Sherry He

Cultural researcher & consultant at Cherry Blossoms Intercultural Branding
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong, Hong Kong SAR, HK
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency

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Bio

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Credentials

  • Fundamentals of Digital Marketing
    Google Digital Garage
    Jun, 2022
    - Nov, 2024
  • Content Marketing Foundations
    LinkedIn
    Jan, 2021
    - Nov, 2024

Experience

  • Cherry Blossoms Intercultural Branding
    • Hong Kong
    • Market Research
    • 1 - 100 Employee
    • Cultural researcher & consultant
      • Aug 2022 - Present

  • Citigate Dewe Rogerson
    • United Kingdom
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Senior Account Executive
      • Mar 2021 - Apr 2022

      • Supporting accounts include Pictet, PGIM, Natixis IM, Bloomberg LP, Deutsche Bank Wealth Management, Fidelity, HONMA Golf, and Everbright Group. • Drafting materials such as press releases, briefing documents, executive biographies, Q&A sessions (Chi & Eng) • Cultivating a deep pool of media contacts to mine insights and pitching for exclusive interview opportunities • Strategizing and executing communication & publicity events (media briefing/roundtable/AR&IR announcements), and generated excellent coverages • Leading media reports (activity tracker/media coverage analysis/others) to deliver clients clear and straightforward public relations updates • Supporting new business development, including the preparation of proposals and generating new ideas • Being a proactive, supportive and positive team player who undertakes multiple ad-hoc tasks across accounts in a timely manner Show less

  • Hamilton Advisors Ltd
    • Hong Kong
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Oct 2020 - Feb 2021

      Key clients including Union Bancaire Privée, Daiwa, Grosvenor Asia, Joshua Rotbart & Co., Milken Institution, and CITIC among others

    • Account Executive
      • Aug 2019 - Sep 2020

  • APV
    • Hong Kong
    • Advertising Services
    • 1 - 100 Employee
    • Creative Intern
      • Dec 2018 - Jan 2019

      Produced Meipai mini-videos for sales Digitized and transcripted tapes from APV’s archive footages Conducted business research and located potential clients Produced Meipai mini-videos for sales Digitized and transcripted tapes from APV’s archive footages Conducted business research and located potential clients

  • New York Beacon News
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Digital Media Intern
      • May 2018 - Aug 2018

      Video production & photo editing: edited New York Post mini-documentary among other projects, produced headline news photography on a daily basis. Video production & photo editing: edited New York Post mini-documentary among other projects, produced headline news photography on a daily basis.

  • Anhui Broadcasting Corporation
    • Hefei, Anhui, China
    • Intern Copywriter
      • May 2017 - Aug 2017

      Copywriting for TV/ads scripts Introduced initial ideas and wrote business proposal for TV shows and TV competitions, including Anhui’s first “Dance for Youth” dance competition. Copywriting for TV/ads scripts Introduced initial ideas and wrote business proposal for TV shows and TV competitions, including Anhui’s first “Dance for Youth” dance competition.

  • Nanfang Media Group
    • China
    • Newspaper Publishing
    • 1 - 100 Employee
    • Intern Reporter
      • Mar 2016 - Jun 2016

      City Desk & Feature Stories City Desk & Feature Stories

Education

  • The University of Hong Kong
    Master of Journalism, Journalism
    2018 - 2019
  • Rutgers University
    Bachelor of Arts - BA, Major in Communications
    2016 - 2018
  • South China University of Technology
    Bachelor of Arts - BA, Major in Communications
    2014 - 2016

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