Experience

Saatchi & Saatchi Wellness

• United States
• Advertising Services
• 200 - 300 Employee

• EVP, Director of Digital Solutions

  • Jan 2022 - Present



TaurusHead

• Advertising Services

• CEO

  • Jan 2016 - Present



MRM

• United States
• Advertising Services
• 700 & Above Employee

• SVP, Director of Technology

  • May 2018 - Dec 2020



Lionbridge

• United States
• Translation and Localization
• 700 & Above Employee

• Vice President, Global Head of Marketing Technology

  • Jan 2014 - Dec 2015

  * As Chief Marketing Technologist, drive the design, evolution and delivery of omni-channel digital marketing strategy for the organization resulting in growth to a $75 million capability. * Spearheaded digital production and delivery of global digital content to achieve superior ROI for Fortune 500 clients. * Build a global right shoring model for Web production and publishing with a team across US, Costa Rica, Dublin, India, China, and Warsaw. * Introduced the concept of decoupling the production and publishing from creative and re-coupling adaptation, enhancement and measurement of global digital campaigns through language and technology. * Lead technology integration of content & marketing automation and language adaptation technologies reducing turnaround times by 35% and costs by 30%. * Created a cohesive capability of Search Analytics, Social listening and engagement, BI/Analytics and web production to closely align the intersection of Global Marketing and Technology to successfully deliver global customer engagement for clients.



Digitas North America

• United States
• Advertising Services
• 700 & Above Employee

• Vice President, Technology

  • Jan 2006 - Dec 2013

  * Successfully spearheaded the effort to secure the majority of work for large pharmaceutical client contributing to the delivery of $2.1 million of revenue, which lead to increased budget forecast for the company. * Developed best practices for successful technology solutions processes for the strategy development, architectural design, and implementation of technology solutions through well defined Agile and RUP Methodologies for projects of as much as $6 million. * Actively contributed to training and providing technical aspects of Fatwire and other CMS such as Liferay, OpenCMS to Directors, VPs, and PMs which helped in providing accurate project plans * Spearheaded multiple RFP processes leading to successful signing of SOWs by the clients. * Produced high quality presentations and pitches which played a key role in gaining successful business contracts of approximately $8 million. * Managed external and internal relationships with key strategic partners and capabilities



eFoundry

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Consulting Manager

  • May 2003 - Nov 2005

  * Spearheaded more than 10 web applications projects using Content Management Systems based on J2EE architecture. * Hands on experience with J2EE architecture in upgrade, deployment, design and development. Application development also involved working on Oracle databases, Weblogicm, iPlanet and SQL and PL/SQL packages * Authored a white paper on Content Management Solution for Biotech and Life Sciences Industry and successfully used it as a marketing tool increasing client base in Life Sciences market. * Successfully implemented content management web applications for Financial Institutions and Life Sciences Organizations. * Experience internal projects involving EJBs, entitiy, session and message driven beans. * Designed and Developed a java command line install of Content Server 5.0. * Project Management responsibilities at eFoundry Corp. involve resource planning and documentation including design, architecture, user guide and test documents



Exodus Communications

• IT Services and IT Consulting
• 1 - 100 Employee

• Project Lead Consultant

  • Jun 1999 - Feb 2003

  * Leadership role at Exodus involved project management, making policy decisions regarding what types of technology to implement as well as how to meet the clients’ needs within time and monetary budget. * Liaised with executives and middle management of client companies to determine needs and provide guidance for full life cycle of application development, including scope, design, testing, enhancements, and implementations. * Increased departmental efficiency by almost 200% through initiation and successful implementation of automated ticket report system. * Hands on experience in design, development and implementation of applications for clients utilizing, HTML, JavaScript, VBScript, ASP, Servlets and JSP, Open Market Content Management Servers, App Servers running Oracle, Access and SQL Server in Unix and Microsoft environments. * Mentored internal Exodus cross-functional teams providing guidance and training in Content and knowledge management.



Oracle

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Consultant

  • 1998 - 1999

  * Architected, managed and developed customized Oracle applications coordinating between functional and technical teams to meet clients’ needs for an inventory management, supply chain and financial system. * Experienced with Oracle Developer Forms and Reports, Oracle System Administrator, and conversion and interface design and build methods. Experienced with Manufacturing and Financial Modules including Bill of Materials, Accounts Receivable and Order Entry/Shipping Applications. * Built and implemented Bill of Materials and On-Hand Inventory balances conversions using Oracle Standard API’s. Built and implemented Reports using Oracle Developer and Reports 2.5. Implemented conversions and interfaces using SQL, PL/SQL and SQL *Plus. * Researched and studied Oracle Applications and tools during intensive seven-week technical training course. * Oracle Clients: Barry Controls, Butcher Company, Unitrode SemiConductors Inc.



Concentra

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Management Intern

  • 1997 - 1998

  * Designed, implemented and managed the company Inter/Intra & Extranets. * Life cycle of the project involved: analysis of existing systems, databases and knowledge banks; needs assessment; network design; linking databases with middleware such as “Netscape Live Wire”, “Microsoft Active Server” and “Oracle Developer 2000”; Reassessment on implementation. * Designed, implemented and managed the company Inter/Intra & Extranets. * Life cycle of the project involved: analysis of existing systems, databases and knowledge banks; needs assessment; network design; linking databases with middleware such as “Netscape Live Wire”, “Microsoft Active Server” and “Oracle Developer 2000”; Reassessment on implementation.



DCM International Ltd.

• Marketing and System Manager

  • 1992 - 1996

  * Initiated the setup of three overseas ventures in Russia for the Indian Conglomerate DCM International Limited. Setup involved company incorporation, organization of banking procedures, international trade permits, staff organization and team building. * Spearheaded international trading ventures along with initiation of Indo-Russian joint ventures from zero resource position to a multi-million dollar enterprise. * Managed expert systems for optimization of automotive production plan involving throughput times and supply-chain metrics using Simplex algorithm. * Conducted project feasibility analysis including market analysis, strategy analysis and product branding analysis. * Designed and implemented strategic models for each project. Life cycle included needs assessment, systems syntheses, implementation, control and management.