Krystal Zheng
Client Support Specialist at Attentive- Claim this Profile
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Bio
Credentials
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Bloomberg Market Concepts
Bloomberg LPMar, 2021- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Jul, 2021- Nov, 2024
Experience
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Attentive
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United States
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Advertising Services
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700 & Above Employee
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Client Support Specialist
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May 2023 - Present
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Client Strategy Intern
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Sep 2022 - May 2023
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Big Cartel
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United States
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Software Development
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1 - 100 Employee
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Founder
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Aug 2018 - Present
● Design K-Pop apparel and merchandise for sale on Big Cartel leveraging social media channels: Instagram, Facebook, and Twitter to promote and drive sales ● Source over 17 domestic and international product manufacturers to support manufacturing of 200+ SKUs ● Develop pricing strategy based on manufacturing costs and projected demand to ensure fulfillment of over 1,000 orders ● Liaise with artist management companies to gain approval for four fan K-Pop concert projects and three café events, with some proceeds going to support Black Lives Matter Show less
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Evoke
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United States
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Advertising Services
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400 - 500 Employee
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Creative Copy Intern
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Jun 2022 - Aug 2022
● Conceptualized ad campaign ideas and produced promotional copy such as taglines and descriptions ● Conducted market research to pitch strategic and creative recommendations during brand planning, campaign rebranding, and RFP sessions for clients ● Assisted in drafting manuscripts and creating references and annotations for brochures, CRM emails, congress materials, infographics, presentation decks, and websites ● Visualized and executed the development of a project which facilitated collaboration and learning across multiple departments Show less
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Haymaker Group
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Intern
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Aug 2021 - May 2022
● Supported the Account Team through organization, research, material-building, and writing materials for Account efforts ● Built media lists of relevant outreach targets in Google Sheets using Muck Rack and other search methods ● Participated in client calls taking notes and compiling action items, as well as pitching ideas during brainstorm sessions ● Crafted briefings for media interviews, conferences, podcasts, and awards, as well as drafting award applications, interview responses, and press releases ● Organized and maintained week-to-week coverage and events & awards trackers across several client accounts Show less
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Fordham University
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United States
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Higher Education
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700 & Above Employee
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IT Customer Care Assistant
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Aug 2019 - Aug 2021
● Work with a team to troubleshoot and resolve faculty and student software and equipment difficulties through in-person and virtual support channels Cisco Jabber and Zoom ● Coordinate and facilitate the delivery, set up, and collection of visual and audio equipment for clients ● File service tickets using EasyVista to facilitate department productivity ● Support supervisor in training three new student workers ● Work with a team to troubleshoot and resolve faculty and student software and equipment difficulties through in-person and virtual support channels Cisco Jabber and Zoom ● Coordinate and facilitate the delivery, set up, and collection of visual and audio equipment for clients ● File service tickets using EasyVista to facilitate department productivity ● Support supervisor in training three new student workers
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Bay Area Wedding Fairs
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United States
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Hospitality
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1 - 100 Employee
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Digital Marketing & Sales Intern
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Jan 2021 - Mar 2021
● Designed promotional material using Canva and Photoshop for use in recruiting vendors and fair attendees through promotional email campaigns and social media channels – Instagram, Facebook, and Twitter – for a website dedicated to connecting engaged couples with wedding professionals through virtual wedding fairs ● Researched and evaluated competitor marketing, wedding trends, and tips to draft weekly articles for blog ● Assisted in planning and hosting virtual training events for platform users and managed company’s CRM system Show less
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Fordham Gabelli School of Business
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United States
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Higher Education
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200 - 300 Employee
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Finalist Winner, Team MVP, Best Speaker of the Evening, Top 3 Visual Slide Deck
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Aug 2020 - Dec 2020
● Completed a comprehensive financial, operational, and marketing benchmarking and competitive analysis of PVH Corp. as part of a semester-long consulting project ● Developed a robust four-step integrated sustainability-based solution and pitched solution in the form of a 57-page written report and a 51-page PowerPoint presentation to a panel of industry judges ● Completed a comprehensive financial, operational, and marketing benchmarking and competitive analysis of PVH Corp. as part of a semester-long consulting project ● Developed a robust four-step integrated sustainability-based solution and pitched solution in the form of a 57-page written report and a 51-page PowerPoint presentation to a panel of industry judges
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Culinary Agents
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United States
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Food & Beverages
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1 - 100 Employee
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Inside Sales & Data Research Intern
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Jul 2019 - Sep 2019
● Organized and reviewed data from Craigslist to expand the CRM database for a website platform dedicated to connecting companies seeking hospitality industry talent with industry professionals ● Engaged in biweekly meetings to debrief on progress and address issues with the CRM database ● Organized and reviewed data from Craigslist to expand the CRM database for a website platform dedicated to connecting companies seeking hospitality industry talent with industry professionals ● Engaged in biweekly meetings to debrief on progress and address issues with the CRM database
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SCHMIDT LLC
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United States
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Law Practice
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1 - 100 Employee
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Legal Assistant
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Jul 2018 - Sep 2018
● Reviewed dockets and researched information for cases to support an intellectual property law attorney ● Reviewed dockets and researched information for cases to support an intellectual property law attorney
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New York City Council
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United States
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Government Administration
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500 - 600 Employee
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Campaign Volunteer
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Aug 2017 - Sep 2017
● Surveyed constituents by telephone, door-to-door campaigns, and at outdoor events using English, two Chinese dialects, and basic Korean to promote candidate's platform ● Surveyed constituents by telephone, door-to-door campaigns, and at outdoor events using English, two Chinese dialects, and basic Korean to promote candidate's platform
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Education
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Fordham Gabelli School of Business
Bachelor of Science - BS, Global Business, Digital Media & Technology -
Stuyvesant High School