Chris Scalise

Content Manager at Avidon Marketing Group
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Contact Information
us****@****om
(386) 825-5501
Location
US

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5.0

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Aaron Pathammavong

During my time at Coalition Technologies, Chris was one of the individuals that made my job more enjoyable. He is logical, creative and has a wonderful sense of humor that brought humanity into the office. When working on client projects, I really appreciated Chris' professionalism and attention to detail. One of the hardest things for anyone to accomplish in online marketing is saying a message clearly, and getting people to see that message. Chris' was able to creatively write copy that both illustrates the client's message, and have it be super effective for SEO so that their target audience sees it. It's a rare trait to have in this industry, and Chris is able to accomplish this effortlessly. Without a doubt, I would work with Chris again if the opportunity presented itself.

Rebecca Fairbanks

Chris is a proficient SEO copy strategist. Working alongside of him, he was incredibly skilled at providing SEO strategy on all copy efforts for the clients we shared. Strong and dependable, I could always count on Chris to do great quality work. His attention to detail and knowledge of optimizing copy helped secure great results for our clients.

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Content Manager
      • Aug 2020 - Present

      Oversee content production for all clients on our roster: managing copywriters, planning content calendars, conducting SEO research, interviewing industry experts, writing and optimizing website content. Oversee content production for all clients on our roster: managing copywriters, planning content calendars, conducting SEO research, interviewing industry experts, writing and optimizing website content.

  • N/A
    • Las Vegas, Nevada
    • Freelance SEO Content Writer, Editor & Consultant
      • Jun 2019 - Present

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Lead Content Strategist
      • Oct 2018 - Jun 2019

      • Strategize content-based marketing campaigns for clients across multiple verticals, especially within the e-commerce sphere. Oversaw a content campaign that helped The Art of Charm to increase their traffic by more than 1,000%. • Strategize and manage social media campaigns for large e-commerce clients, helping them to expand their reach and reinforce their branding initiatives. Currently manage social media as part of a marketing campaign that has helped Pompeii3 to increase their revenue by over 170%. • Conduct targeted keyword research and competitor research using the most current, semantic-based SEO strategies. • Strategize and write more than 150 pages of content per month for more than 20 SEO clients, including major industry leaders like Pink Lily, Targus, and Krav Maga Worldwide. • Manage an in-house team of 11 content strategists, editors and assistants, overseeing the publication of more than 1,500 pages for approximately 150 clients. Helped to nearly double the size of the copy team in under one year. • Manage a team of more than 60 freelance writers who submit an average of 1,500 copy pages per month. Personal tasks include fact checking, copy editing, project management, and interfacing with writers.

    • United States
    • Internet Publishing
    • 200 - 300 Employee
    • Editorial Supervisor
      • Mar 2016 - Oct 2018

      • Oversee content production and publication for high-level business clients across a wide range of industries. • Complete final-round edits and reviews for all types of content, accounting for factual accuracy, spelling, grammar, voice, tone, AP style, and SEO compliance. • Conduct and oversee client meetings and kickoff calls, ascertaining client needs and goals and responding productively to feedback. • Produce a monthly newsletter and other marketing materials for the company. • Oversee a team of freelance copywriters and editors, providing direction and feedback and helping to keep them on task. • Conduct ongoing quality-assurance audits for Textbroker copywriters and editors. • Compose original training materials for the company, including instructions and checklists that outline client guidelines and best practices. • Manage detailed progress reports and spreadsheets for large clients, assessing current content volumes and ensuring that the company is remaining on target with competitive goals and deadlines. • Produce original, high-level, search-optimized content geared toward B2B and B2C clients in need of competitive Google rankings and measurable ROI. Original Writing Samples: http://www.top10bestwebsitebuilders.com/how-to-create-a-website/blog/the-complete-guide-to-backlinks http://www.top10bestwebsitebuilders.com/how-to-create-a-website/best-difm-website-builders-compared https://www.mydomaine.com/best-stephen-king-books https://www.textbroker.com/niche-blogs-seo-effectiveness

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • SEO Content Manager
      • Mar 2012 - Mar 2016

      • Strategize content-based SEO campaigns for clients across multiple verticals, especially within the e-commerce sphere. • Conduct targeted keyword research and competitor research using the most current, semantic-based SEO strategies. • Write and publish more than 100 pages of content per month for more than 50 SEO clients, including e-commerce giants like Spinning, NextDayFlyers, and Vitalyte. • Manage a team of more than 20 freelance writers who submit an average of 200 copy pages per month. Personal tasks include fact checking, copy editing, and project management.

    • Technology, Information and Internet
    • 200 - 300 Employee
    • Content Writer
      • Nov 2009 - Mar 2012

      Produce original articles for major online publications like Livestrong.com, The Houston Chronicle, The Daily Puppy, and eHow Home and Garden. More than 2,000 original articles published in all. Produce original articles for major online publications like Livestrong.com, The Houston Chronicle, The Daily Puppy, and eHow Home and Garden. More than 2,000 original articles published in all.

    • United States
    • Book and Periodical Publishing
    • Associate Editor, Staff Writer
      • May 2008 - May 2010

      • Create original, full-length news articles each day to be featured on the homepage as well as in Google News listings. • Maintain relationships with over 300 well-known organizations and public figures including PETA, NRA, the NAACP, and the 2008 presidential campaigns. • Recruit new experts to the site and familiarize them with the format. • Copy-edit expert content and write headlines to accompany articles and arguments. • Maintain all aspects of the content management system, which includes uploading new articles, entering content on behalf of contributing experts, creating and managing expert profiles, updating the homepage, and moderating user comments. • Optimize search engine results by creating custom tags for each topic, determining and implementing strong link building strategies, and managing web traffic. • Perform digital imaging tasks in Photoshop, such as creating profile logos for experts, many of which are designed from scratch.

Education

  • University of California, Riverside
    Bachelor of Arts (B.A.), English
    2004 - 2008

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