Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Engagement Director, Safe Haven

  • Jun 2022 - Present



BlaqTech

• Hewlett, NY

• Co-Founder

  • Mar 2016 - Present



The Trade Desk

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Senior Programmatic Trader

  • Jan 2020 - Jun 2022



MediaMath

• United States
• Software Development
• 100 - 200 Employee

• Senior Specialist, Programmatic Strategy & Optimization

  • Aug 2018 - Jan 2020



BuzzFeed

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Branded Distribution Lead

  • Dec 2017 - Aug 2018

  - Increased branded post CTRs by 25% by analyzing historical data to inform social platform and creative strategy. - Main point of contact with Product to redesign and link proprietary platforms to Facebook and YouTube APIs to streamline the process for page post creation, organic publishing, multi-platform scheduling management, and video packaging. - Create & evaluate cross-platform product strategy to exceed client KPIs and tell a compelling, audience-rich story while partnering with… Show more - Increased branded post CTRs by 25% by analyzing historical data to inform social platform and creative strategy. - Main point of contact with Product to redesign and link proprietary platforms to Facebook and YouTube APIs to streamline the process for page post creation, organic publishing, multi-platform scheduling management, and video packaging. - Create & evaluate cross-platform product strategy to exceed client KPIs and tell a compelling, audience-rich story while partnering with sales, client service managers, and clients to increase renewal rates & win rates on BuzzFeed and BuzzFeed Brands (i.e. Tasty, Nifty, As/Is). - Established relationship with social edit teams to bring page insights and best practices to distribution team, bolstering our organic reach by 15% and opening up new pages for testing branded content. - Assist in the creation and implementation of new hire training to all incoming team members. - Aligned with Product to create new O&O monetization tools including native video player, infinite quiz scroll, & pop quizzes

• Branded Distribution Coordinator

  • Sep 2016 - Dec 2017

  - Managed $15M+ in native ad campaigns and paid distribution across O&O properties (website and mobile app) and Social for Brand Dev, Travel, and Food/Bev clients. - Evaluated video vs photo Facebook link ads resulting in 60% lower CPCs and ran like acquisition campaigns to effectively help grow our newer pages including Nifty Outdoors, Sweaty, & Reasons to Smile. - Tested alpha/ beta products on Social to increase ad efficiency, better utilize BuzzFeed 1st party audiences, & provide… Show more - Managed $15M+ in native ad campaigns and paid distribution across O&O properties (website and mobile app) and Social for Brand Dev, Travel, and Food/Bev clients. - Evaluated video vs photo Facebook link ads resulting in 60% lower CPCs and ran like acquisition campaigns to effectively help grow our newer pages including Nifty Outdoors, Sweaty, & Reasons to Smile. - Tested alpha/ beta products on Social to increase ad efficiency, better utilize BuzzFeed 1st party audiences, & provide deeper analysis on campaign success. - Liaison between distribution, social edit, creative, & product management to roll out revamped business strategy.



LiveIntent, Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• Platform Operations Specialist

