Miikka Arala
Partner, Chief Customer Officer at Prodicom- Claim this Profile
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Finnish Native or bilingual proficiency
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English Full professional proficiency
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Dutch Professional working proficiency
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Bio
Mikael Löwenhielm
I worked with Miikka for almost 5 years - first as a peer and later as one of my internal customers. Miikka is a strong and fair leader with the courage and the skills to get the job done in a very political and truly international environment. He is a leader with a clear vision paired with the ability to guide both his team as well as all his stakeholders to ensure long term success. He is also a genuinely nice person with a great sense of humour and I can highly recommend him for senior international leadership roles.
Stephen Hooper
Miikka is a strong leader and talented strategist. In the time I worked with him I found him to be a great source of guidance and his excellent professional and academic record provided a wealthy source of information he was always willing to share with others, making him an invaluable coach. Miikka is currently responsible for the marketing strategy of our platform design solutions, Autodesk’s largest business group, and leads the annual business planning process as well as providing EMEA guidance to the global planning team. In this capacity he also provides senior leadership and guidance to the rest of the EMEA marketing organisation whilst defining our go-to-market strategies for the region. Miikka is a highly professional individual who always places the interests of the business first, never afraid to speak his mind but always friendly and personable, he is a pleasure to work with. Providing senior management experience and deep marketing knowledge, he is a strong asset to the company.
Mikael Löwenhielm
I worked with Miikka for almost 5 years - first as a peer and later as one of my internal customers. Miikka is a strong and fair leader with the courage and the skills to get the job done in a very political and truly international environment. He is a leader with a clear vision paired with the ability to guide both his team as well as all his stakeholders to ensure long term success. He is also a genuinely nice person with a great sense of humour and I can highly recommend him for senior international leadership roles.
Stephen Hooper
Miikka is a strong leader and talented strategist. In the time I worked with him I found him to be a great source of guidance and his excellent professional and academic record provided a wealthy source of information he was always willing to share with others, making him an invaluable coach. Miikka is currently responsible for the marketing strategy of our platform design solutions, Autodesk’s largest business group, and leads the annual business planning process as well as providing EMEA guidance to the global planning team. In this capacity he also provides senior leadership and guidance to the rest of the EMEA marketing organisation whilst defining our go-to-market strategies for the region. Miikka is a highly professional individual who always places the interests of the business first, never afraid to speak his mind but always friendly and personable, he is a pleasure to work with. Providing senior management experience and deep marketing knowledge, he is a strong asset to the company.
Mikael Löwenhielm
I worked with Miikka for almost 5 years - first as a peer and later as one of my internal customers. Miikka is a strong and fair leader with the courage and the skills to get the job done in a very political and truly international environment. He is a leader with a clear vision paired with the ability to guide both his team as well as all his stakeholders to ensure long term success. He is also a genuinely nice person with a great sense of humour and I can highly recommend him for senior international leadership roles.
Stephen Hooper
Miikka is a strong leader and talented strategist. In the time I worked with him I found him to be a great source of guidance and his excellent professional and academic record provided a wealthy source of information he was always willing to share with others, making him an invaluable coach. Miikka is currently responsible for the marketing strategy of our platform design solutions, Autodesk’s largest business group, and leads the annual business planning process as well as providing EMEA guidance to the global planning team. In this capacity he also provides senior leadership and guidance to the rest of the EMEA marketing organisation whilst defining our go-to-market strategies for the region. Miikka is a highly professional individual who always places the interests of the business first, never afraid to speak his mind but always friendly and personable, he is a pleasure to work with. Providing senior management experience and deep marketing knowledge, he is a strong asset to the company.
Mikael Löwenhielm
I worked with Miikka for almost 5 years - first as a peer and later as one of my internal customers. Miikka is a strong and fair leader with the courage and the skills to get the job done in a very political and truly international environment. He is a leader with a clear vision paired with the ability to guide both his team as well as all his stakeholders to ensure long term success. He is also a genuinely nice person with a great sense of humour and I can highly recommend him for senior international leadership roles.
