Clinical Assistant Professor, Integrated Marketing and Communications. [Former Academic Director]

• Jul 2018 - Present

As a full-time professor of Marketing I teach courses in Integrated Marketing, Competitive Strategy, Business Analytics and Data Visualisation, Capstone/Business Development, and support students through their Internships. As Academic Director I led two Master’s degree programs – a Master of Science in Integrated Marketing and a Master of Science in Public Relations and Corporate Communication, at the School of Professional Studies, in the Division of Programs in Business. I was responsible for the management and development of the academic curriculum, hiring, oversight, and on-going communication with faculty and staff, management of student services and concerns, and collaborating with alumni and developing industry partnerships. Alongside the full-time faculty, the department has more than 200 adjunct faculty members, and the two Master's programs prepare approximately 1,300 graduate students per year to become innovative and socially responsible leaders in their chosen fields. The department also offers noncredit career advancement courses and diploma programs with several hundred enrollments - including a unique partnership with the Advertising Research Foundation, and an executive program dedicated to Healthcare Marketing and Communications. Show less

Lecturer, School of Drama

• 2015 - Present

Management Forum for MFA program: topical discussion of management issues relating to theater administration, policy, funding etc. Data Visualization Workshop: developed and led workshop for joint classes with MFA and MBA School of Management students on applying data visualization to business planning. Management Forum for MFA program: topical discussion of management issues relating to theater administration, policy, funding etc. Data Visualization Workshop: developed and led workshop for joint classes with MFA and MBA School of Management students on applying data visualization to business planning.

Marketing Professor, Adjunct Instructor. Zicklin School of Business

• Sep 2017 - Dec 2017

Developed and taught the "Marketing Management" semester-long course for Executive MBAs. Strong positive reviews from students, highlighting the breadth of knowledge, passion for the subject, and application of academic insights to practical marketing problems. Developed and taught the "Marketing Management" semester-long course for Executive MBAs. Strong positive reviews from students, highlighting the breadth of knowledge, passion for the subject, and application of academic insights to practical marketing problems.

Acting Chief Marketing Officer, Residential Services

• 2014 - 2016

Promoted in 2011 to lead growth strategy for residential services based on success using analytics to predict, and better understand, consumer behavior. Promoted again in 2014 to acting CMO role. Led marketing efforts to acquire, grow, and retain customers for $19B residential business, offering video, broadband, and phone service to 30M US households. Marketing budget ~$500M; Staff: 250• Drove best subscriber performance in company history and repositioned brand in challenged category.• Realigned core marketing initiatives to maximize impact in driving sales; Added 618K customers to the base; drove additional 1M broadband and 1.36M phone subscribers. Reversed multi-year video subscriber losses and reduced customer churn across multiple categories of subscriber loss.• Launched brand repositioning campaign fueled by direct consumer feedback and marketing research. Drove industry leading improvement in customer satisfaction scores (16% year/year improved ACSI score).• Added significant revenue opportunity through introduction of new products and packages including one of industry’s first “boxless” streaming TV services with Roku. • Transformed customer billing statement into marketing engine by optimizing and tailoring messaging by customer types and cross-selling additional services. Show less

Senior Vice President, Marketing ─ Growth Initiatives, Residential Services

• 2011 - 2014

Responsible for increasing the value of the existing customer base of 14 million subscribers through cross-sell and up-sell marketing of additional products, services, and tiers. • Led a turnaround in the contribution to revenue and unit growth from the existing subscriber base, managing a team of 15 responsible for the design, development and execution of integrated marketing plans.• Redesigned marketing strategy and execution plans to maximize growth and incremental customer lifetime value, leveraging segmentation, propensity modeling, along with test and learn direct mail and online marketing campaigns.• Developed, negotiated and managed marketing partnerships with Dell, Samsung, and Best Buy – incorporated incentives to drive up revenue and unit sales, increasing the average value of upgrade and acquisition transactions.• Led cross-functional team to re-engineer customer promotion rolloff process, implementing operational changes to customer communications, billing systems, call center activity, and revenue planning. Show less

Senior Vice President, Marketing - Insights and Analytics

• 2006 - 2011

Led enterprise initiatives around pricing, revenue management, marketing strategy, planning, research insights and data analytics. Staff: 40. Built sophisticated marketing data warehouse from ground up; introduced deeper methodologies for developing consumer insights. • Built 40-person team providing qualitative and quantitative consumer and competitive insights for marketing, customer experience design, product development, technology, programming, M&A and new business development. • Developed first-of-their-kind pricing models driven by “big data” analysis of transactions and framed with detailed, demographic research on the value trade-offs consumers make with their technology/media. • Pioneered the development and use of media-mix and marketing-allocation plans based on detailed econometric models and test-and-learn campaigns.• Introduced new qualitative research methodologies to drive insights including ethnographic study of mobile millennials and work with Harvard Business School’s Professor Zaltman applying ZMET – the Zaltman Metaphor Elicitation Technique.• Developed and operationalized enterprise-wide strategic segmentation for marketing, product development and business strategy, leveraging qualitative and quantitative research and custom data analysis. • Led development of comprehensive research linking behavioral and attitudinal loyalty among customers to identify actionable drivers of satisfaction and improved net promoter scores. Show less

Senior Vice President, Integration Planning

• 2005 - 2006

Led enterprise-wide operational post-merger planning for integration of cable systems from Adelphia and Comcast into Time Warner Cable; headed up Project Management Office.

Group Vice President, Competitive Strategies

• 2004 - 2005

Developed cross-functional programs to drive competitive performance and position including launch of new Hispanic cable packages and in-language marketing programs.

Guest Lecturer

• 2013 - 2013

MBA class in “Economics of Strategic Behavior”. Guest Lecturer, Competitive Strategy in the Telecommunications Industry MBA class in “Economics of Strategic Behavior”. Guest Lecturer, Competitive Strategy in the Telecommunications Industry

Vice President & Chief of Staff to COO, Media and Communications Group

• 2002 - 2004

Responsible for managing cross-divisional initiatives to maximize the value of the company’s assets and business interests. Provided direct support to Chief Operating Officer overseeing Time Warner Cable, Time Inc., and AOL. Provided analysis and support for long-range financial and strategic plans.

Vice President, Corporate Strategy - International

• 2001 - 2002

Developed integrated strategies, business plans and investments across multiple businesses to drive international growth in televisions, publishing, film and broadband distribution.

Vice President, Strategic Investments

• 2000 - 2001

Assessed, developed, and negotiated internal digital initiatives, external partnerships and investments

Executive Director, Strategy & Business Development - Digital Media

• 2000 - 2000

Director, Corporate Strategy & Planning

• 1997 - 2000

Associate Director, Corporate Strategy & Planning (1997 – 1999)

Associate (Media and Entertainment Practice)

• 1995 - 1997

Strategy consultant working with media, entertainment and travel businesses in the UK, Germany, Japan, Holland and the US, providing analysis and strategy development for cable systems, television networks and content producers. Strategy consultant working with media, entertainment and travel businesses in the UK, Germany, Japan, Holland and the US, providing analysis and strategy development for cable systems, television networks and content producers.