Experience

Pilot

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Senior Content and SEO Marketer

  • Oct 2023 - Present

  Vancouver, British Columbia, Canada

• Advisor

  • Jan 2022 - Oct 2023

  Vancouver, British Columbia, Canada

• Marketing Consultant

  • Jan 2021 - Dec 2021

  Vancouver, British Columbia, Canada



CoPilot AI

• Canada
• Marketing Services
• 1 - 100 Employee

• Senior Growth Content Marketer

  • Oct 2022 - Oct 2023

  Vancouver, British Columbia, Canada Increased monthly organic users by 102.87% (2,000 to 13,075) in my first ten months. Designed and project-managed a website overhaul, creating new product & category pages, optimizing the website architecture & technical SEO, implementing user journeys from content mapping, and presenting a positioning/messaging strategy based on customer research. Hired and managed a team of freelancers to execute on an organic-content strategy I developed.



PeerSignal.org

• United States
• Market Research

• Contributing Analyst

  • 2022 - 2023



Crowd Content

• Canada
• Writing and Editing
• 1 - 100 Employee

• SEO Manager

  • Mar 2022 - Oct 2022

  Victoria, British Columbia, Canada Increased monthly organic sessions by 25.33% (16,036 to 20,098) in my first five months. Managed content & SEO and website operations. Designed webinar presentations for collaborations with influencers, created SME videos for YouTube, and co-hosted & organized live interactive webinars for lead generation.



Paystone

• Canada
• Financial Services
• 100 - 200 Employee

• Inbound Marketing Manager

  • Jul 2021 - Mar 2022

  Vancouver, British Columbia, Canada Started at NiceJob, a bootstrapped, B2B SaaS startup. Created SEO & content strategy and increased organic traffic by 71% in six months (my stack included Airtable, Ahrefs, BuzzStream, and InLinks). NiceJob got acquired by Paystone in Feb. 2021; I became responsible for scaling website-marketing operations, managing multiple domains (architecture, SEO, UX, etc.) across HubSpot and Webflow, to help increase ARR beyond $60 million before exiting with options.

• Digital Marketing Leader

  • Apr 2021 - Jul 2021

  Vancouver, British Columbia, Canada

• Digital Marketing Manager

  • May 2020 - Apr 2021

  Vancouver, British Columbia, Canada



Kunik

• Professional Services
• 1 - 100 Employee

• Marketing Consultant

  • 2020 - 2021



WOW Branding

• Canada
• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2019 - Apr 2020

  Vancouver, British Columbia, Canada Boutique branding agency for small businesses. For clients, I strategized content, email, PPC, and SEO campaigns, built operational processes for sales workflows, and crafted messaging across multiple touchpoints. Internally, I expanded mark-ops for performance marketing and SEO (analytics reports, audits, CRM tools), procured an agency partnership (HubSpot), and defined scope of services. Helped four small businesses almost 2x annual revenue to over $1 million.



Valuize

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Consultant

  • Feb 2019 - Jun 2019



ReadyMode

• Canada
• Software Development
• 1 - 100 Employee

• Digital Marketing Specialist

  • Apr 2017 - Feb 2019

  Vancouver, British Columbia, Canada I implemented marketing operations at the SaaS company XenCALL (before they rebranded to ReadyMode), overseeing content, email, PPC, SEO, top-of-funnel conversion-rate optimization, and more. Improved inbound lead-gen by 495% and organic traffic by 143%.



The Station Game

• Canada

• Writer and Marketing Consultant

  • Apr 2015 - Mar 2018

  I wrote for "The Station," a first-person, adventure-exploration video game released independently in early 2018. Responsibilities included creative writing for the script and content development of the game's viral-marketing website.



Graphically Speaking | Web Development, Ecommerce & Digital Marketing

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Content Writer

  • Mar 2017 - Jul 2017

  Vancouver, British Columbia, Canada Based on keyword research and audience data, wrote copy for clients’ websites, landing pages and blogs to boost search rankings and onsite conversions.

• Digital Marketing Specialist

  • Apr 2016 - Mar 2017

  Vancouver, British Columbia, Canada SEO, PPC, and content services for clients big and small at British Columbia's second-largest web-design agency by historical client volume.



Crow Computing

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Content Writer

  • Jan 2016 - Apr 2016

  Surrey, British Columbia, Canada Ecommerce company in the online-gambling industry averaging $70 million in annual revenue. I led all copywriting and copyediting projects with a focus on brand messaging, email, product marketing, SEO, social media, and more. Supervised content production and product research for two new website properities, contributing to an increase of 5%+ in overall online sales.

• Content Writer

  • Mar 2015 - Dec 2015

  Surrey, British Columbia, Canada