Stephen Hooper
Miikka is a strong leader and talented strategist. In the time I worked with him I found him to be a great source of guidance and his excellent professional and academic record provided a wealthy source of information he was always willing to share with others, making him an invaluable coach. Miikka is currently responsible for the marketing strategy of our platform design solutions, Autodesk’s largest business group, and leads the annual business planning process as well as providing EMEA guidance to the global planning team. In this capacity he also provides senior leadership and guidance to the rest of the EMEA marketing organisation whilst defining our go-to-market strategies for the region. Miikka is a highly professional individual who always places the interests of the business first, never afraid to speak his mind but always friendly and personable, he is a pleasure to work with. Providing senior management experience and deep marketing knowledge, he is a strong asset to the company.
Experience
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Prodicom
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Netherlands
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IT Services and IT Consulting
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1 - 100 Employee
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Partner, Chief Customer Officer
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Feb 2020 - Present
Owner and responsible of the transformation to a customer-centric organization through an integrated commercial strategy and execution. Full cycle from awareness to demand generation to customer success to retention, of professionals and customers. Owner and responsible of the transformation to a customer-centric organization through an integrated commercial strategy and execution. Full cycle from awareness to demand generation to customer success to retention, of professionals and customers.
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Autodesk
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United States
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Software Development
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700 & Above Employee
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Head of Marketing EMEA Emerging Countries
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Jun 2011 - Nov 2019
Senior marketing leader of 'EMEA Emerging Countries' (Russia and CIS, Turkey, Levant, Middle East, Africa) responsible for all areas of marketing of the entire solution portfolio. Corporate business development, strategic initiatives within EC leadership team and EMEA Marketing leadership teams.Functional responsibilities:- From long/short term strategic business planning down to inspiring the execution of programs- Talent resourcing, virtual team management, coaching, internal and external relations- Customer, competitive and market research, Country prioritisation, EC business models- Direct and indirect (channel) strategies and marketing developmentAutodesk is a B2B, 3.3B+ revenue, engineering design software company active in architectural, engineering, construction, manufacturing and media & entertainment industries.
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Industry and Marketing Development Manager, AutoCAD and Platform products, EMEA
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Jul 2009 - Jun 2011
EMEA lead for platform solutions portfolio marketing and business development including industry standard AutoCAD family products. - Customer, competitive and market research- Strategic marketing, sales and marketing business planning- Direct and indirect channel (marketing) strategies- Resourcing/budget management- Peer to sales leadership, corporate and global relations, product development- International and virtual team management in matrix organisational setting, coaching- Industry relations, media relations, PR- Marketing operations & campaign development
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Head of Marketing, Civil | GIS | Major accounts, Northern Europe
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Oct 2007 - Jul 2009
Responsible for marketing of Geospatial/GIS/civil infrastructure, Strategic Customers, Platform solutions portfolio, Subscription services- Market, customer and competitive intelligence- Planning, strategic marketing and industry positioning- Management of marketing/campaign managers- Marketing investment management and revenue responsibility- Retail, direct and indirect marketing
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Finnish Business Council United Arab Emirates
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Dubai, United Arab Emirates
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Member of the Board of Directors
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Apr 2015 - Apr 2017
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Bentley Systems
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Software Development
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700 & Above Employee
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Direct Sales Manager, GIS & Civil, EMEA
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Oct 2002 - Oct 2007
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Embassy of Finland
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India
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Advertising Services
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1 - 100 Employee
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Assistant Trade Advisor | Market Researcher | Junior Consultant
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Jul 2000 - Jul 2001
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Education
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2002 - 2006
Rotterdam School of Management, Erasmus University
Master of Science in Business Administration, Strategic Management -
1998 - 2002
Inholland University of Applied Sciences
Bachelor of Business Administration, Bachelor of Arts (Hons), Majors: Strategic Marketing, Asian Business Studies
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