Experience

LG Ad Solutions

• United States
• Advertising Services
• 200 - 300 Employee

• Product Manager

  • Sep 2022 - Present

  Mountain View, California, United States

• Product Manager

  • Jan 2022 - Sep 2022

  Bengaluru, Karnataka, India -Building end-to-end financial reporting products for LG Native and CTV ad campaigns. This includes billing/invoicing, revenue tracking and forecasting, cost and margin analysis, etc. -Building and scaling Ad tech pre-sales and post-campaign reporting products

• Manager, Product Strategy and Business Intelligence

  • Aug 2021 - Jan 2022

  Bengaluru, Karnataka, India -Worked as a sales strategy with the newly built sales team -Understood the requirements and built tools to support the pre-sales efforts -Strategized the post-campaign (LG Native CTV ad campaigns) reporting methodology and made the team for reporting operational flow

• Senior Business and Data Analyst (Team Lead)

  • Aug 2019 - Aug 2021

  Bengaluru, Karnataka, India -Managed the team executing the digital campaigns worth $50M+, people, and technical manager -Mastered in attribution analysis for brands advertising on linear TV -Brought reporting in house by scripting attribution methodology for the digital and linear TV campaign -Productized the internal tools for attribution reports -Managed team generating $10M+ by attribution reporting from brands buying linear TV ads

• Business and Data Analyst

  • Jun 2017 - Aug 2019

  Bengaluru, Karnataka, India -Learned ad tech space ecosystem how inventory and money flow from supply and demand point of view -Mastered on digital ad delivery operations; helped in building ad monitoring tools -Mastered in linear TV ad space and got an excellent understanding of US-based Networks, programs, and types of the ad buys



Tata Steel

• India
• Mining
• 700 & Above Employee

• Research Assistant

  • May 2016 - Jul 2016

  Jamshedpur Area, India Executed MATLAB based project “Modeling the temperature distribution and cooling rate in hot rolled coil” • Implemented a mathematical model to increase rate of cooling inside the hot rolled coil; cooling time decreased by 3% • Programmed in MATLAB to substitute existing methods for determination of temperature distribution in hot rolled coil • Prediction of the model led to decrease the storage time of the rolled steel coils in the storehouses by more than 6%



MOVE10X

• Data Analyst

  • May 2015 - Apr 2016

  Navi Mumbai, Maharashtra Core team member; lead data scientist; oversaw the growth from 1 trip to 100 trips of loading vehicles per day • Led a 10 membered strategic planning team; developed forecasting models for tempo fare and various offers for customers • Developed a unique semi-freelancing model in order to entice drivers for collaboration; drivers payout decreased by 30% • Conducted research for potential markets to calculate revenue and break even time in more than 60 cities across 20… Show more Core team member; lead data scientist; oversaw the growth from 1 trip to 100 trips of loading vehicles per day • Led a 10 membered strategic planning team; developed forecasting models for tempo fare and various offers for customers • Developed a unique semi-freelancing model in order to entice drivers for collaboration; drivers payout decreased by 30% • Conducted research for potential markets to calculate revenue and break even time in more than 60 cities across 20 states • Predicted drivers behavior (70% accuracy) using regression in R by extracting SQL data corresponding to 300k KM distance • Devised a concept Health No. based on 17 parameters to heuristically quantify driver performance & customer happiness Show less



Mood Indigo IIT Bombay

• India
• Entertainment Providers
• 700 & Above Employee

• Coordinator

  • Feb 2014 - Dec 2014

  Mumbai Involved in hosting, inviting and catering the needs of the contingents from over 400 colleges Led a team of 20 organizers and negotiated major deals for various commodities and services



The 50th Inter IIT Sports Meet

• Assistant Manager

  • Sep 2014 - Nov 2014

  IIT Bombay, Mumbai Worked in the team of 31 students; handling a total budget over INR 37 million; planning and organizing 13 sports • Organized opening ceremony attended by 20k+ people; graced by Bharat Ratna Sachin Tendulkar and Mr. Amit Trivedi • Planned & organized 3 tenders for Gala dinner, messing, accounting INR 12 million catering for over 3.5k guests • Monitored distribution process for refreshments in 410 events at 13 venues scheduled over 8 days • Strategized effective utilization of… Show more Worked in the team of 31 students; handling a total budget over INR 37 million; planning and organizing 13 sports • Organized opening ceremony attended by 20k+ people; graced by Bharat Ratna Sachin Tendulkar and Mr. Amit Trivedi • Planned & organized 3 tenders for Gala dinner, messing, accounting INR 12 million catering for over 3.5k guests • Monitored distribution process for refreshments in 410 events at 13 venues scheduled over 8 days • Strategized effective utilization of allotted budget for food and beverages resulted in saving of more than INR 2.2 million Show less