  • Dec 2014 - Sep 2016

  - Successfully facilitated creation and implementation of conversion, retargeting, Server-to-Server, & Dedicated based campaigns for over 450 advertisers and 750 publishers, reaching 120 million viewers monthly. - Pioneered Camastia-designed video products to help acquire new customer base worth $100k while demonstrating easy and efficient LiveIntent platform self-serve campaign and report creation. - Utilized expertise to strategize campaign optimization by analyzing data and performance… Show more - Successfully facilitated creation and implementation of conversion, retargeting, Server-to-Server, & Dedicated based campaigns for over 450 advertisers and 750 publishers, reaching 120 million viewers monthly. - Pioneered Camastia-designed video products to help acquire new customer base worth $100k while demonstrating easy and efficient LiveIntent platform self-serve campaign and report creation. - Utilized expertise to strategize campaign optimization by analyzing data and performance to guarantee 100% fulfillment and pacing. - Partnered with product team to ideate, test, and execute monetization of Portrait native ad size, generating $150k in incremental revenue - Revitalized ‘Walk-Me’ platform by designing an interactive online guidance on LFM, ranging from complex campaign setups to data reports from platform to troubleshooting discrepancies. - Strong documentation skills benefited over 30 operations and account management staff for ad setup and launching campaigns. - Utilized in-depth acumen to provide technical support for campaign set-up inquiries, pixel troubleshooting, 3rd party tag implementation, and debugging. - Demonstrated expertise of DART, Sizmek, Mediaplex, Mediamind, Flashtalking, Atlas, Pointroll, IAS, and DV tags. - Consistently drove campaign success by trafficking live email ad campaigns on LFM platform, analyzing campaign performance for optimization, specialized targeting, and investigating discrepancies. - Provided key website content analysis instrumental in doubling web traffic to knowledge base in a year while creating significant articles in smarter marketing techniques and emerging stratagies in people-based marketing. - Offered online ad strategy consultation based on client analytics to create and improve processes and systems and focused on maximizing campaign effectiveness. Show less - Successfully facilitated creation and implementation of conversion, retargeting, Server-to-Server, & Dedicated based campaigns for over 450 advertisers and 750 publishers, reaching 120 million viewers monthly. - Pioneered Camastia-designed video products to help acquire new customer base worth $100k while demonstrating easy and efficient LiveIntent platform self-serve campaign and report creation. - Utilized expertise to strategize campaign optimization by analyzing data and performance… Show more - Successfully facilitated creation and implementation of conversion, retargeting, Server-to-Server, & Dedicated based campaigns for over 450 advertisers and 750 publishers, reaching 120 million viewers monthly. - Pioneered Camastia-designed video products to help acquire new customer base worth $100k while demonstrating easy and efficient LiveIntent platform self-serve campaign and report creation. - Utilized expertise to strategize campaign optimization by analyzing data and performance to guarantee 100% fulfillment and pacing. - Partnered with product team to ideate, test, and execute monetization of Portrait native ad size, generating $150k in incremental revenue - Revitalized ‘Walk-Me’ platform by designing an interactive online guidance on LFM, ranging from complex campaign setups to data reports from platform to troubleshooting discrepancies. - Strong documentation skills benefited over 30 operations and account management staff for ad setup and launching campaigns. - Utilized in-depth acumen to provide technical support for campaign set-up inquiries, pixel troubleshooting, 3rd party tag implementation, and debugging. - Demonstrated expertise of DART, Sizmek, Mediaplex, Mediamind, Flashtalking, Atlas, Pointroll, IAS, and DV tags. - Consistently drove campaign success by trafficking live email ad campaigns on LFM platform, analyzing campaign performance for optimization, specialized targeting, and investigating discrepancies. - Provided key website content analysis instrumental in doubling web traffic to knowledge base in a year while creating significant articles in smarter marketing techniques and emerging stratagies in people-based marketing. - Offered online ad strategy consultation based on client analytics to create and improve processes and systems and focused on maximizing campaign effectiveness. Show less



