Experience

First and First Consulting

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Strategy Analyst

  • Sep 2022 - Present

• Strategy & Analytics Intern

  • May 2022 - Sep 2022

  • Leverage data from 8 data gathering platforms and 4 social media platforms to devise 2 main metrics of social listening analysis on which to base insights: Audience % and Index• Conceptualize key insights across 6 audience segments for a client in the form of 4+ types of periodic + ad hoc reports• Conduct monthly audits of a client's Instagram & Twitter social media accounts across 3 major cities• Develop social panels for client's new branch’s 6 audience segments based on provided data & external research



Wellesley College History Department

• Administrative Assistant

  • Sep 2022 - Present

  • Facilitate the smooth operations of the department for the 12 professors and implement supplementary programming to support students of the department• Design the Spring 2023 Course Catalog as well as other event promotional graphics on Canva, such as the Spring 2023 Open House and the Build a Terrarium event (connect prospective history majors with current history majors)• Complete ad hoc requests from professors: scanning documents, hanging promotional materials, checking the mail • Facilitate the smooth operations of the department for the 12 professors and implement supplementary programming to support students of the department• Design the Spring 2023 Course Catalog as well as other event promotional graphics on Canva, such as the Spring 2023 Open House and the Build a Terrarium event (connect prospective history majors with current history majors)• Complete ad hoc requests from professors: scanning documents, hanging promotional materials, checking the mail



Tilli

• United States
• E-Learning Providers
• 1 - 100 Employee

• Digital Marketing Consultant

  • Jul 2022 - Present

  • Conceive and create 1-2 weekly social media posts for multi-platform distribution, such as Data Digests, SEL Spotlights, and more• Launch monthly/bi-monthly newsletters that reach 150+ subscribers and grow this following• Connect and ground Tilli's brand identity with fresh content angles and expansive ideas

• Marketing and Learning Experience Design Intern

  • Jan 2022 - Jul 2022

  • Analyzed feelings/emotions taxonomy to create user testing learning tools for the launch of “Till for Classrooms” to be implemented by 3 schools in Sri Lanka for 700+ kids in February 2022• Conceptualized and designed a feelings card deck on Canva targeted towards 2 user groups: teachers and students • Developed content for and ideology behind Modules 3 and 4 of “Tilli for Classrooms” concerning teaching kids’ understanding of emotions, self-appreciation, and self-love• Produced Tilli’s first newsletter (a New Year newsletter) using MailChimp’s email marketing• Conducted a website audit and executed recommendations in WiX as part of their “website revamp”



Simply Smart Tutoring

• Tutor

  • Mar 2020 - Present

  • Conduct 2-hour virtual tutoring sessions over Zoom and Google Meet 3-6 times a week• Prepare students for SAT and AP exams through instruction of course material and practice exams• Raise student scores by 100-320 points • Conduct 2-hour virtual tutoring sessions over Zoom and Google Meet 3-6 times a week• Prepare students for SAT and AP exams through instruction of course material and practice exams• Raise student scores by 100-320 points



MiQ

• United States
• Advertising Services
• 700 & Above Employee

• Programmatic Advertising Lab Participant

  • Oct 2022 - Nov 2022

  • Learned about the field of programmatic advertising in relation to MiQ’s role in the industry over 6 weeks of workshops in a selectively chosen cohort of 20 participants• Met MiQ associates and executives who presented on the three roles in MiQ: Sales, Trading, and Account Managing• Gained exposure to the fundamentals of the implementation of ad campaigns and the metrics necessary to measure the success of a campaign from the pre-campaign kick-off call to the post-campaign insight development



180 Degrees Consulting Wellesley

• United States
• Non-profit Organizations

• Consultant / Vice President

  • Sep 2021 - Jul 2022

  • Collaborated with 3 peer consultants to present 2 actionable deliverables with 3 core recommendations to a client• Conducted market research, created 2 competitive analysis matrices, and developed ideal target market segmentation (3 segments)• Developed a “brand kit” tailored towards community-building and network growth including new audience-specific messaging and communication channels with plans for each segment, a list of 50+ institutions/contacts recommended for future outreach, and conceptions for sample social media posts + event frameworks• Devised 5 core materials to organize the team, such as work plans, timeline, and collective research documents



The Borgen Project

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Nonprofit Leadership Intern

  • Jun 2021 - Sep 2021

  • Advocated for global poverty reduction by calling/emailing Congress and mobilizing others by creating swarms• Created my own branding campaign through social media to educate people about global poverty• Fundraised $500 for the cause using only virtual methods and pitched to the media/influencers• Hosted a focus group along with an informational survey and analyzed findings/recommendations in a written report• Conducted research on global poverty legislation to include in promotional social media materials



Yotme

• United States
• Software Development
• 1 - 100 Employee

• Marketing and Business Development Intern

  • Jun 2021 - Aug 2021

  • Researched and analyzed the event software industry to construct new comprehensive target market segmentation• Developed new audience-specific messaging and communication plans for each target segment• Created a comparative market segmentation + competitor matrix and filtered leads on LinkedIn Sales Navigator• Assisted with platform re-design and implementation of new marketing website messaging• Collaborated on a final presentation given to a panel of Yotme executives with findings and recommendations



The Art School at Old Church

• United States
• Retail Art Supplies
• 1 - 100 Employee

• Teaching Aide

  • Aug 2016 - Dec 2019

  • Supervised students throughout the day during a two-week long annual BLAST! art summer camp• Assisted with class demonstrations and helped students during a “Creative Clay” class• Contributed to fuel a supportive, engaging atmosphere • Supervised students throughout the day during a two-week long annual BLAST! art summer camp• Assisted with class demonstrations and helped students during a “Creative Clay” class• Contributed to fuel a supportive, engaging atmosphere



Envision by WorldStrides

• United States
• Education Administration Programs
• 1 - 100 Employee

• NYLF: Business Innovation — 7 Days to Startup

  • Jul 2018 - Jul 2018

  • Learned the basics of how to launch a startup and to sell a pitch in this 7-day program on Yale University’s campus• Created an original pitch deck and engaged in thorough research of the industry and the ideal customer persona• Crowdsourced the pitch to strangers in the New Haven area and presented the pitch to a panel of peers • Learned the basics of how to launch a startup and to sell a pitch in this 7-day program on Yale University’s campus• Created an original pitch deck and engaged in thorough research of the industry and the ideal customer persona• Crowdsourced the pitch to strangers in the New Haven area and presented the pitch to a panel of peers