I had the pleasure of working closely with Krista during my tenure at Federated Media (Influencer Network) while she was at Story Lab. One of the things we worked on together was a very large and complex program with Cadillac. Krista managed about 125 articles via our influencers/blogger network. Furthermore, she also worked with us on 8 custom videos with full vehicle integration. To say Krista's job in dealing with all the minute details, approvals, and making sure everything was "on brand" is an understatement. From the first time meeting her, I immediately appreciated her professionalism, calmness under pressure, and collaboration. The challenge in working with a major company like General Motors and working with influencers is not only making sure articles are "on brand", but also strategically aligning with the correct audience, and done in a timely manner. Krista managed all of these things and more. She has a solid resume in account management, custom content (video, articles, social media, etc.), strategy, and media. On a final note: In getting to know her as a person, it was truly a pleasure. When you speak with someone just about every day for almost a year, it's always a bonus to work with someone you genuinely like. My co-workers would share my sentiments as well.

During my tenure at The Story Lab, Krista was my partner in crime across a multitude of projects both large and small for Cadillac and Chevy Global. From day one, Krista was instrumental in the process – she is as sharp as a tack, has an undeniable ambition to win, and the hustle and dedication necessary to get the job done…and she does it with fluid swiftness. Krista always ensures that every last detail is captured and communicated across the board. You’ll always be prepared and up to speed at a moments notice when Krista is on your team. Krista stays plugged into what’s happening in the world, industry and pop culture and ensures that she shares that knowledge in order to keep everyone around her relevant. I know that our time together is currently at a halt, but we will combine forces once again in the future. Her talent is very unique and rarely seen in this industry…at least from my perspective. Personally, I believe Krista’s background as a triathlete is what has strengthened those traits of dedication, will and tenacity. She’s made magic happen on the course many times, but she makes magic happen in the office every single day.

I had the pleasure of working closely with Krista during my tenure at Federated Media (Influencer Network) while she was at Story Lab. One of the things we worked on together was a very large and complex program with Cadillac. Krista managed about 125 articles via our influencers/blogger network. Furthermore, she also worked with us on 8 custom videos with full vehicle integration. To say Krista's job in dealing with all the minute details, approvals, and making sure everything was "on brand" is an understatement. From the first time meeting her, I immediately appreciated her professionalism, calmness under pressure, and collaboration. The challenge in working with a major company like General Motors and working with influencers is not only making sure articles are "on brand", but also strategically aligning with the correct audience, and done in a timely manner. Krista managed all of these things and more. She has a solid resume in account management, custom content (video, articles, social media, etc.), strategy, and media. On a final note: In getting to know her as a person, it was truly a pleasure. When you speak with someone just about every day for almost a year, it's always a bonus to work with someone you genuinely like. My co-workers would share my sentiments as well.

During my tenure at The Story Lab, Krista was my partner in crime across a multitude of projects both large and small for Cadillac and Chevy Global. From day one, Krista was instrumental in the process – she is as sharp as a tack, has an undeniable ambition to win, and the hustle and dedication necessary to get the job done…and she does it with fluid swiftness. Krista always ensures that every last detail is captured and communicated across the board. You’ll always be prepared and up to speed at a moments notice when Krista is on your team. Krista stays plugged into what’s happening in the world, industry and pop culture and ensures that she shares that knowledge in order to keep everyone around her relevant. I know that our time together is currently at a halt, but we will combine forces once again in the future. Her talent is very unique and rarely seen in this industry…at least from my perspective. Personally, I believe Krista’s background as a triathlete is what has strengthened those traits of dedication, will and tenacity. She’s made magic happen on the course many times, but she makes magic happen in the office every single day.

I had the pleasure of working closely with Krista during my tenure at Federated Media (Influencer Network) while she was at Story Lab. One of the things we worked on together was a very large and complex program with Cadillac. Krista managed about 125 articles via our influencers/blogger network. Furthermore, she also worked with us on 8 custom videos with full vehicle integration. To say Krista's job in dealing with all the minute details, approvals, and making sure everything was "on brand" is an understatement. From the first time meeting her, I immediately appreciated her professionalism, calmness under pressure, and collaboration. The challenge in working with a major company like General Motors and working with influencers is not only making sure articles are "on brand", but also strategically aligning with the correct audience, and done in a timely manner. Krista managed all of these things and more. She has a solid resume in account management, custom content (video, articles, social media, etc.), strategy, and media. On a final note: In getting to know her as a person, it was truly a pleasure. When you speak with someone just about every day for almost a year, it's always a bonus to work with someone you genuinely like. My co-workers would share my sentiments as well.

During my tenure at The Story Lab, Krista was my partner in crime across a multitude of projects both large and small for Cadillac and Chevy Global. From day one, Krista was instrumental in the process – she is as sharp as a tack, has an undeniable ambition to win, and the hustle and dedication necessary to get the job done…and she does it with fluid swiftness. Krista always ensures that every last detail is captured and communicated across the board. You’ll always be prepared and up to speed at a moments notice when Krista is on your team. Krista stays plugged into what’s happening in the world, industry and pop culture and ensures that she shares that knowledge in order to keep everyone around her relevant. I know that our time together is currently at a halt, but we will combine forces once again in the future. Her talent is very unique and rarely seen in this industry…at least from my perspective. Personally, I believe Krista’s background as a triathlete is what has strengthened those traits of dedication, will and tenacity. She’s made magic happen on the course many times, but she makes magic happen in the office every single day.