Parent Media Group

• Online Audio and Video Media
• 1 - 100 Employee

• Marketing Coordinator

  • May 2013 - Dec 2014

  - Directly managed SEM, content, social, email, and affiliates campaigns with a focus on ROI, promoted to positions of increasing authority and responsibility due to my overall performance. - Overhauled failing PPC campaigns, successfully driving up quality scores to increase CTR and overall conversions by 26% while lowering cost per click by 54%, and adhering daily budget. - Acknowledged for expertise, advised marketing strategy for monthly $75k budget in paid marketing through Taboola… Show more - Directly managed SEM, content, social, email, and affiliates campaigns with a focus on ROI, promoted to positions of increasing authority and responsibility due to my overall performance. - Overhauled failing PPC campaigns, successfully driving up quality scores to increase CTR and overall conversions by 26% while lowering cost per click by 54%, and adhering daily budget. - Acknowledged for expertise, advised marketing strategy for monthly $75k budget in paid marketing through Taboola, Outbrain, MGID, and Google content campaign management. - Exceptional analytical skills demonstrated through reporting via Google Analytics and analyzed key metrics to scale campaigns and maintain positive ROI. - Implemented A/B testing and increased landing page relevance by 15% to maximize ROI and conversion rates. - Multitasked numerous projects in a deadline-driven environment, including regulating PPC/SEM campaigns, determining bids, researching new keywords/placements, optimizing display and text ads, and improving CTR by 23% through increased landing page relevance and A/B testing. - Developed technical acumen by mastering Adwords and Bing PPC with knowledge of campaign setup, text and display ad creation, quality score enhancement, negative and positive keywords, CTR, and conversion rates to efficiently spend daily budget. - Analyzed market and sales data and developed KPIs – to further measure, analyze and act timely on results to maximize Return on Investment (ROI). - Developed protocols and procedures for utilizing marketing vehicles of emerging technology to integrate them into tools that generated an entire new stream of revenue. Show less - Directly managed SEM, content, social, email, and affiliates campaigns with a focus on ROI, promoted to positions of increasing authority and responsibility due to my overall performance. - Overhauled failing PPC campaigns, successfully driving up quality scores to increase CTR and overall conversions by 26% while lowering cost per click by 54%, and adhering daily budget. - Acknowledged for expertise, advised marketing strategy for monthly $75k budget in paid marketing through Taboola… Show more - Directly managed SEM, content, social, email, and affiliates campaigns with a focus on ROI, promoted to positions of increasing authority and responsibility due to my overall performance. - Overhauled failing PPC campaigns, successfully driving up quality scores to increase CTR and overall conversions by 26% while lowering cost per click by 54%, and adhering daily budget. - Acknowledged for expertise, advised marketing strategy for monthly $75k budget in paid marketing through Taboola, Outbrain, MGID, and Google content campaign management. - Exceptional analytical skills demonstrated through reporting via Google Analytics and analyzed key metrics to scale campaigns and maintain positive ROI. - Implemented A/B testing and increased landing page relevance by 15% to maximize ROI and conversion rates. - Multitasked numerous projects in a deadline-driven environment, including regulating PPC/SEM campaigns, determining bids, researching new keywords/placements, optimizing display and text ads, and improving CTR by 23% through increased landing page relevance and A/B testing. - Developed technical acumen by mastering Adwords and Bing PPC with knowledge of campaign setup, text and display ad creation, quality score enhancement, negative and positive keywords, CTR, and conversion rates to efficiently spend daily budget. - Analyzed market and sales data and developed KPIs – to further measure, analyze and act timely on results to maximize Return on Investment (ROI). - Developed protocols and procedures for utilizing marketing vehicles of emerging technology to integrate them into tools that generated an entire new stream of revenue. Show less



Binghamton University

• Higher Education
• 700 & Above Employee

• Student

  • Aug 2012 - May 2013



American IT Incorporated

• Hewlett, NY

• Intern Website Developer

  • Dec 2011 - Aug 2012

  ● Learned Adobe Dreamweaver for basic level website development ● Developed and strengthened personal relations with our clients and provided excellent customer service ● Assisted in the creation and maintenance of nearly ten websites with a team of four individuals ● Learned basic computer programming and coding languages such as: Java, C++, and HTML ● Mastered Wordpress for online blogging and website development ● Learned Adobe Dreamweaver for basic level website development ● Developed and strengthened personal relations with our clients and provided excellent customer service ● Assisted in the creation and maintenance of nearly ten websites with a team of four individuals ● Learned basic computer programming and coding languages such as: Java, C++, and HTML ● Mastered Wordpress for online blogging and website development