Experience

The Helen Hamlyn Centre for Design

• United Kingdom
• Design Services
• 1 - 100 Employee

• Innovation Fellow, Creative Leadership

  • Dec 2022 - Present



ZINC

• Venture Capital and Private Equity Principals
• 100 - 200 Employee

• Fellow

  • Feb 2023 - Present



Never Not Creative

• Australia
• Non-profit Organizations

• Co-Creator / Board Member

  • Aug 2020 - Present

  • Never Not Creative aims to collectively enable the wider creative community through initiatives supporting the improvement of the well-being of the wider creative industry whilst promoting the value of creativity in the world. • Never Not Creative aims to collectively enable the wider creative community through initiatives supporting the improvement of the well-being of the wider creative industry whilst promoting the value of creativity in the world.



The RSA (The royal society for arts, manufactures and commerce)

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Founder and Global Co-Lead Decolonising Design Coalition

  • Mar 2020 - Present

  • Founded and current Global Co-Lead Decolonising Design, of a 20-member coalition, whose aim is to source, synthesise, and amplify and support the dialogue around decolonising the ethos of the design field and beyond. • Founded and current Global Co-Lead Decolonising Design, of a 20-member coalition, whose aim is to source, synthesise, and amplify and support the dialogue around decolonising the ethos of the design field and beyond.



WARRIOR WOMEN NETWORK

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Founding Member

  • Mar 2020 - Present

  Founded in 2020 The Warrior Women Network was created to support and foster collaborations between intersectional women with pioneering ideas on how to feminise all aspects of how we function as a society. The community membership enables a global network of modern-day ‘Warriors’ to ask for advice, share knowledge and foster new collaborations and partnerships with each other. Founded in 2020 The Warrior Women Network was created to support and foster collaborations between intersectional women with pioneering ideas on how to feminise all aspects of how we function as a society. The community membership enables a global network of modern-day ‘Warriors’ to ask for advice, share knowledge and foster new collaborations and partnerships with each other.



VE DEWEY LLC

• Consultant

  • Feb 2020 - Present

  Independent creative consultancy helping creatives, brands, and organisations successfully evolve through developing innovative, creative and strategic opportunities and partnerships. Clients include: Paula Zuccotti, The Good Company People, We Are the Creators, She Leads Change, and The D&AD. Independent creative consultancy helping creatives, brands, and organisations successfully evolve through developing innovative, creative and strategic opportunities and partnerships. Clients include: Paula Zuccotti, The Good Company People, We Are the Creators, She Leads Change, and The D&AD.



ReDesign Business

• Events Services

• Co-Curator and Head Of Partnerships

  • Jul 2020 - Sep 2020

  • Co-produced ReDesign Business, a 6-day event, named by Wallpaper Magazine and Forbes as one of the top events of London Design Festival 2020. • Focused on strategically engaging with appropriate business and design leaders who would effectively address key themes of the festival, e.g. purpose or systems reset, as well as connecting with partners who aligned with the festival’s focus. • Partnered with the Design Council, Propela, Innovate UK, The Design District, DBA, CBI, and PWC. • Produced 15+ events and workshops with industry and design leaders from Mark Adams (SVP and Head of Innovation at VICE Media), Cat Drew (Chief Design Officer, Design Council), and Leland Maschmeyer (Managing Partner, Kelmhurst Capital and former Chief Brand Officer, Chobani). Show less



Creative Bravery Festival

• Scotland, United Kingdom

• Founding Member

  • Jun 2020 - Sep 2020

  Co-founder of the Creative Bravery Festival, in partnership with the Scottish government, which explores the ecosystem of education and is co-created with young-people, educators and creative industries to celebrate acts of bravery that are evolving and rethinking the way society educates and learns. Co-founder of the Creative Bravery Festival, in partnership with the Scottish government, which explores the ecosystem of education and is co-created with young-people, educators and creative industries to celebrate acts of bravery that are evolving and rethinking the way society educates and learns.



Adobe

• United States
• Software Development
• 700 & Above Employee

• Sr. Product Marketing Manager, Creative Jam Enterprise

  • Feb 2018 - Dec 2019

  • Launched, managed, and solely scaled a new European (EMEA) creative enterprise marketing programme for key Tier 1 customers. • Planned, executed, and documented 30+ strategically bespoke designed events with $100M+ TVC impact and 100K Named User assignments. • Recruited, trained, and grew team from 3 to 7 members. • Key customers included: WPP, Omnicom, BBC, Dentsu International, Havas, Unilever, Vice Media, Transport for London, Weiden+Kennedy, Pentland Brands, Nike, Pearson Publishing, Lidl, and American Airlines. Show less



AIGA Design

• Design
• 100 - 200 Employee

• Co-Chair In-house INitiative Steering Committee

  • Mar 2017 - Mar 2019

  • Co-led with an 8-member team of design leaders the development of a resource for in-house teams.• Members included leaders from Coca-Cola, IBM Design, and Kimberly Clark.

• In-house INitiative Steering Committee

  • Feb 2016 - Mar 2017



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Development and Creative Experiences, Lead

  • Nov 2016 - Feb 2018

  • Developed and executed the inaugural creative HR role supporting Mattel’s cultural and digital transformation; role was sanctioned by the COO.• Supported the creative community of 400+ creatives at Mattel HQ through a human-centred design approach by developing educational and experiential activations.• Produced 30+ activations such as external and internal speaker series, workshops, a bi-weekly podcast, and the inaugural global innovation and creative conference, CreativeCon.• Co-led the development of and co-hosted CreativeCon reaching 25k+ WW employees with keynotes including Dr. John Maeda and Kat Holmes. Show less

• ReFuel Speaker Series, Lead

  • Jan 2014 - Feb 2018

  • Founded and scaled the first corporate external speaker series that strategically engaged global design and creative leaders to inspire the Mattel community.• Evolved from a grassroots and quarterly activation with no budget to a monthly activation supported by the c-suite and a $100K budget.• Speakers included: Dr. Nelly Ben-Hayoun, Brian Collins (COLLINS), Debbie Millman (Design Matters Podcast), and Leland Maschmeyer (former CBO of Chobani).

• Art Director, Packaging and Branding

  • Jan 2012 - Nov 2016

  • Collaborated with cross-vertical partners on the execution of multiple global rebrands by providing creative input and strategy for marketing and design processes across packaging, web, photography, in-aisle presence, and TVC.• Developed global rebrand for Disney Pixar’s $40M brand, Toy Story, and shipped 4-5M units.• Led expedited global rebrand of Mattel IP $30M brand, BoomCo, within 8 weeks, from concept to launch.

• Designer

  • Apr 2008 - Jan 2012



AIGA Los Angeles

• United States
• Design Services
• 1 - 100 Employee

• Events Director

  • May 2015 - Feb 2017

  • Developed 12-month event calendar that strategically aligned with the chapter's mission of curating impactful design events for the broader Los Angeles design community. • Duties included: Speaker curation, volunteer/budget management, venue/sponsorship sourcing, and collaborating with marketing teams to generate compelling marketing schemes. • Developed 12-month event calendar that strategically aligned with the chapter's mission of curating impactful design events for the broader Los Angeles design community. • Duties included: Speaker curation, volunteer/budget management, venue/sponsorship sourcing, and collaborating with marketing teams to generate compelling marketing schemes.