business plans and ability of organisations to deliver large, multi-layered projects and set-up/mange social enterprises effectively. • Preparation of extensive reports communicating judgments constructively and concisely to senior management and external investment committees. • Fund management including application, criteria and assessment model design. • Business development in sourcing new clients and partners; pipeline enhancement through identifying and tailoring investment packages/opportunities to suit new and existing clients’ needs. • Monitoring of investments and supporting organisations to achieve objectives within set timescales through provision of advice and conducting regular reviews; establishing milestones and recovery strategies where needed. • Managing a large portfolio of investees, identifying potential issues and negotiating solutions. • Stakeholder management and daily liaison with a variety of central government departments, applicants and investment holders, including regular investment and monitoring visits. • Signposting and interaction with co-funders and other support organisations. • Delivering presentations for internal and external investment committees. Show less