Kelsey O'Donnell

Paid Social Executive at Tag Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Glasgow, Scotland, United Kingdom, UK

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5.0

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Rachel McCallion

Kelsey hit the ground running from day one in her role as Digital Marketing Assistant at After Digital and immediately made the role her own, quickly forming great working relationships with other departments in the business. From day one, she impressed with her tenacity, organisation and ability to write concise and engaging copy for web and social. Kelsey quickly took to the process for creating and scheduling organic content for AD's socials and took it upon herself to brainstorm and write SEO-optimized content that would boost After Digital's website. As the Digital Marketing Assistant, Kelsey was a bright, enthusiastic and inquisitive member of the Digital Marketing team, always keen to learn more about the discipline. After a short time with the company, Kelsey moved from working solely on After Digital's organic social content to working on paid strategy for the business on LinkedIn. She came up with a paid social strategy based on business goals and took responsibility for outreach on this platform as well as ad setup and integration implementations. More recently, Kelsey has taken on client projects where she has strategised paid social activity across a number of platforms including LinkedIn, Facebook & Instagram, Pinterest and TikTok. I'm not overstating it when I say that Kelsey has been an absolute joy to work alongside and I am absolutely positive that she will brighten and strengthen any team she joins.

Eilidh Gordon

When Kelsey joined the After Digital team, I had the absolute pleasure to mentor, and work very closely with her. From the get-go, Kelsey has taken all points of improvement onboard, and all with a positive mindset. She has had such a strong intuition to want to learn as much as possible and takes it completely in her stride. Kelsey has only grown since joining the team. She always has unique, and valuable content ideas. Kelsey is a great asset to the team, and is only continuing to progress quickly into client work, alongside all other content internally; social media, blog writing, content planning and more! I have absolutely no doubt that Kelsey has an outstanding marketing career ahead of her.

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Credentials

  • Hubspot SEO Certification
    HubSpot
    Aug, 2021
    - Nov, 2024
  • Semrush SSM fundamentals award
    Semrush
    Jun, 2021
    - Nov, 2024
  • FutureLearn SSM campaign award
    FutureLearn
    Jan, 2021
    - Nov, 2024
  • Google Fundamentals of Digital Marketing Award
    Google
    Jan, 2020
    - Nov, 2024
  • Google Analytics certificate
    Google
    Jan, 2019
    - Nov, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Paid Social Executive
      • Apr 2023 - Present

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Assistant
      • Oct 2021 - Apr 2023

      📲 Executed paid and organic social media campaigns for all AD social media accounts across multiple channels—increasing channel growth and reach. This involved planning monthly content calendars for the agency which incorporated industry news, client wins and business updates. ✍️ Wrote weekly blogs for the site which incorporated SEO and market research—increasing traffic and online engagement, as well as attracting new clients. 📲 Executed paid and organic social media campaigns for all AD social media accounts across multiple channels—increasing channel growth and reach. This involved planning monthly content calendars for the agency which incorporated industry news, client wins and business updates. ✍️ Wrote weekly blogs for the site which incorporated SEO and market research—increasing traffic and online engagement, as well as attracting new clients.

    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Advisor
      • Oct 2018 - Oct 2021

      🤝 First point of contact and support for customers. 📱 Coordinated the promotion of the Princes Square store through social media to increase footfall. 🏖 Conducted market research to represent the Ted Baker Scottish stores in Ted’s first post-COVID online “staycation” campaign. 🎉 Planned, promoted and hosted promotional events with partners to launch new product lines. 📦 Stock management through operational and IT systems. 🖥 Involved in the recording and storing of admin and financial records. This has helped me to develop the following skills: 👥 Team player who is willing to compromise. 👔 Understanding and predicting luxury customer buying habits. ⏳ Effective time management. Show less

Education

  • University of the West of Scotland
    Bachelor of Arts - BA, Business and Marketing
    2019 - 2021
  • City of Glasgow College
    Marketing HND, Business and Marketing
    2017 - 2019

Community

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