Experience

Orange County Business Journal

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Director of Digital Media

  • May 2022 - Present

  • Developing and driving the content strategy and project management in collaboration with executive leadership for weekly print issues, daily digital content, e-newsletters and social media posts • Enhancing operational efficiency and CMS capabilities in collaboration with various departments and devops personnel• Optimize website headers, content, metadata, URL structure, alt text, and internal linking for improved search engine visibility• Writing and editing content, and creating 'how-to' guides for staff to learn new skills and innovative ways to enhance SEO and content creation• Led a multi-publication task force to redesign the website and merge the heavy load of content to an updated WordPress CMS to increase efficiency and open new avenues for digital sales and marketing • Extracting insights from Google Analytics data to inform content ideation and site programming decisions• Collaborating with reporters, editors, sales, marketing, and designers to shape stories and craft layouts; editing content for print and digital formats; working across departments to elevate quality in content and through enhanced communication Show less

• Web Editor

  • Nov 2020 - Feb 2023



California State University, Long Beach

• United States
• Higher Education
• 700 & Above Employee

• Professor

  • Aug 2020 - Present



California State University, Fullerton

• United States
• Higher Education
• 700 & Above Employee

• Professor

  • Jan 2018 - Present

  Building upon my communications, public relations, and marketing experience, I teach undergraduate courses, including Digital Foundations, Marketing Research, Writing for Broadcast and Film, and Entertainment Public Relations. - Awarded Distinguished Faculty of the Year Award 2020. Building upon my communications, public relations, and marketing experience, I teach undergraduate courses, including Digital Foundations, Marketing Research, Writing for Broadcast and Film, and Entertainment Public Relations. - Awarded Distinguished Faculty of the Year Award 2020.



Inland Empire Magazine

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Editor

  • Oct 2018 - May 2020

  As Assistant Editor, I played a vital role in the success of this 300K-distribution monthly print magazine. My work included content strategy, story assignment, creative direction, and social media management. - Brought a unified, branded voice to the publication's social media content, which more than doubled Facebook and Instagram followers within three months of hire. - Contributed to a 20% increase in publication sales through the creation of original content that includes interviews with notable celebrities and public figures. - Launched a strategic campaign to build awareness of paid advertisers. Show less



Parenting OC Magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor

  • Jan 2018 - Aug 2018

  Together with my team of writing, photography, and publishing professionals, I produced a monthly print publication that served over 300k readers. Communication, collaboration, and innovation were the keys to our success. - Streamlined the publication process and introduced technology solutions to team communication challenges. - Grew online readership by 50% through a strong focus on digital strategy and advertising partnership development. - Expanded attendance at the magazine's annual gala by over 300 through a comprehensive digital advertising campaign. Show less



Southern California News Group

• Newspaper Publishing
• 100 - 200 Employee

• Entertainment Reporter - Orange County Register

  • Jun 2010 - Oct 2017

  My time with the Orange County Register provided me with the opportunity to write a broad range of materials, including live streams, feature articles, breaking news stories, and reviews. This role also included a strong focus on digital media strategy, as I launched and managed the department's first social media accounts. - Generated over 10k following over three years. - Contributed over 500 pieces to publications, including LA Daily, Press-Enterprise, Long Beach Press-Telegram, and Pasadena Star-News. Show less



Plastic Surgery Studios

• United States
• Advertising Services
• 1 - 100 Employee

• Copyeditor

  • Mar 2012 - Mar 2013

  This role enhanced my versatility as I created diverse materials, wrote in different voices, and collaborated with marketing and project teams to develop website content with effective SEO. I worked hand-in-hand with project managers and designers to create an effective product that clearly communicated each client's personal brand and services. - Composed clients’ articles, brochures, and documents, as well as wrote blogs, articles, website content, and press releases - Merged client’s websites for better reader quality, and used keyword strategy and links for stronger SEO - Created and maintained each client’s personal voice and unique approach for promotional, editorial and web site content Show less



IE Weekly Magazine

• Corona, CA

• Social Media Manager

  • Jan 2010 - Mar 2012

  • Creating and maintaining company’s social networking websites • Understanding social media insights and advertising methods • Staying current with social media trends and techniques via web blogs and seminars • Producing and launching online contests to build online traffic and reader involvement • Collaborating with IE Weekly and CULTURE Magazine’s clients to achieve successful marketing • Consistently researching current marketing strategies to promote and enhance IE Weekly and CULTURE Magazine’s client and social fan base • Managing day-to-day SEO/SEM activities to maximize results, drive volume, and hit targets Show less