Experience

Hyphenated-

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Nov 2021 - Present

  Responsible for managing the agency's creative department and leading the creative work for Nike Diamond sports, Nike Skateboarding, and Apple TV+. Conceptualized and led creative direction and art direction for the "Play New" and "Never Done" campaigns for Nike Diamond sports. The work has notched millions of organic views and was heralded by Nike as the "most layered expressions of the 'Play New' platform." Conceptualized and co-designed the visual identity of Nike Diamond sports. Led creative direction and art direction for the launch campaign of Ishod Wair's first signature Nike SB shoe. Our content was covered by numerous culture and lifestyle publications and his signature line sold out instantly. Conceptualized and led creative direction and art direction on social campaigns to promote Apple TV+ shows. Led two creative pitches that resulted in two new business wins. Show less



Freelance

• Austin, TX

• Freelance Creative

  • Jun 2020 - Nov 2021

  Provided creative direction and art direction for branding campaigns and pitch work for clients such as Nike, Jordan Brand, 2K Games, and Travis Scott’s CACTI Seltzer, among others. More specifically: Conceptualized, wrote, and art directed films for Nike's "Play New" campaign. Conceptualized and developed global creative campaigns for two new IP releases for video game publisher 2K Games. Conceptualized and developed creative campaigns to pitch Jordan Brand's launch of Zion Williamson's first signature shoe. Show less



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • Jul 2019 - Jun 2020

  Created campaigns for the Austin Humane Society, leading the entire process on the pro bono account. Our "Web Companions" campaign helped 63 dogs find new homes and was a Webby Awards People's Voice Winner for best use of data driven media. Conceptualized and art directed the creative platform that launched Bask Bank, a fintech startup and new client at R/GA. Created campaigns for the Austin Humane Society, leading the entire process on the pro bono account. Our "Web Companions" campaign helped 63 dogs find new homes and was a Webby Awards People's Voice Winner for best use of data driven media. Conceptualized and art directed the creative platform that launched Bask Bank, a fintech startup and new client at R/GA.



David&Goliath

• Advertising Services
• 100 - 200 Employee

• Senior Art Director

  • Dec 2017 - Jun 2019

  Art director on Kia Motors, where I conceptualized and art directed digital and PR ideas for the brand's "Feel Something Again" Super Bowl campaign as well as brand content, activations, and OOH executions for the launch of the new 2019 Kia Sorento. Art director on Kia Motors, where I conceptualized and art directed digital and PR ideas for the brand's "Feel Something Again" Super Bowl campaign as well as brand content, activations, and OOH executions for the launch of the new 2019 Kia Sorento.



GALLEGOS United

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Jun 2016 - Nov 2017

• Art Director

  • Sep 2013 - Jun 2016

  Proactively created Bones Love Milk, an action sport and lifestyle brand for “got milk?” that connected the iconic campaign to a new generation of consumers. From ideation to pitching to securing partnerships, I co-led the entire process that got this idea off the ground. This effort helped the agency expand its work into the General Market and consolidate the entire “got milk?” account.Conceptualized, wrote, and art directed the “got milk?” campaigns from 2014 to 2017 as part of a joint-agency initiative with Goodby Silverstein & Partners.Conceptualized, wrote, and art directed multiple branding campaigns for Comcast/XFINITY. Show less



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Copywriter

  • Jan 2012 - Aug 2013

  Conceptualized branding and services campaigns to reintroduce FedEx in Brazil and the rest of Latin America, and wrote for their broadcast, print, radio, and online executions. Wrote broadcast, print, and online executions for Dell’s global campaign in Brazil and Latin America. Conceptualized branding and services campaigns to reintroduce FedEx in Brazil and the rest of Latin America, and wrote for their broadcast, print, radio, and online executions. Wrote broadcast, print, and online executions for Dell’s global campaign in Brazil and Latin America.



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Freelance Copywriter

  • Sep 2011 - Dec 2011

  Conceptualized branding campaigns for Samsonite in Latin America and streamlined the creative work between TBWA\Latam and TBWA\Buenos Aires on the account. Worked on the Adidas and Energizer teams, writing for print and broadcast campaign executions. Worked on the Visa “Go” campaign for Latin America, concepting and writing for its print and OOH executions. Conceptualized branding campaigns for Samsonite in Latin America and streamlined the creative work between TBWA\Latam and TBWA\Buenos Aires on the account. Worked on the Adidas and Energizer teams, writing for print and broadcast campaign executions. Worked on the Visa “Go” campaign for Latin America, concepting and writing for its print and OOH executions.



LatinWorks

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Art Director

  • May 2010 - May 2011

  Conceptualized, wrote, and art directed TV spots for Starburst’s “Juicy Contradiction” campaign. Conceptualized campaigns and activations for the launch of Burger King's new breakfast menu to the U.S. Hispanic market. Worked on the pitch that helped the agency win Chevrolet’s U.S. Hispanic account. Started as a creative intern on the Burger King, Snickers, and Starburst accounts. Conceptualized, wrote, and art directed TV spots for Starburst’s “Juicy Contradiction” campaign. Conceptualized campaigns and activations for the launch of Burger King's new breakfast menu to the U.S. Hispanic market. Worked on the pitch that helped the agency win Chevrolet’s U.S. Hispanic account. Started as a creative intern on the Burger King, Snickers, and Starburst accounts.



The University of Texas at Austin

• United States
• Higher Education
• 700 & Above Employee

• Teaching Assistant, Brand Planning and Advanced Brand Planning

  • Jan 2009 - May 2009

  Coordinated research projects that were presented to some of the world's leading digital agencies; topics included the emergence and placement of digital media, digital nativism, and the impact of social networks on advertising strategy.Hired as a freelance researcher to help TBWA\Chiat\Day NY pitch to Heineken's U.S. account.Participated in class discussions about the development of interactive advertising and the relationship between advertising and culture.

• Teaching Assistant, Integrated Communications Management

  • Aug 2008 - Jan 2009

  Lectured upperclassmen students on how to write for public relations. Tutored and critiqued students on case analyses of client-agency relations and the development of creative strategies.Assisted professor in planning, grading, and record-keeping for eighty students in two classes.