Experience

Funding Societies | Modalku Group

• Singapore
• Financial Services
• 200 - 300 Employee

• Senior Manager, Communications & Content

  • Jan 2023 - Present

• Regional Communications Manager

  • Jan 2022 - Dec 2022



Funding Societies Malaysia

• Malaysia
• Financial Services
• 1 - 100 Employee

• Public Relations Manager

  • Jan 2021 - Dec 2021

• Assistant Public Relations Manager

  • Jun 2019 - Dec 2020



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• Associate PR Consultant

  • Jun 2016 - May 2019

  As an Associate Consultant, I led my team in handling a gamut of PR-related initiatives for multi-industry clients including but not limited to corporate finance, technology, infrastructure, healthcare and lifestyle retail. These initiatives included the planning, strategizing, coordinating and execution of integrated (PR + Digital) communications campaigns across multi-earned media and paid channels, as well as strategic stakeholder management. Particularly, I was instrumental in the crafting of overarching corporate messaging or brand narratives, which helped my clients in building a stronger brand awareness that resonates with their audiences. I have had the privilege to work and build strong rapport with both Top Tier local and regional media and global newswires: New Straits Times, BERNAMA, Bloomberg, Asian Wall Street Journal, The Business Times, The Jakarta Globe, and The Nation. My professional experience also involved crisis communication, having been a key member of the Agency’s crisis communications response team, and having participated in crisis simulation trainings for multiple sectors of industries. Key clients and projects led or managed: 1. Honeywell’s Kuala Lumpur ASEAN HQ launch (2016) 2. Accenture Industry 4.0 thought leader profiling (2016) 3. Merdeka Award research and profiling (2016-17) 4. Merdeka 118 Tower integrated PR initiatives (2018-19) 5. First Hyatt House media launch in Malaysia (2019) 6. Columbia Asia thought leader profiling (2018-19) 7. Rolex regional campaign alignment (2018-19) Show less