Strategy Director

• May 2020 - Present

A world-class independent brand strategy and creative agency whose core belief is in the power of brand love. Through the development of an ownable strategic foundation and a holistic approach to creative problem solving and design, The Garden helps companies uncover the ‘why’ in what they do, ensuring every connection point builds stronger, more lasting relationships with their customers. Ultimately, we help brands focus less on the impressions they buy and more on the impression they make. As Strategy Director for clients like SodaStream Canada, Jack Astor's, Rakuten Kobo, Radford Beauty, FitTrack, Mama Earth Organics, TG Appliances, and Subtext Living, day-to-day work ranges from in-depth brand prototyping to creative partnership to communication strategy development to facilitation of Creative Problem Solving workshops through The Garden's proprietary DIG, CULTIVATE, THRIVE process. • Collaborated on developing and facilitating ThinkShop, a professional development program to inspire new ways of thinking and upskill teams' ability to tackle tough day-to-day challenges • Led the strategic development of Kobo's "Be A Reader, Not A Follower" creative platform • Guided the rebranding of Jack Astor's and the development of the "Live Free and Eat" creative platform, from in-restaurant experience design to website renovation to campaign development • Designed the "LoveStock" proprietary brand love measurement tool in partnership with Dig Insights • A founding member of Project Garden, an internal group that leads everything from DEI activities to culture-building initiatives within The Garden Show less

Senior Strategist

• Oct 2019 - May 2020

Strategist

• Sep 2016 - Oct 2019

Associate Marketing Manager, Meals & Baking

• 2015 - 2016

Associate Marketing Manager, Cheerios

• 2013 - 2015

Associate Marketing Manager, Dinners and Sides

• 2012 - 2013