Erica Petersen

Sr. Customer Success Manager at Listenwise
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Sr. Customer Success Manager
      • Apr 2017 - Present

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Brew Crew
      • Mar 2017 - Feb 2020

      Hosted tastings and promotional events for a local Boston brewery. Hosted tastings and promotional events for a local Boston brewery.

    • Political Organizations
    • 1 - 100 Employee
    • Regional Get Out the Vote (GOTV) Director
      • Sep 2016 - Nov 2016

      • Managed logistics and operations for regional GOTV efforts including securing and setting up canvass staging locations, assisting in volunteer leader trainings, and preparing over 400 canvass packets, which resulted in over 40,000 doors knocked during GOTV and a 7% increase in democrat voter turnout in Alexandria, VA • Managed logistics and operations for regional GOTV efforts including securing and setting up canvass staging locations, assisting in volunteer leader trainings, and preparing over 400 canvass packets, which resulted in over 40,000 doors knocked during GOTV and a 7% increase in democrat voter turnout in Alexandria, VA

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Manager, Customer Success
      • Mar 2015 - Sep 2016

      • Served as primary contact and trusted strategic partner for a financial services client and oversaw social media strategy, development and execution of campaigns, successfully managing 10 lines of business and a $4.5 million annual budget • Developed and maintained status and workflow documents to manage all external and internal aspects of client initiatives, ensuring Brand Networks teams stayed on strategy and on time and clients received superior customer service • Along with mid-flight performance analysis during quarterly business reviews, led Media and Content teams with yearly planning for key lines of business and secured budget for 5 additional lines of business in 2016

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Jan 2013 - Feb 2015

      • Acted as project manager from post-sale to launch and coordinated with sales, yield, and ad operations to onboard new clients, guaranteeing a smooth launch process and client goals were achieved • Oversaw 15-20 accounts grossing over $3 million in annual revenue and owned relationship with ad agency and direct clients for digital programmatic display advertising campaigns, securing both incremental business and renewal contracts • Managed, trained, and mentored Account Planner • Acted as project manager from post-sale to launch and coordinated with sales, yield, and ad operations to onboard new clients, guaranteeing a smooth launch process and client goals were achieved • Oversaw 15-20 accounts grossing over $3 million in annual revenue and owned relationship with ad agency and direct clients for digital programmatic display advertising campaigns, securing both incremental business and renewal contracts • Managed, trained, and mentored Account Planner

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Account Coordinator
      • Sep 2011 - Jan 2013

      • Supported Account Managers with all aspects of client business relationships • Maintained documentation and reporting for lifecycle of digital advertising campaigns • Supported Account Managers with all aspects of client business relationships • Maintained documentation and reporting for lifecycle of digital advertising campaigns

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2011 - Sep 2011

      • Assisted with general marketing and public relations for the 451 Marketing brand • Monitored and maintained corporate social media accounts • Compiled media lists and assist with public relations projects • Executed various media, marketing, and public relations research • Assisted with general marketing and public relations for the 451 Marketing brand • Monitored and maintained corporate social media accounts • Compiled media lists and assist with public relations projects • Executed various media, marketing, and public relations research

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Marketing Intern
      • Jan 2011 - May 2011

      • Assisted Marketing Supervisors with daily account management activities for clients including Hannaford Supermarkets, 99 Restaurants, Salem Five Bank, and Berklee College of Music • Evaluated and monitored clients and competitors in social media and traditional media spaces • Compiled social media and competitive audits and assited with marketing campaigns • Executed various media, marketing, and research projects • Assisted Marketing Supervisors with daily account management activities for clients including Hannaford Supermarkets, 99 Restaurants, Salem Five Bank, and Berklee College of Music • Evaluated and monitored clients and competitors in social media and traditional media spaces • Compiled social media and competitive audits and assited with marketing campaigns • Executed various media, marketing, and research projects

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Marketing/Promotions Intern
      • Sep 2010 - Dec 2010

      • Assisted with marketing activities of radio stations KISS 108 and JAM'N 94.5. • Managed on-air and online giveaways. • Maintained contest winner database. • Assisted with marketing activities of radio stations KISS 108 and JAM'N 94.5. • Managed on-air and online giveaways. • Maintained contest winner database.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Coordinator
      • May 2010 - Aug 2010

      • Assisted Account Directors with client accounts.Created ad campaigns and messaging for clients' social media profiles.• Assessed clients' sites and compile monthly reports.• Monitored other Buzz Builders' tasks.

    • Buzz Builder
      • Jan 2010 - May 2010

      • Monitored, managed, and updated clients' social media profiles.• Created messaging for clients' profiles.• Conducted online and market research.

Education

  • Tufts University
    BS, History
    2007 - 2011

Community

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