Vice President Marketing

• Jan 2020 - Present

Director of Marketing

• Apr 2018 - Dec 2019

YesStyle is the first online retailer to globally distribute a wide range of beauty, fashion and lifestyle products from Asia through their website YesStyle.com. Every season, YesStyle brings customers the latest trends along with thousands of items from brands across Asia. YesStyle.com now represents the best platform for brands in Asia to connect with customers worldwide.

Director of Marketing and Sales

• Apr 2017 - Mar 2018

Responsible for Sales and Marketing in over 20 countries in APAC, Europe and America. Milkyway is a global e-commerce business for pre-owned and refurbished premium consumer electronics. The entire value chain is managed in-house: sourcing, refurbishment, quality control and online sales to consumers. Responsible for Sales and Marketing in over 20 countries in APAC, Europe and America. Milkyway is a global e-commerce business for pre-owned and refurbished premium consumer electronics. The entire value chain is managed in-house: sourcing, refurbishment, quality control and online sales to consumers.

General Manager

• Jan 2016 - Mar 2017

Wild at Heart is providing effective digital marketing solutions to maximise clients’ online presence via strategic marketing campaigns. It's done with clear result-oriented plans and KPI's to assist clients to capture both local and global markets worldwide. I helped and enabled international clients to make their brands, services and products be seen. Everything Wild at Heart offers is tailor-made for clients’ needs such as conversion rate optimisation, social media strategy, traffic acquisition, eCRM, E-commerce consulting or content marketing. Show less

Head of Sales & Marketing

• Oct 2014 - Oct 2015

Responsible of the European sales & marketing budgets, six countries with eight Online shops. Grown the area by 50% year on year. Europe was the fastest growing region. Improved profitability due to new acquisition strategies combined with a more loyal customer base. In charge of sales and pricing strategy as well as market specific sourcing.- Overachieved high acquisition targets for new customer, using performance and offline marketing channels such as (PPC, eCRM, SEO, Branding, TV, mobile)- Launched major TV campaigns in several countries and became a profitable channel- Increased repeat order ratios by 10% due to loyalty schemes and better service prepositions- Overseeing a team of 20, managing against objective by means of a cooperative management style- Worked with category sales plan to allocate marketing budgets to grow profitability- Working closely with manufactures and wholesalers to improve supply and marketing Show less

Country Manager GER & NL

• Feb 2011 - Sep 2014

Responsible for building the German, Austrian and Dutch business and establishing market share. Over 3 years the Online shops have expanded to become the leading Online retailer for pet health and nutrition in Germany and Netherlands, with a consistent monthly sales growth of 5-10%.Overall responsibilities include:- Managing the P&L for Germany, Austria and Netherlands- Developing and executing the e-commerce strategy- Planning & executing all marketing activities such as (PPC, SEO, Email (eCRM), print & social media)- Increasing website traffic, conversion rate, basket size and repeat order ratio- Product and pricing strategy - Establishing strategic partnerships with relevant stakeholders in the market including manufacturers, wholesalers and governmental agencies- Working with external suppliers to increase efficiency and improve service preposition- Full line management responsibility for team of 8 Show less

Senior Manager Business Development

• Jan 2005 - Jan 2011

- Developing new business opportunities – analysing market segments, identifying opportunities - Lead project manager for market entry in USA - Developing strategies to expand existing businesses in the highly competitive European market - Consulting on restructuring measures in conjunction with outsourcing - Responsible for the DFS corporate investment strategy - Developing new business opportunities – analysing market segments, identifying opportunities - Lead project manager for market entry in USA - Developing strategies to expand existing businesses in the highly competitive European market - Consulting on restructuring measures in conjunction with outsourcing - Responsible for the DFS corporate investment strategy

Investment Manager

• Apr 2002 - Dec 2004

• Syndicating and coordinating investments both as co-and lead investments • Follow-up financing for four corporate investments • Review of business plans, analysing market and company information and financial corporate assessments (due diligence) • Structuring sales processes and supporting the prearrangement of IPOs and trade sales • Conducting investment negotiations and forming contracts • Controlling and reporting of investments • Implementing a risk management system • Syndicating and coordinating investments both as co-and lead investments • Follow-up financing for four corporate investments • Review of business plans, analysing market and company information and financial corporate assessments (due diligence) • Structuring sales processes and supporting the prearrangement of IPOs and trade sales • Conducting investment negotiations and forming contracts • Controlling and reporting of investments • Implementing a risk management system