Ana Margarida Rato
Solution Expert at Wunderman Thompson MAP- Claim this Profile
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Português Native or bilingual proficiency
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Espanhol Professional working proficiency
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Ingês Full professional proficiency
Topline Score
Bio
Credentials
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Salesforce Certified Associate
SalesforceSep, 2023- Nov, 2024 -
Confluence Fundamentals Badge
AtlassianJan, 2023- Nov, 2024 -
Data Analytics Short Course
CareerFoundryJan, 2023- Nov, 2024 -
Introduction to SQL
DataCampJan, 2023- Nov, 2024 -
Jira Fundamentals Badge
AtlassianJan, 2023- Nov, 2024 -
Jira Service Management Fundamentals Badge
AtlassianJan, 2023- Nov, 2024 -
Trailhead
TrailheadApr, 2022- Nov, 2024 -
Team Collaboration in Office 365
LinkedInMar, 2022- Nov, 2024 -
Creating an HTML Email Newsletter
LinkedInFeb, 2022- Nov, 2024 -
Troubleshooting and Debugging Bash
LinkedInFeb, 2022- Nov, 2024 -
Digital Brand Management
EDIT. - Disruptive Digital EducationJun, 2021- Nov, 2024 -
Princípios do marketing digital
Google Digital GarageOct, 2020- Nov, 2024 -
First Certificate - B2
Cambridge School Portugal
Experience
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Wunderman Thompson MAP
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Denmark
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Advertising Services
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700 & Above Employee
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Solution Expert
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Sep 2022 - Present
・Supporting internal team and client in their use of Salesforce Marketing Cloud (SFMC).・Building and configuring journeys, workflows and automations from scratch using best practices.・Leading user acceptance testing for new development.・Analyzing customer requirements to determine technical feasibility.・Project management of operational and enhancement projects.・Acting as primary contact between the development team and the Marketing Operations team.・Participating in daily and weekly meetings with the tech team to align on development roadmap.・Identifying areas for process optimization and co-leading said initiatives with relevant stakeholders. Show less
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Jira Administrator
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Sep 2022 - Present
・Communication and following up requests from internal stakeholders related to Jira configurations.・Jira/Confluence access and permissions management considering the needs of multidisciplinary teams.・Maintaining and updating projects, workflows, automations and other features such as dashboards, fields, and reporting.
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Campaign Specialist
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Nov 2021 - Sep 2022
・Creating HTML e-mail marketing campaign & automations.・Sending out campaigns via e-mail, SMS and push. ・Creating workflows and target group criteria.・Systematic quality and progress check of campaigns.・Performing technical troubleshooting and error investigation.・Monitoring campaigns for all markets.Platforms: Salesforce Marketing Cloud(SFMC), JIRA and Confluence.
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Digital Decor
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Portugal
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Advertising Services
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1 - 100 Employee
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Marketing & Communication Coordinator
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Jun 2020 - Nov 2021
・Manage and coordinate online marketing campaigns. ・Responsible for the newsletter and database management. ・Collaborate closely with the sales team for traditional channels, understanding their customer needs. ・Event organizer and responsible for establishing brand sponsorships. Platforms: Hubspot, Mailchimp, Facebook Business Manager, Wordpress. ・Manage and coordinate online marketing campaigns. ・Responsible for the newsletter and database management. ・Collaborate closely with the sales team for traditional channels, understanding their customer needs. ・Event organizer and responsible for establishing brand sponsorships. Platforms: Hubspot, Mailchimp, Facebook Business Manager, Wordpress.
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Sausport - Produtos para Saúde e Desporto, Lda
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Portugal
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Wellness and Fitness Services
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1 - 100 Employee
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Marketing & Communication
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Jul 2019 - Dec 2019
・ Daily communication with creative agency to define and approve content for the digital channels - B2B Sausport and B2C 4moove ・ Align the maintenance of the e-commerce platform, as the launch of a new website ・ Ensure image quality and alignment with the company vision and strategy ・ Collaboration with different departments (product marketing, events, SEM, sales, ...) ・ Daily communication with creative agency to define and approve content for the digital channels - B2B Sausport and B2C 4moove ・ Align the maintenance of the e-commerce platform, as the launch of a new website ・ Ensure image quality and alignment with the company vision and strategy ・ Collaboration with different departments (product marketing, events, SEM, sales, ...)
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Project coordinator
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Jan 2018 - Jun 2019
・Coordinator of the Sports for All project: Paratriathlon, Sports Ethics and Triathlon Initiation Program. ・Project development, annual activity planning and management of partnerships with clubs, gyms and public entities. ・Dissemination and promotion of the sport at national level with municipal councils. ・Organization of sporting events, highlighting the experience of being responsible for the Branding and Advertising, Protocol, Venue Management and Volunteer Coordination. ・Coordinator of the Sports for All project: Paratriathlon, Sports Ethics and Triathlon Initiation Program. ・Project development, annual activity planning and management of partnerships with clubs, gyms and public entities. ・Dissemination and promotion of the sport at national level with municipal councils. ・Organization of sporting events, highlighting the experience of being responsible for the Branding and Advertising, Protocol, Venue Management and Volunteer Coordination.
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Education
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2022 - 2024
IADE - Creative University
Master's degree, Marketing and Innovation -
2018 - 2019
INDEG-ISCTE Executive Education
Executive Master, Marketing Management -
2016 -
Escuela Universitaria Real Madrid Universidad Europea
Erasmus -
2014 - 2017
Universidade Europeia
Bachelor's degree, Sports management
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