Teresa Borowy

Communications and Marketing Director at Mercy Center For Women
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Contact Information
us****@****om
(386) 825-5501
Location
Erie-Meadville Area

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Bio

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5.0

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McCarthy, Bill

Teresa was one of the brightest stars with whom I had the pleasure of working over more than four decades at Stairways Behavioral health. Smart, talented, compassionate, creative, a strong team player, self-starter, all around delight as a colleague. Teresa is a highly ethical professional and possess a great ability to communicate both from the head and the heart! She is a keeper!!

Nancy Zerfoss ONeill

Our ad agency always says we do our best work for the best clients! And Teresa Corapi, whom we've been fortunate enough to have as a client for Marquette Savings Bank and Stairways Behavioral Health, is among the very best. Teresa has the rare gifts of right and left brain strengths -- creativity that makes her a great team member on strategy and creative concepts and organizational skills that provide key pre and post campaign research and analysis. Add to that her unfailing energy and optimism and you have an extremely effective marketing professional, one whom I recommend without reservation.

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications and Marketing Director
      • Aug 2021 - Present

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Advisor
      • Mar 2020 - Present

      Provide marketing support including copywriting, editing, website design, graphic design and photography. Provide marketing support including copywriting, editing, website design, graphic design and photography.

    • United States
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Inside Sales/Marketing
      • Oct 2018 - Mar 2020

      Primarily responsible for growing sales of company's promotional product line with minor role in marketing function. Laid off due to slow sales as a result of COVID-19. Primarily responsible for growing sales of company's promotional product line with minor role in marketing function. Laid off due to slow sales as a result of COVID-19.

    • Writing and Editing
    • 700 & Above Employee
    • Freelance Marketing Consultant
      • Jan 2015 - Oct 2018

      • Higher Education Client. Conducted assessment of student service programs at three campuses regarding awareness and effectiveness among faculty and students. Facilitated student focus groups, faculty interviews and provided recommendations including social media strategy, staffing and institutional branding. • Tech Start-up Client. Collaborated with CEO to conduct extensive market research of targeted banks nationally. Created marketing collateral for potential investors and banks. Provided creative direction and website copy for two new businesses. Show less

    • United States
    • Banking
    • 1 - 100 Employee
    • Marketing Manager, AVP
      • Feb 2007 - Oct 2014

      • Managed a $560,000 marketing budget for community bank with $810 million in assets in two counties. • Planned and implemented a successful eStatement campaign that was featured in a national trade publication. The bank's goal was to enroll 600 new eStatement customers annually. Within two months of campaign launch 1,307 customers had enrolled. • Created and managed branch office grand opening activities including one resulting in 140 new checking accounts in three months, 400% above goal. • Led project team for bank’s website redesign including coordination with multiple external vendors and internal departments. • Led focus group project from planning through launch of new initiatives requiring senior management and board approval. • Served as community liaison to local nonprofit groups seeking financial support. Show less

    • United States
    • Mental Health Care
    • 100 - 200 Employee
    • Director of Marketing and Communications
      • 1997 - 2007

      • Launched community awareness campaign which resulted in a 300% increase in inquiries and the creation of a new outpatient clinic model. • Member of management team responsible for staff education in preparation for Joint Commission accreditation. • Designed and provided creative direction for more than 75 project initiatives. • Invited to present marketing and communications best practices at statewide conference. • Launched community awareness campaign which resulted in a 300% increase in inquiries and the creation of a new outpatient clinic model. • Member of management team responsible for staff education in preparation for Joint Commission accreditation. • Designed and provided creative direction for more than 75 project initiatives. • Invited to present marketing and communications best practices at statewide conference.

Education

  • Mercyhurst University
    Bachelor of Arts (B.A.), Business/Marketing

Community

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