Experience

OlikaOne Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head Of Strategy US & CTO

  • Dec 2021 - Present

• Chief Technology Officer

  • Nov 2020 - Dec 2021



VTX-PRZ Digital Agency

• Région de New York City, États-Unis

• Digital Project Manager

  • Jul 2019 - Present

  Assist clients during their Digital Transition and help them with Growth Driven strategies. My Client Porfolio include : Music Label, Restaurants, Fashion, Automotive Industry Franchise, Aerospace Industry, Retail Architect Agency, Local Businesses • Search and Analyze Client Markets • Conduct User Research based on available data • Creating Buyer personas • Re-Branding & Visual identity • Develop Growth Driven Website Strategy • Build an Online Presence • Optimize Paid search and Paid social platforms. • Hire and manage freelancers during the project Show less



Mount Media Online Limited

• United Kingdom
• Media Production

• Account Manager

  • Mar 2019 - Jul 2019

  As Account Manager for Mount Media Online, my role was to create and developp Google and Bing AdsAccounts for iGaming Companies (Online Casinos and Sports Betting Websites). This role involvedmanaging large Advertising budgets and optimize the spends to achieve up to +300% ROI Targets.• Plan, implement and optimize campaigns• Market and Competitive Research• Data Based Landing Pages Optimization• Implement Tracking Systems (CAKE, Voluum, Google Analytics, Google Tag manager)• A/B testing Hypothesis• Organize Weekly Meetings with Stakeholders to present results and propose new strategies• Create Automated Reports using DataStudio and Clients API or Google Sheets• Monitor, track and analyse activity and performance on a daily basis• Develop strategies & Manage Budgets for development of Paid Search• Identify Problems and provide solutions• Train Junior Paid Search Executive Show less

• Senior PPC Executive

  • Jan 2019 - Mar 2019

• PPC Executive

  • Jan 2018 - Jan 2019



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• Southern Europe - PPC Specialist

  • Sep 2016 - Dec 2017

  Responsible for campaigns strategy for Paid Search across Le Boat, Sunsail and The Moorings and across all paid search platforms across French, Dutch, Spanish, Italian and Portuguese speaking markets. • Analyze campaign performance daily and optimise strategy accordingly • Improve Ad Copy using collected Datas • Identify and Expend converting Keywords • Identify and Test Audience targeting • Monitor Click Fraud and report to Account Managers at Search Engines • Creation of scripts to facilitate the workflow with Marketing managers • A/B testing & analysis • Track all spend and performance, and take corrective actions where required • Weekly, monthly and ad hoc reporting • Present Data to stakeholders using DataStudio and Tableau • Make data-driven recommendations Show less



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Social Media Manager / Marketing Coordinator

  • Jan 2015 - May 2016

  Manage and grow the company’s presence through Facebook (385K fans +27%) , Twitter (41K fans +35%), YouTube, Instagram, Vine, Periscope and other strategically relevant SM platforms • Analyze Discovery Channel & Discovery Science performance in the French market • Support the adsales, aliates, marketing and digital teams • Help to define new content strategies • Report and analyze the competition's strategy • Present competitor analysis review on a monthly basis • Support Research Manager for Social Media and Online Metrics • Analyze the digital performance of Discovery Channel and Discovery Science in France (Google Analytics, Facebook insights) • Design specific content based on audience expectation for each franchise. • Create posts and exclusive content to increase social media engagement (annual engagement rate 20%) • Execution of SM campaigns and/or activations on our SM platforms (paid and organic) • Responsible for responding to all requests for affiliates, adsales (On-Air promo, clips, pictures, synopsis…) • Achieve high levels of engagement in our communities and focus on tactics that sustain these beyond program publicity Facebook's Achievements : ■ Discovery Channel France : + Page Reach : + 100% (no budget) + Number of Fans : 190.000 -> 240.000 + People engaged : 18-24 (37%) / 25-34 (24%) + Promote our culture to French audience ■ Discovery Science France : + Daily Page Reach : 30.500 people reached (no budget) + Number of Fans : 90.000 -> 150.000 + People engaged : 18-24 (35%) / 25-34 (25%) / 35-44 (14%) + Promote our programs + Engage audience with daily Scientific news + Best Facebook video : 1.000.000 peoples reached / 430.000 views / 10.000 interactions Show less



Wunderkarten GmbH

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Community Manager / Responsable projet Audio-Visuel

