Experience

Bumble and bumble

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Copy/Editorial Director

  • Oct 2021 - Present

  New York, New York, United States Proudly leading Copy for a fearless, innovative brand creating pro-curated, backstage-vetted, and life-tested products that offer real, powerful results.



www.terrytombrown.com

• Freelance Creative, Writer, Editor

  • May 2009 - Sep 2021

  New York, New York Crafted copy to drive growth, equity, and emotional connections to brands such as Lab Series, Mount Gay Rum Distilleries, Perrier, Future Method, and QAAR Rideshare Services. Deliverables included app UX, branding, packaging, taglines, and eLearning programs. Concepted and composed funny, engaging, shareable content for global brands. Wrote a personal essay comparing human and animal relationships for The New York Times Modern Love Writing Contest and was selected from over 1,400… Show more Crafted copy to drive growth, equity, and emotional connections to brands such as Lab Series, Mount Gay Rum Distilleries, Perrier, Future Method, and QAAR Rideshare Services. Deliverables included app UX, branding, packaging, taglines, and eLearning programs. Concepted and composed funny, engaging, shareable content for global brands. Wrote a personal essay comparing human and animal relationships for The New York Times Modern Love Writing Contest and was selected from over 1,400 submissions for publication. Authored a syndicated, monthly relationship column for a popular online publication with over 3M daily users. Show less



Clinique

• Personal Care Product Manufacturing
• 700 & Above Employee

• Director, Global Product Experience

  • Jan 2017 - Oct 2019

  Greater New York City Area Wrote rich, compelling product communications in the Clinique voice, partnering with Marketing, Product Development, Legal and Creative to capture strategic positioning for launches. Ensured new products and retail experiences emerge from the heart of the brand, connecting authentically with clients through the creation of demonstrations, tools, special events, and services. Provided creative direction and project management for designers, agencies, and vendors that create product… Show more Wrote rich, compelling product communications in the Clinique voice, partnering with Marketing, Product Development, Legal and Creative to capture strategic positioning for launches. Ensured new products and retail experiences emerge from the heart of the brand, connecting authentically with clients through the creation of demonstrations, tools, special events, and services. Provided creative direction and project management for designers, agencies, and vendors that create product references, collateral, and engagement tools. Brainstormed and acted in fun and instructive content for Clinique’s social media channels. Led user experience, messaging, and product logic for all skin care and makeup apps. Served as a core member of The Clinique Way Team, an organization dedicated to boosting company culture.

• Manager, Global Copy

  • Feb 2013 - Jan 2017

  New York, New York Led the Creative Ideation Team to develop key concepts for the top launches of the season. Wrote copy for e-commerce, video, print, in-store merchandising, education tools, product names, how-tos, radio, direct mail, online advertising, websites, newsletters, packaging, and presentations. Briefed and oversaw creative from agencies to ensure communications were aligned with tone and claims. Conceptualized and directed innovative retail experiences for product launches… Show more Led the Creative Ideation Team to develop key concepts for the top launches of the season. Wrote copy for e-commerce, video, print, in-store merchandising, education tools, product names, how-tos, radio, direct mail, online advertising, websites, newsletters, packaging, and presentations. Briefed and oversaw creative from agencies to ensure communications were aligned with tone and claims. Conceptualized and directed innovative retail experiences for product launches, special events, makeup trends, holiday and promotional programs that drove growth of hero products. Collaborated with Sales, Product Development, Marketing, Education and PR to discover back-story features and bring them forward in engaging ways from concept through execution. Selected by senior management to lead the cross-brand Millennial Advisory Board that developed disruptive new ways to speak to millennial consumers



American Museum of Natural History

• United States
• Museums, Historical Sites, and Zoos
• 700 & Above Employee

• Assistant to the Director of Living Exhibits, Docent

  • Sep 2008 - Sep 2012

  New York, New York Educated the public on ecology and promoted museum on television. Supervised and trained staff educators on science, animal behavior, and environmental stewardship. Supported all day-to-day operations for the Butterfly Conservatory, Lizards & Snakes, Frogs, and Spiders exhibits. Cared for live, exotic animals and oversaw exhibit’s visual standards.



MAC Cosmetics, Clinique, Aramis

• Business Manager, Consultant, Artist

  • Nov 2000 - Aug 2008

  New York City Metropolitan Area Managed $8.2M retail account in New York and contributed to a $2M increase over two years. Oversaw all operations of $1.03M account in Long Island, New York and generated growth of $175K. Recruited and cultivated talent, serviced clients leveraging skin care and makeup expertise, coordinated events, designed business plans, executed marketing calendars, built service and clientele programs, maintained inventory levels and ensured visual standards of stores.