Lisa French Runyan, WSET3 CSW IWP

Regional Manager at Santa Margherita USA
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Contact Information
us****@****om
(386) 825-5501
Location
Denver Metropolitan Area

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Mike Drennan MBA

Lisa is a leader with a real sense of vision and the passion to get things done! She is able to take in various sources of data and feedback from stakeholders and synthesize a strategic plan. Lisa gains the trust of the retailer and wholesaler to gain dramatic results.

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Credentials

  • WSET III - Pass with Distinction
    WSET — Wine & Spirit Education Trust
    Jan, 2018
    - Nov, 2024
  • WSET II - Pass with Merit
    Wine & Spirit Education Trust
    Aug, 2017
    - Nov, 2024
  • CSW, Certified Specialist of Wine
    Society of Wine Educators
    Feb, 2011
    - Nov, 2024
  • CMS Level 1 Certification
    The Court of Master Sommeliers
    Jan, 2011
    - Nov, 2024
  • Italian Wine Professional - IWP
    Napa Valley Wine Academy
    Dec, 2010
    - Nov, 2024
  • Commercial Team Learning Path
    LinkedIn
    Nov, 2010
    - Nov, 2024
  • Critical Thinking
    LinkedIn
    Sep, 2010
    - Nov, 2024
  • Problem Solving Techniques
    LinkedIn
    Sep, 2010
    - Nov, 2024
  • Strategic Thinking
    LinkedIn
    Sep, 2010
    - Nov, 2024
  • Problem Solving-SMUSA
    LinkedIn
    Aug, 2010
    - Nov, 2024
  • Leadership Mindsets
    LinkedIn
    Apr, 2010
    - Nov, 2024
  • Be the Manager People Won't Leave
    LinkedIn
    Jan, 2010
    - Nov, 2024
  • CRS, Certified Residential Specialist
    Council of Residential Specialists
    Jan, 2010
    - Nov, 2024
  • E&J Gallo Winery Management Development Program
    E. & J. Gallo Winery
    Feb, 2009
    - Nov, 2024
  • SFR, Short Sale Foreclosure Resource
    National Association of REALTORS®
    Jan, 2009
    - Nov, 2024
  • e-PRO
    National Association of REALTORS®
    Jan, 2007
    - Nov, 2024
  • Apprentice Brewer
    MillerCoors
    Jan, 1996
    - Nov, 2024

Experience

    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Regional Manager
      • Jan 2020 - Present

      Representing Santa Margherita USA in CO, MO, and KS. These states have a 4-year growth rate of 59% through Distributor Management, Sales Execution, a significant Portfolio Mix shift, and aggressive Account Development. Major Distributors include two Breakthru Beverage markets and Standard Beverage, for Italian and Willamette Valley, Oregon, wine portfolios. Representing Santa Margherita USA in CO, MO, and KS. These states have a 4-year growth rate of 59% through Distributor Management, Sales Execution, a significant Portfolio Mix shift, and aggressive Account Development. Major Distributors include two Breakthru Beverage markets and Standard Beverage, for Italian and Willamette Valley, Oregon, wine portfolios.

    • Founder
      • Dec 2018 - Jan 2020

      The first company was founded in 2000, a second company was founded in 2010 and reactivated at the end of 2018 while searching for a new Sales Leadership role. I use this same Entrepreneurial Spirit and Ownership in each role and market of coverage. The first company was founded in 2000, a second company was founded in 2010 and reactivated at the end of 2018 while searching for a new Sales Leadership role. I use this same Entrepreneurial Spirit and Ownership in each role and market of coverage.

    • Italy
    • Beverage Manufacturing
    • 100 - 200 Employee
    • Regional Manager
      • Jan 2018 - Nov 2018

      • Rehired by Zonin USA to rebuild an eight-state region including KS, MO, MN, IA, AR, NE, ND, and SD, representing 90K cases and 6M in revenue for Italian and Argentine portfolios. Major Distributors included Southern Glazers Wine & Spirits, (5) Johnson Brothers markets, and Standard Beverage. Italian and Argentine wine portfolios. Two Regional Managers previously covered this position. • Three National Account SKUs delivered 94% of volume. In (8) months with Distributor Partnership, we expanded the portfolio with 55 new SKUs and 325 new placements. DOI moved from 49 to 120 days, increasing inventories by 145%. Consolidated orders with Johnson Brothers to improve efficiencies. • Sales grew from (-20%) trend to Flat in 4 months with Brand Launches, Field Execution, Promotional Schedule, and National and Regional Account coverage in Hyvee, AAFES, MSP Airport, Marriott, Surdyk’s, and Coburn’s. Show less

    • Argentina
    • Beverage Manufacturing
    • 1 - 100 Employee
    • National Sales Director
      • Jan 2015 - Dec 2017