  • Oct 2013 - Jun 2014

  Planet-Cards is the french leader of personalized printed objects on the web. Mostly of our customers were women aged between 24-35 years olds, and we support them on wedding, childbirth, birthdays, holidays etc..During my mission @PlanetCards.com, as Social Media Manager, I had to implement the Social presence of the brand, creating pages on different social networks and try to make emerge strategies on each. ■ Facebook was used as direct interface with the clients and Fans, to substitute the Customer Service.Our content strategy was to used Facebook to promote new offers and products, partnerships with bloggers and our own blog. We drove Facebook's fans, and brought them out of the platform. To develop our fans capital, I quarterly organized big contests (photo contests, quizz). To maximize the virality of our contests, we used to work closely with the lot of blogs, websites and with other brands.■ Twitter was used to survey bloggers activity and discover which ones could be our futur partners, we used it mostly as a BtoB channel. ■ Google+ was a relay for Facebook's content and serve our SEO. ■ Youtube was a tool to publish videos I created from our studio.We created videos to promote our product range, our blog and our brand and add visibility on this search engine. ■ Blog was a DIY platform, used to give the idea on how customers could use and transform our products. It’s a wonderful tool for SEO and to work through the blogosphere. ✓During this time I’ve consolidated my capacity to adapt the content with marketing objectives and the customer profile. I'm also able to create it and spread it, identify and work with opinion leaders of the market. In less than a year, a community emerged of more than 26.000 fans within our target in Facebook, and we’ve changed the way customer interact with us through social networks.I'm still working closely with their new Community Manager.https://www.facebook.com/PlanetCardsFR Show less

• Chef de Projet Audio-Visuel Junior

  • Nov 2012 - Jun 2014

  Conception et Réalisation de projets audio-visuel : Réussir à répondre à la nécessité d'un contenu audio-visuel pour une entreprise de web-to-print. Avec prise en main des logiciels de montages, post-production ainsi que des logiciels de traitement du son.Une expérience réellement enrichissante, m'incitant à vouloir progresser dans cette voie.



Auto-Entrepreneur

• France

• Social Media Consultant

  • Nov 2012 - Jan 2014

  UK Working with small and local companies to form them to Social Media. ■ Implementation of proper Social Networks accounts. ■ Definition of needs and objectives. ■ Content Strategy. ■ Inbound Marketing and How to Lead generation. ■ Helping C-Level Executives to understand the role of the Social Media in their future strategy. ■Using intern workforce and employees passions to make the strategy viable on long term. FR Apprendre les bonnes pratiques aux PME désireuses de se lancer dans les réseaux sociaux. ■ Définition des besoins et Objectifs. ■ Gestions des diverses présences Sociales. ■ Stratégie de Contenu. ■ Inbound Marketing. ■ Echanges avec l'équipe dirigeante pour définir une stratégie, en impliquant tous les membres de l'entreprise. Show less



Abelya Production

• Région de Toulouse, France

• Community Manager - Assistant Plateau

  • Apr 2012 - Sep 2012

  Creation of an Internet Identity for Abelya Production, as well as for their TV broadcasts and for some of their artists and musicians. Création d'une identité numérique pour l'entreprise Abelya Production ainsi que pour ses émissions TV et certains de ses artistes/musiciens. "Au pied de la Lettre": émission sur la culture littéraire "100% Musique" : émission mettant en avant les groupes indépendants "One Clip": émission sur format court présentant un clip indépendant dont la réalisation est jugé originale et remarquable. Ma mission était de créer des mécanismes sur les réseaux sociaux afin de développer la e-reputation de ces programmes, de toucher leur audience et de consolider leurs communautés. Show less



lastminute.com

• Switzerland
• Travel Arrangements
• 700 & Above Employee

• Stagiaire "Holidays Team"

  • Apr 2011 - Jul 2011

  Assistant Manager à Londres dans l’équipe « Vacances » -Veille concurrentielle -Bug Report -Veille de traffic Assistant Manager à Londres dans l’équipe « Vacances » -Veille concurrentielle -Bug Report -Veille de traffic



Gregory (Youri SARL)

• Toulouse

• Stagiaire Vente

  • Jun 2010 - Aug 2010

  Stage de Vente dans une boutique de prêt-à-porter Haut de Gamme. Durant les périodes de ventes privées et soldes: - Organisations des évènements. (promotion, mise en place) - Gestion des stocks - Vente - Caisse Stage de Vente dans une boutique de prêt-à-porter Haut de Gamme. Durant les périodes de ventes privées et soldes: - Organisations des évènements. (promotion, mise en place) - Gestion des stocks - Vente - Caisse



JMVI Franchise Planetalis

• Centre Commercial St -Georges à Toulouse

• Vendeur /Assistant de Gestion

  • Jul 2009 - Aug 2009

  Planetalis est une franchise de restauration rapide en partie issu de l'agriculture biologique. - Lancement du point de vente - Vendeur - Ouverture/fermeture de caisse - Entretien du point de vente - Gestion du stock Planetalis est une franchise de restauration rapide en partie issu de l'agriculture biologique. - Lancement du point de vente - Vendeur - Ouverture/fermeture de caisse - Entretien du point de vente - Gestion du stock