Experience

Office Choice Ltd

• Australia
• Retail Office Equipment
• 1 - 100 Employee

• National Marketing Manager

  • Jul 2014 - Present

  The Office Choice Group is one of the leading independent Office Supplies companies in Australia with over 120 locations across 3 membership groups (Office Choice, Officesmart, Independents). As the National Marketing Manager, I am responsible for the Digital Transformation of the company through the Marketing, Advertising and Communications plans for the brand through the B2B and B2C channels. With as key driver of sales growth for corporate and individual members, specific tasks include management of the go-to-market strategy including the National Marketing Campaigns, Brand Execution, eCommerce Sales, Event Management, PR and Communication Strategy, Digital Marketing including SEO and email marketing, social media and other marketing related projects. Show less



Stockdale & Leggo

• Australia
• Real Estate
• 100 - 200 Employee

• Marketing & Communications Manager

  • Sep 2008 - Jul 2014

  As Marketing & Communications Manager, I was responsible for the management of the Stockdale & Leggo brand throughout the franchise group. Managing a small marketing team, this position was to controlling the brand through building and maintaining the marketing collateral for the company and management of the style guide, corporate branding, brochure production, website maintenance, public relations, digital marketing, SEO, sponsorship management, event planning and management of our social media strategy. Other tasks included managing the effective strategic development, implementation and evaluation of all marketing, advertising public relations and communications activities that support the agreed corporate objectives of the company. Reporting to the General Manager, the focus was to generate property listings and sales for the franchisees through efficient and effective marketing programs and deliver a customer experience like no other during that process. In addition, (just because the position wasn't busy enough) duties included developing and executing the yearly advertising plans and liaise the relevant media agencies, creative agencies and design agencies depending on the requirements of the brief. I have considerable experience in media booking and creative design in all forms of ATL and BTL advertising including catalogues, television, radio, press and outdoor to a great deal of success for the company. Show less



PSW Pty Ltd.

• Australia
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Aug 2003 - Sep 2008

  Employed as the Marketing Manager of PSW Pty. Ltd. PSW Pty Ltd is a manufacturer and distributor of quality clothing, specialising in the School Uniform market. PSW is the largest direct-to-school apparel supplier in Australia and have established our reputation and market strength through innovative designs and quality customer service. In this role I was responsible for the effective strategic development, implementation and evaluation of all marketing and communications activities of the company’s wholesale and retail divisions. My primary role was to increase sales through developing and executing sales and marketing strategies, together with promotion of the brand through media and industry events, sales promotions, visual in-store presence, and commercial advertising through the school uniform industry. Show less



BLUE Digital

• Account Executive

  • Mar 2000 - Jul 2002

  I also have several years of Agency experience as an Account Executive responsible for Marketing and Advertising Communications for a number of Australian and International Brands. My specific tasks included campaign and project management, design of Promotional and Marketing Materials, writing and design of Marketing Communications for print and television media, Market and Competitor Research, Creative Design, Media buying and placement, and analysis and reporting. I also have several years of Agency experience as an Account Executive responsible for Marketing and Advertising Communications for a number of Australian and International Brands. My specific tasks included campaign and project management, design of Promotional and Marketing Materials, writing and design of Marketing Communications for print and television media, Market and Competitor Research, Creative Design, Media buying and placement, and analysis and reporting.