Alicia Marshia
Manager, Walmart Strategic Growth at Teikametrics- Claim this Profile
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Bio
Experience
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Teikametrics
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Manager, Walmart Strategic Growth
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Oct 2022 - Present
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Sales Manager
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Oct 2021 - Oct 2022
Boston, Massachusetts, United States
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Senior Account Executive
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Feb 2020 - Oct 2021
Greater Boston Area
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Criteo
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France
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Advertising Services
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700 & Above Employee
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Team Lead, Mid-Market Sales
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Jan 2019 - Feb 2020
Greater Boston Area
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Senior Account Executive, Mid-Market US
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Oct 2018 - Dec 2018
Greater Boston Area
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Senior Account Strategist, Mid-Market Sales
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Mar 2017 - Sep 2018
Boston, Massachusetts
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Account Strategist, Mid-Market Sales
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Sep 2015 - Feb 2017
Greater Boston Area
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Manager, Business Development
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Jun 2015 - Sep 2015
Responsible for managing and growing direct publisher relationships. Execute profitable, site-specific insertion orders to supplement campaign delivery with many strategic publishers including site direct, major premium networks and DSPs/ad exchanges. Collaborate with the Senior Director, Publisher Development to streamline communication all new partnerships to Account Executives and Ad Operations.
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Client Development Manager
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Feb 2014 - Jun 2015
Manage a team of Client Development Associates and act as a point of contact for Account Executives in the event escalation is needed. Responsible for interviewing and training new Client Development Associates in applicable software systems, campaign management strategies and fostering relationships with clients and Account Executives. Conduct all performance reviews and handle employee relations. Lead the weekly Campaign Management meetings with team to monitor the performance across… Show more Manage a team of Client Development Associates and act as a point of contact for Account Executives in the event escalation is needed. Responsible for interviewing and training new Client Development Associates in applicable software systems, campaign management strategies and fostering relationships with clients and Account Executives. Conduct all performance reviews and handle employee relations. Lead the weekly Campaign Management meetings with team to monitor the performance across all campaigns. Monitor the progress of campaigns that are in queue to go live to ensure a smooth and timely launch. Collaborate with the Senior Manager, Advertising Operations and Director of Business Intelligence in driving best business practices.
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Analysis/Trafficking Specialist
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Jun 2012 - Feb 2014
Burlington, Ma Modify third party vendor tags such as DART and MediaMind within our AdConductor platform. Maintain relationships between Account Executives and various New York and MidWest based clients in order to ensure campaigns launch on schedule. Knowledgeable on the proper implementation of various third party platforms in order to troubleshoot reporting discrepancies. Responsible for the analysis of campaign data in order to compile comprehensive wrap up reports mid-campaign and at the… Show more Modify third party vendor tags such as DART and MediaMind within our AdConductor platform. Maintain relationships between Account Executives and various New York and MidWest based clients in order to ensure campaigns launch on schedule. Knowledgeable on the proper implementation of various third party platforms in order to troubleshoot reporting discrepancies. Responsible for the analysis of campaign data in order to compile comprehensive wrap up reports mid-campaign and at the conclusion of campaigns. Promoted to Senior Analysis/Trafficking Specialist in April 2013 which encompassed the above responsibilities with the addition of training new associates in all Burst software and processes.
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Follett Higher Education
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United States
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Retail
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700 & Above Employee
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Store Manager I
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Aug 2011 - Jun 2012
Daniel Webster College - Nashua, NH Meet with key campus contacts regularly in order to preserve and foster a relationship, promoting Follett Higher Education Group as an industry leader. Oversee and provide insight to store's financial success by anazlying various accounting controls i.e. cash handling, review of financial statements and yearly budget. Responsible for store staffing according to business needs. Analyze enrollment figures, past history and current adoptions to determine the number of texts to order for… Show more Meet with key campus contacts regularly in order to preserve and foster a relationship, promoting Follett Higher Education Group as an industry leader. Oversee and provide insight to store's financial success by anazlying various accounting controls i.e. cash handling, review of financial statements and yearly budget. Responsible for store staffing according to business needs. Analyze enrollment figures, past history and current adoptions to determine the number of texts to order for upcoming semesters. Responsible for the timely disposition of old textbook inventory levels in order to maintain the company's controllable investment.
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Store Management Trainee
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May 2011 - Aug 2011
Fitchburg State University - Fitchburg, MA Responsible for the timely and independent completion of all training modules according to the training series. Provide training store with managerial support while simultaneously gaining knowledge in all aspects of store operations. Assiting store management with hiring, scheduling, training and staffing the store for major rush and buyback periods. Maintain store layout, update signage and provide insight to merchandising displays for both peak periods and store-specific… Show more Responsible for the timely and independent completion of all training modules according to the training series. Provide training store with managerial support while simultaneously gaining knowledge in all aspects of store operations. Assiting store management with hiring, scheduling, training and staffing the store for major rush and buyback periods. Maintain store layout, update signage and provide insight to merchandising displays for both peak periods and store-specific events. Responsible for the conversion, training and implementation of an automated markup and markdown process.
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Associate
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Jan 2008 - May 2011
Saint Joseph's College of Maine - Standish, ME Daily interactions with students and faculty answering questions on inventory and resolving a variety of complaints. Both individually and in a team, monitor inventory and maintain stock levels in the store and stockroom.
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Saint Joseph's College
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United States
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Higher Education
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200 - 300 Employee
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Marketing Intern
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Jun 2010 - May 2011
Responsible for checking Google Alerts, local newspapers, and news channels for breaking news about the College. Interviewing people and editing articles for the Saint Joseph’s College Magazine. Designing, deploying, and analyzing a Magazine Readership Survey to a random sample of the target audience for the Spring Issue.
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Associate
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Jun 2010 - Jul 2010
Experienced in making customer sales with 2 or more items. Daily interactions with numerous customers including assisting them with finding items and handling complaints or requests.
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Blue Goose, Inc
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United States
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Insurance
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1 - 100 Employee
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Intern
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May 2010 - Jun 2010
Independently created a new referral process, which I presented to the sales team. Updated organization’s blog, Facebook, and Twitter daily with relevant information and news. Created an official PowerPoint template using company’s logo and colors.
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Cultivating Community
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Non-profit Organizations
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1 - 100 Employee
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Intern
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Jan 2010 - Apr 2010
Consulting on a team of four to create a strategic business plan for the non-profit organization. Benchmark with best-in-class non-profit organizations via visits to the Food Project of Boston and with Maine farms and farmer's markets.
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Cashier/Technician
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Aug 2005 - Mar 2010
Daily interactions with numerous customers fulfilling prescriptions, answering medically related questions, and resolving pharmacy related complaints. Personally implemented a McKesson automated inventory ordering system in less than two weeks. Coordinated the submission of customer pharmacy claims communicating with physicians, insurance companies, and patients.
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Education
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St. Joseph's College (ME)
Bachelor of Science, Business Administration; Marketing