Nathaniel Willan

Manager of Marketing Analytics at Viejas Casino & Resort
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Jeanette Kendrick

I am writing this recommendation letter on behalf of Nathaniel Willan, who reported to me during their tenure at Viejas Casino & Resorts. I had the pleasure of working closely with Nate and witnessed his exceptional growth and dedication to his role. Nate joined our team with a strong foundation in marketing and a willingness to learn. Within a short period, he quickly grasped the intricacies of SQL and became proficient in utilizing it for data analysis. His ability to extract valuable insights from complex datasets was truly impressive. Not only did Nate excel in SQL, but he also demonstrated a remarkable understanding of our marketing campaigns. He consistently delivered outstanding results by leveraging his analytical skills to optimize our strategies. His attention to detail and ability to identify trends and patterns in data greatly contributed to the success of our marketing initiatives. In addition to his expertise in marketing, Nate displayed a strong passion for research and data analysis. He consistently went above and beyond his assigned tasks, proactively seeking out new data sources and conducting thorough research to enhance our understanding of market trends and consumer behavior. His dedication to staying updated with the latest industry trends greatly benefited our team. Furthermore, Nate played a crucial role in the development of an updated warehouse. He actively participated in the planning and execution of this project, ensuring that data was organized and easily accessible for the entire team. His meticulous approach and attention to detail were instrumental in creating a streamlined and efficient data management system. Nate also contributed significantly to the testing and validation of an updated Mobile App. His ability to identify potential issues and provide valuable feedback greatly improved the overall user experience. His commitment to quality assurance and his ability to collaborate effectively with the development team were commendable. Due to his exceptional performance and dedication, Nate was promoted to the position of Analytics Manager. This promotion is a testament to his hard work, expertise, and ability to consistently deliver outstanding results. I have no doubt that Nate will continue to excel in his new role and make significant contributions to any organization he joins. I wholeheartedly recommend Nate for any position that requires a highly skilled and dedicated professional. His proficiency in SQL, mastery of marketing campaigns, research capabilities, and commitment to excellence make them an invaluable asset to any team. I am confident that Nate will continue to thrive and achieve great success in his future endeavors. Please feel free to reach out to me if you require any further information or clarification regarding Nate's qualifications and performance.

Abel Henson

I wholeheartedly recommend Nate Willan. He is a dedicated and exceptional Manager of Data Analytics. I have had the privilege of working closely with Nate over the course of several ongoing projects. I am continually impressed by his outstanding leadership, technical prowess, and unwavering commitment to excellence. In addition to Nate's technical and leadership abilities, he has an incredible work ethic and a remarkable ability to adapt to changing circumstances. He is not only an asset to our ongoing projects but also a professional who consistently raises the bar for excellence in our field.

You need to have a working account to view this content.
You need to have a working account to view this content.

Credentials

  • Introduction to SQL
    SDSU Global Campus
    Jun, 2021
    - Nov, 2024

Experience

    • United States
    • Gambling Facilities and Casinos
    • 400 - 500 Employee
    • Manager of Marketing Analytics
      • Nov 2022 - Present

    • Senior Marketing Analyst
      • Feb 2022 - Nov 2022

      - Performed advanced SQL querying to pull raw Data for analytics and support lead generation.- Analyzed response rates and production for events, loyalty programs, and marketing campaigns.- Created audit reports to identify areas for coachable moments to increase data integrity for front end employees.- Lead a project that cleaned up the database of all duplicate accounts.

    • Database Marketing Specialist
      • Oct 2020 - Feb 2022

      - Tracked and analyzed direct and interactive marketing campaigns.- Used statistical analysis and reports to create campaigns.- Coordinated and monitored the maintenance, integrity, and security of several databases.- Written code to generate the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.- Performed data extraction and lead generation.- Evaluated and optimize effectiveness of marketing campaigns.- Provided internal support to all database users, including training, troubleshooting, and coding.- Created custom reports.- Analyzed previous marketing campaigns.- Demonstrated proficiency in the use of many computer programs and programming languages.- Carried out daily campaign processes, including start-to-finish scope.- Scheduled and coordinate text and creative content.- Analyzed campaign for key metrics.- SQL script writing. Show less

    • Player Development Manager
      • Feb 2020 - Oct 2020

      - Assisted the Vice President of Player Development on developing and providing multiple reasons for hosts to contact players by one-on-one dissemination of information regarding appropriate incentives, programs, promotions, and entertainment offers to maximize guest loyalty. - Administered and expanded the Player Development database resulting in more efficient reporting for senior management to decide on new enrollment strategies.- Created and managed action plans based on guests' accounts to provide ideal experience for guests while also ensuring optimal company growth by creating return visits to the property.- Worked closely with other departments to plan and execute successful player development special events that deliver growth and support the brand strategy. Show less

    • Casino Host / Departmental Trainer
      • Sep 2014 - Feb 2020

      - Responsible for expanding a individual database of over 900 accounts by maintaining and cultivating relationships with high worth clientele. - Analyzed individual accounts to determine the appropriate amount of compensation to issue in order to increase the company’s growth. - Assisted Player Development with a strategic game plan and training to ensure they are able to hit company goals with confidence.- Kept an open door policy so that any individual in the company who seeks information feels comfortable with any inquires they may have.- Created department training manual and checklists for new hires to understand each component of the job for a successful outcome. Show less

    • VIP concierge
      • Sep 2013 - Sep 2014

    • V-Club Ambassador
      • Jan 2013 - Sep 2013

    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Quality Assurance Complaint Specialist- Temp Contract
      • Jan 2019 - Jun 2019

      - Performed routine complaint system data entry, documentation while in charge of reviewing and evaluating individual complaints Per Standard Operating Procedures. - Documented recorded, and analyzed adverse incident factors on all individual customer complaints in accordance with domestic regulations of the FDA 21 CFR Part 803. - Did routine internal audits on complaints to ensure the highest quality of document recording and reporting. Used Agile, Reliance, and Share Support Tool to generate data and report reportable complaints to the FDA. Show less

Education

  • San Diego State University-California State University
    Bachelor of Applied Science (B.A.Sc.), Health Communication
    2016 - 2018
  • Grossmont College
    Associate’s Degree, Communication, General
  • West Hills High School
    Diploma
    2003 - 2006

Community

You need to have a working account to view this content. Click here to join now