Experience

ZENDA, LLC

• United States
• Design
• 1 - 100 Employee

• Junior Designer

  • Oct 2022 - Present

• Design Researcher

  • Jun 2022 - Sep 2022



Vermeer Corporation

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Sponsored Project as Student

  • Jan 2020 - May 2020

  Generated informed strategies for "improving the impact and visibility of Vermeer agricultural products and services at equipment dealerships that carry competing brands." The in-depth research we conducted includes competitor analysis from various dealership visits, analogous product research during retail visits, packaging and branding research, and multiple interviews with users of Vermeer's products. Our thematic analysis led to opportunity themes, and the generation of diverse sets of concepts for each theme. Refined solutions were presented back to Vermeer. Show less



United Sports Brands

• United States
• Sporting Goods
• 1 - 100 Employee

• Sponsored Project as Student

  • Aug 2019 - Dec 2019

  Fall 2019 Sponsored Studio: Collecting data through popular media and market analysis research to identify opportunity gaps and to drive design decisions. Developing and refining concepts through ideation and prototyping. Routinely presenting our progress to United Sports Brands to receive feedback. Fall 2019 Sponsored Studio: Collecting data through popular media and market analysis research to identify opportunity gaps and to drive design decisions. Developing and refining concepts through ideation and prototyping. Routinely presenting our progress to United Sports Brands to receive feedback.



Erasmus MC-Sophia Children’s Hospital

• Delft, Netherlands

• Student Project: Co-Design with Children

  • Apr 2019 - Jul 2019

  Prepared and conducted co-design and context-mapping sessions with children (ages 6-8) to gain insights and produce design implementations for the improvement of a child brain lab at the 'Generation R' research facility located in Rotterdam, Netherlands. Prepared and conducted co-design and context-mapping sessions with children (ages 6-8) to gain insights and produce design implementations for the improvement of a child brain lab at the 'Generation R' research facility located in Rotterdam, Netherlands.



Tennant Company

• United States
• Machinery Manufacturing
• 700 & Above Employee

• Sponsored Project as Student

  • Oct 2018 - Dec 2018

  Collected data through conducting interviews and observational research to identify opportunity gaps and drive design decisions. Analyzed data, developed and refined concepts, and presented our process to Tennant's design team. Collected data through conducting interviews and observational research to identify opportunity gaps and drive design decisions. Analyzed data, developed and refined concepts, and presented our process to Tennant's design team.



Iowa State University

• United States
• Higher Education
• 700 & Above Employee

• Peer Mentor for Design Students

  • Aug 2018 - Dec 2018

  Appointed to facilitate first-year design students on program selection, provide constructive feedback on first-year projects, and encourage involvement in design opportunities. Appointed to facilitate first-year design students on program selection, provide constructive feedback on first-year projects, and encourage involvement in design opportunities.



City of Dubuque, Iowa

• United States
• Government Administration
• 100 - 200 Employee

• Lifeguard

  • May 2013 - Aug 2018

  Exercised preventative action to ensure the safety of patrons in and around the pool. Enforced rules and adapted to changing environments. Instructed children of all ages of swimming techniques and pool safety. Exercised preventative action to ensure the safety of patrons in and around the pool. Enforced rules and adapted to changing environments. Instructed children of all ages of swimming techniques and pool safety.