Lyle Wetsch
Associate Professor of Marketing at Faculty of Business at Memorial University of Newfoundland- Claim this Profile
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Bio
Jamie Ross
I recently took a course through the Digital & Social Media Program that Lyle facilitated. It was well organized, informative and up to date. Lyle was clear with his direction, quick to respond to questions on the fly and a great source of knowledge about getting the most out your Google My Business listing.
Margaret Dabros
I had the privilege of learning from Lyle through the Digital & Social Media Program in Ottawa. He is extremely knowledgeable in digital marketing; consistently on top of current and emerging trends within the industry. He was also incredibly helpful in analyzing my organizations digital presence and offering suggestions on areas of improvement, things we should try to pursue and throughout the course offered extensive insight to different platforms, how they function and if they would be a right fit for our company. I can not recommend this program and instructor enough for any size organization looking to improve their presence and reach in the digital arena - it has completely changed the way I approach my digital marketing strategy!
Jamie Ross
I recently took a course through the Digital & Social Media Program that Lyle facilitated. It was well organized, informative and up to date. Lyle was clear with his direction, quick to respond to questions on the fly and a great source of knowledge about getting the most out your Google My Business listing.
Margaret Dabros
I had the privilege of learning from Lyle through the Digital & Social Media Program in Ottawa. He is extremely knowledgeable in digital marketing; consistently on top of current and emerging trends within the industry. He was also incredibly helpful in analyzing my organizations digital presence and offering suggestions on areas of improvement, things we should try to pursue and throughout the course offered extensive insight to different platforms, how they function and if they would be a right fit for our company. I can not recommend this program and instructor enough for any size organization looking to improve their presence and reach in the digital arena - it has completely changed the way I approach my digital marketing strategy!
Jamie Ross
I recently took a course through the Digital & Social Media Program that Lyle facilitated. It was well organized, informative and up to date. Lyle was clear with his direction, quick to respond to questions on the fly and a great source of knowledge about getting the most out your Google My Business listing.
Margaret Dabros
I had the privilege of learning from Lyle through the Digital & Social Media Program in Ottawa. He is extremely knowledgeable in digital marketing; consistently on top of current and emerging trends within the industry. He was also incredibly helpful in analyzing my organizations digital presence and offering suggestions on areas of improvement, things we should try to pursue and throughout the course offered extensive insight to different platforms, how they function and if they would be a right fit for our company. I can not recommend this program and instructor enough for any size organization looking to improve their presence and reach in the digital arena - it has completely changed the way I approach my digital marketing strategy!
Jamie Ross
I recently took a course through the Digital & Social Media Program that Lyle facilitated. It was well organized, informative and up to date. Lyle was clear with his direction, quick to respond to questions on the fly and a great source of knowledge about getting the most out your Google My Business listing.
Margaret Dabros
I had the privilege of learning from Lyle through the Digital & Social Media Program in Ottawa. He is extremely knowledgeable in digital marketing; consistently on top of current and emerging trends within the industry. He was also incredibly helpful in analyzing my organizations digital presence and offering suggestions on areas of improvement, things we should try to pursue and throughout the course offered extensive insight to different platforms, how they function and if they would be a right fit for our company. I can not recommend this program and instructor enough for any size organization looking to improve their presence and reach in the digital arena - it has completely changed the way I approach my digital marketing strategy!
Credentials
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LinkedIn Certified Marketing Insider
LinkedInSep, 2023- Nov, 2024 -
Virtual Reality in the Classroom
AdobeNov, 2018- Nov, 2024 -
Hootsuite Platform Certification
Hootsuite AcademyAug, 2017- Nov, 2024 -
LinkedIn Content and Creative Design
LinkedInSep, 2023- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInSep, 2023- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInNov, 2021- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInNov, 2021- Nov, 2024 -
Google Ads Apps Certification
Google Digital Academy (Skillshop)Nov, 2021- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Nov, 2021- Nov, 2024 -
Google Ads Measurement Certification
Google Digital Academy (Skillshop)Nov, 2021- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Nov, 2021- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Nov, 2021- Nov, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Nov, 2021- Nov, 2024 -
Google Shopping Ads Certification
Google Digital Academy (Skillshop)Nov, 2021- Nov, 2024 -
Microsoft Advertising Certified Professional
MicrosoftNov, 2021- Nov, 2024 -
Certified Digital Marketing Associate
MetaJan, 2020- Nov, 2024
Experience
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Faculty of Business Administration at Memorial University of Newfoundland
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Canada
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Higher Education
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1 - 100 Employee
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Associate Professor of Marketing
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Jul 2003 - Present