      • Successfully launched Piattelli Vineyards nationally, a 60K case Argentine portfolio, representing 60% of global volume, after two failed National launch attempts. Major Distributors included Southern Glazers Wine & Spirits, Young’s Market, Breakthru Beverage, National Distributing Company, Fedway, Martignetti, Mutual, Johnson Brothers, and Broker Network. • Led U.S. Sales and Distribution in 42 states, including CA, TX, FL, NY, and NJ. Responsible for all Strategic Mapping, Sales Goals, Sales and Promotional Strategies, National Account Development, State and Distributor Management, Compliance, Multi-Channel Growth, Analytics, Portfolio Education and Training, Market Launches, Communications, and Field Marketing. • Achieved significant results in National and Regional Accounts Costco, Publix, Kroger, Safeway/Albertsons, Whole Foods, Harris Teeter, Target, Earthfare, Cost Plus World Market, Fresh Market, Darden, Marriott, Lavo/Tao, Dominick’s, Tommy Bahama Restaurants, Montage, Il Mulino, St. Regis, Paul Martin’s American Grill, Elephant Grill, Setai, and The Breakers. Show less

    • Italy
    • Beverage Manufacturing
    • 100 - 200 Employee
    • Regional Manager
      • May 2011 - Jan 2015

      • Delivered Triple Digit Growth and Distribution for CO, AZ, UT, and NM, with National, Regional, Key Account, Venue, Mass, AAFES, and Independent Account growth, Distributor and Market Development, Financial Responsibility, Forecasting, Field Marketing, Innovative Programming, Brand Launches, and Portfolio Education. Standard Setting Distributor Partner. • Major Distributors: Southern Glazer’s Wine & Spirits, Breakthru Beverage, National Distributing Company, and Broker Network. Italian, Spanish, and Argentine wine portfolios. Show less

    • Founder/Co-Founder
      • Oct 2002 - Apr 2011

      • CO/US, Real Estate and General Contracting Firm, Multimillion-dollar producer. Negotiated 32M in contracts and 30M in revenue for 10+ years. Contracted 4 years with Disney Development Company. • CO/US, Real Estate and General Contracting Firm, Multimillion-dollar producer. Negotiated 32M in contracts and 30M in revenue for 10+ years. Contracted 4 years with Disney Development Company.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Senior Account Executive - Team Kroger
      • Jan 2001 - Oct 2002

      • Directed consumer product initiatives for King Soopers HQ, 32M in dollar sales. Managed process from corporate directives to store level execution through Merchandising Team and Broker. Preferred business building partner. • Responsible for Customer Development, Program Management, Category Management, Market Analytics, Financial Supervision and Merchandiser Team. Exceeded all Sales goals. • Awards: 2001 Grocery Business Team of the Year, Kroger, and (3) Outstanding Contribution Awards. Asked to relocate to Kroger Team in Cincinnati, Ohio. Show less

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Retail Account Executive/Retail Account Manager (2 Roles)
      • Oct 1994 - Jan 2001

      Retail Account Executive • Managed National and Regional Key Accounts for King Soopers/City Market, AAFES, Safeway, Albertsons, and Convenience channel. Exceeded Sales goals through Innovative Programming, Promotional Strategy, Customer Development, Category Management, Brand Development, Field Level Communications, and Field Execution. • Leadership Teams: Selected for Field Involvement Team, Market Development Denver Plan, Leadership Plank, Women at Coors, The New Deal/People Plank, Diversity Focus Group • Awards: 1996-2000 National Sales Achievement Awards, AAFES National Sales Achievement Award Retail Account Manager • Promoted to Denver market from South Carolina role, managed 5.5M in case sales and 75M in dollar sales. • Managed Top Distributors for Coors Brewing Co. Exceeded sales goals in all channels. Managed Regional Accounts, Field Execution, Inventories, Brand Launches, Distributor Training, and Channel Growth. Standard Setting Distributor Partner. Coached and Mentored within the company. • Leadership Teams: selected for Field Sales Manager Best Practices Team, The Coaching Forum • Awards: 1996-2000 National Sales Achievement Awards and Special Recognition Awards Show less

    • United States
    • Wholesale
    • 100 - 200 Employee
    • National & Regional Account Manager/Division Manager/Sales Professional/Inside Sales (4 Roles)
      • Sep 1991 - Oct 1994

      Division Manager • Delivered sales goals, brand development, promotional strategy for 37 National/Regional Chain call points, exceeding sales targets. Managed state team of 40 Sales Representatives. Key Account Executive • Developed partnerships with 12 Major Suppliers and Top 20 Retail Chains, Kroger, Marsh, AAFES. Led market. Sales Representative • Completed E&J Gallo Winery Management Development Program and exceeded goals in 63 Key Accounts. Gallo Sales Program • Developed Gallo In-house Sales Program and trained Sales Representative. Show less

Education

  • Indiana University Bloomington
    BS, Science, Psychology
  • University of Colorado Denver
    MBA - Organizational Leadership and International Business (On hold)

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