Previous Undergraduate courses taught include: Busi-1210 (Introduction to Marketing Strategy); Busi-2201 (Marketing Applications); Busi-2210 (Introduction to Marketing Tactics; Busi 2220/6024 (Personal and Business Branding with Social Media); Busi 5200 (Consumer Behaviour); Busi 6004/6240 (Channels & Internet Marketing); Busi 6230 (Services Marketing); Busi 7230 (Marketing Management). Previous Graduate courses taught include: Busi-8001 (Consumer Behaviour); Busi-8106 (Introduction to… Show more Previous Undergraduate courses taught include: Busi-1210 (Introduction to Marketing Strategy); Busi-2201 (Marketing Applications); Busi-2210 (Introduction to Marketing Tactics; Busi 2220/6024 (Personal and Business Branding with Social Media); Busi 5200 (Consumer Behaviour); Busi 6004/6240 (Channels & Internet Marketing); Busi 6230 (Services Marketing); Busi 7230 (Marketing Management). Previous Graduate courses taught include: Busi-8001 (Consumer Behaviour); Busi-8106 (Introduction to Marketing), Busi-8503 (Introduction to Marketing-MBASEE); Busi-9015 (Services Marketing); Busi-9032 (Internet Marketing Management); Busi-9035 (MBA Consulting Project); Busi-9042 (Branding with Social Media); Busi-9309 (Marketing Management). Held Faculty of Business Chair of Teaching and Learning from July 2015 to July 2017. Show less Previous Undergraduate courses taught include: Busi-1210 (Introduction to Marketing Strategy); Busi-2201 (Marketing Applications); Busi-2210 (Introduction to Marketing Tactics; Busi 2220/6024 (Personal and Business Branding with Social Media); Busi 5200 (Consumer Behaviour); Busi 6004/6240 (Channels & Internet Marketing); Busi 6230 (Services Marketing); Busi 7230 (Marketing Management). Previous Graduate courses taught include: Busi-8001 (Consumer Behaviour); Busi-8106 (Introduction to… Show more Previous Undergraduate courses taught include: Busi-1210 (Introduction to Marketing Strategy); Busi-2201 (Marketing Applications); Busi-2210 (Introduction to Marketing Tactics; Busi 2220/6024 (Personal and Business Branding with Social Media); Busi 5200 (Consumer Behaviour); Busi 6004/6240 (Channels & Internet Marketing); Busi 6230 (Services Marketing); Busi 7230 (Marketing Management). Previous Graduate courses taught include: Busi-8001 (Consumer Behaviour); Busi-8106 (Introduction to Marketing), Busi-8503 (Introduction to Marketing-MBASEE); Busi-9015 (Services Marketing); Busi-9032 (Internet Marketing Management); Busi-9035 (MBA Consulting Project); Busi-9042 (Branding with Social Media); Busi-9309 (Marketing Management). Held Faculty of Business Chair of Teaching and Learning from July 2015 to July 2017. Show less
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The Digital Academy
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Canada
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Higher Education
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Director/Facilitator
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Sep 2008 - Present
Through The Digital Academy (formerly the Digital & Social Media Program) I have designed and offered training in digital and social media for over the past 12 years. Having trained over 1600 participants in over 10,000 modules across a variety of training programs including current certificates including: - Digital Strategist - Digital Creator - Digital Advertiser - Digital Communicator - Digital Seller - Digital Analyst In 2022, the program was renamed as The… Show more Through The Digital Academy (formerly the Digital & Social Media Program) I have designed and offered training in digital and social media for over the past 12 years. Having trained over 1600 participants in over 10,000 modules across a variety of training programs including current certificates including: - Digital Strategist - Digital Creator - Digital Advertiser - Digital Communicator - Digital Seller - Digital Analyst In 2022, the program was renamed as The Digital Academy to recognize the increased scope of this space to include artificial intelligence, augmented/virtual/extended reality, and the growth of social and virtual shopping. Training programs are delivered through a variety of formats with the focus on both recorded and synchronous online presentations. Custom client delivered programs tailored to the specific needs of organizations are also arranged. Show less Through The Digital Academy (formerly the Digital & Social Media Program) I have designed and offered training in digital and social media for over the past 12 years. Having trained over 1600 participants in over 10,000 modules across a variety of training programs including current certificates including: - Digital Strategist - Digital Creator - Digital Advertiser - Digital Communicator - Digital Seller - Digital Analyst In 2022, the program was renamed as The… Show more Through The Digital Academy (formerly the Digital & Social Media Program) I have designed and offered training in digital and social media for over the past 12 years. Having trained over 1600 participants in over 10,000 modules across a variety of training programs including current certificates including: - Digital Strategist - Digital Creator - Digital Advertiser - Digital Communicator - Digital Seller - Digital Analyst In 2022, the program was renamed as The Digital Academy to recognize the increased scope of this space to include artificial intelligence, augmented/virtual/extended reality, and the growth of social and virtual shopping. Training programs are delivered through a variety of formats with the focus on both recorded and synchronous online presentations. Custom client delivered programs tailored to the specific needs of organizations are also arranged. Show less
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Digital Marketing Consultants
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Primary Consultant
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Jun 2000 - Present
As a Google Partner, Digital Marketing Consultants has assisted small, medium and large businesses and organizations, as well as provincial and federal government departments with the development, design and implementation of their digital and social media strategic, tactical and audit plans. As a Google Partner, Digital Marketing Consultants has assisted small, medium and large businesses and organizations, as well as provincial and federal government departments with the development, design and implementation of their digital and social media strategic, tactical and audit plans.
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Queen's University
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Canada
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Higher Education
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700 & Above Employee
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Adjunct Professor
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Sep 1998 - Jun 2006
I was involved in several programs ranging from Undergraduate, Executive Development and the MBA for Science & Technology. During this period I taught several session on e-Marketing (including teaching the first e-marketing course offered by Queen's University in 2000), and Customer Relationship Marketing. I was involved in several programs ranging from Undergraduate, Executive Development and the MBA for Science & Technology. During this period I taught several session on e-Marketing (including teaching the first e-marketing course offered by Queen's University in 2000), and Customer Relationship Marketing.
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Education
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1998 - 1999
Queen's University
MSc Management, Marketing -
1996 - 1998
Massey University
MBA, Marketing, Information Systems
Community
