Laura Huff
Director of Enrollment Marketing & Communication at Winston-Salem State University- Claim this Profile
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Bio
Jaime Hunt
While I was vice chancellor for strategic communications at Winston-Salem State University, I had the pleasure of working as Ms. Huff’s supervisor in her role as the digital communications strategy manager. Responsive, reliable, and extremely bright, Ms. Huff brought a depth of knowledge in digital communications while also understanding the full breadth of the roles within a modern marketing and communications office. I was continuously impressed by the knowledge she brought to the table and her dedication to staying on top of the latest trends in her field. She combines sharp analysis skills with a strong instinct for messaging that resonates with the audiences she serves. Her analytical approach allows her to bring data to her recommendations while her intuition allows her to translate between technical team members and creatives. She successfully led many critical projects for the university and built cross-campus support for new initiatives and approaches. While Ms. Huff’s professional acumen is immensely valuable to WSSU, she is also a great team player who was able to bridge silos and bring voices to the table. She is highly reliable and continuously strives for excellence, and was responsible for helping to develop strong practices for project management within our division. I can enthusiastically recommend Ms. Huff for any marketing communication role.
Bill Studenc
Laura is a hard-working team-player who has built the university's social media and digital marketing efforts from ground zero. She understands the tools of social media, and is eager to help her co-workers learn how to use them. In addition, she is frequently called upon to help write and create the content for digital marketing efforts on behalf of some of her university client, and her copy is clean, error-free and promotional in nature. In addition, in her previous role in promoting university cultural events, she often wrote press releases and feature stories for inclusion in on-campus publications as well as off-campus media. She is not afraid of hard work, long hours or new challenges.
Jaime Hunt
While I was vice chancellor for strategic communications at Winston-Salem State University, I had the pleasure of working as Ms. Huff’s supervisor in her role as the digital communications strategy manager. Responsive, reliable, and extremely bright, Ms. Huff brought a depth of knowledge in digital communications while also understanding the full breadth of the roles within a modern marketing and communications office. I was continuously impressed by the knowledge she brought to the table and her dedication to staying on top of the latest trends in her field. She combines sharp analysis skills with a strong instinct for messaging that resonates with the audiences she serves. Her analytical approach allows her to bring data to her recommendations while her intuition allows her to translate between technical team members and creatives. She successfully led many critical projects for the university and built cross-campus support for new initiatives and approaches. While Ms. Huff’s professional acumen is immensely valuable to WSSU, she is also a great team player who was able to bridge silos and bring voices to the table. She is highly reliable and continuously strives for excellence, and was responsible for helping to develop strong practices for project management within our division. I can enthusiastically recommend Ms. Huff for any marketing communication role.
Bill Studenc
Laura is a hard-working team-player who has built the university's social media and digital marketing efforts from ground zero. She understands the tools of social media, and is eager to help her co-workers learn how to use them. In addition, she is frequently called upon to help write and create the content for digital marketing efforts on behalf of some of her university client, and her copy is clean, error-free and promotional in nature. In addition, in her previous role in promoting university cultural events, she often wrote press releases and feature stories for inclusion in on-campus publications as well as off-campus media. She is not afraid of hard work, long hours or new challenges.
Jaime Hunt
While I was vice chancellor for strategic communications at Winston-Salem State University, I had the pleasure of working as Ms. Huff’s supervisor in her role as the digital communications strategy manager. Responsive, reliable, and extremely bright, Ms. Huff brought a depth of knowledge in digital communications while also understanding the full breadth of the roles within a modern marketing and communications office. I was continuously impressed by the knowledge she brought to the table and her dedication to staying on top of the latest trends in her field. She combines sharp analysis skills with a strong instinct for messaging that resonates with the audiences she serves. Her analytical approach allows her to bring data to her recommendations while her intuition allows her to translate between technical team members and creatives. She successfully led many critical projects for the university and built cross-campus support for new initiatives and approaches. While Ms. Huff’s professional acumen is immensely valuable to WSSU, she is also a great team player who was able to bridge silos and bring voices to the table. She is highly reliable and continuously strives for excellence, and was responsible for helping to develop strong practices for project management within our division. I can enthusiastically recommend Ms. Huff for any marketing communication role.
Bill Studenc
Laura is a hard-working team-player who has built the university's social media and digital marketing efforts from ground zero. She understands the tools of social media, and is eager to help her co-workers learn how to use them. In addition, she is frequently called upon to help write and create the content for digital marketing efforts on behalf of some of her university client, and her copy is clean, error-free and promotional in nature. In addition, in her previous role in promoting university cultural events, she often wrote press releases and feature stories for inclusion in on-campus publications as well as off-campus media. She is not afraid of hard work, long hours or new challenges.
Jaime Hunt
While I was vice chancellor for strategic communications at Winston-Salem State University, I had the pleasure of working as Ms. Huff’s supervisor in her role as the digital communications strategy manager. Responsive, reliable, and extremely bright, Ms. Huff brought a depth of knowledge in digital communications while also understanding the full breadth of the roles within a modern marketing and communications office. I was continuously impressed by the knowledge she brought to the table and her dedication to staying on top of the latest trends in her field. She combines sharp analysis skills with a strong instinct for messaging that resonates with the audiences she serves. Her analytical approach allows her to bring data to her recommendations while her intuition allows her to translate between technical team members and creatives. She successfully led many critical projects for the university and built cross-campus support for new initiatives and approaches. While Ms. Huff’s professional acumen is immensely valuable to WSSU, she is also a great team player who was able to bridge silos and bring voices to the table. She is highly reliable and continuously strives for excellence, and was responsible for helping to develop strong practices for project management within our division. I can enthusiastically recommend Ms. Huff for any marketing communication role.
Bill Studenc
Laura is a hard-working team-player who has built the university's social media and digital marketing efforts from ground zero. She understands the tools of social media, and is eager to help her co-workers learn how to use them. In addition, she is frequently called upon to help write and create the content for digital marketing efforts on behalf of some of her university client, and her copy is clean, error-free and promotional in nature. In addition, in her previous role in promoting university cultural events, she often wrote press releases and feature stories for inclusion in on-campus publications as well as off-campus media. She is not afraid of hard work, long hours or new challenges.
Credentials
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Business Herbal Course Completion
Herbal AcademyOct, 2022- Oct, 2024 -
Entrepreneur Herbal Course Completion
Herbal AcademyAug, 2021- Oct, 2024 -
Intermediate Herbal Course Completion
Herbal AcademyDec, 2020- Oct, 2024 -
Introductory Herbal Course Completion
Herbal AcademyJun, 2020- Oct, 2024 -
Hootsuite Professional Certified
Hootsuite UniversityJan, 2016- Oct, 2024 -
CGI (Perl) Certificate
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HTML & JavaScript Certificate
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Inbound Marketing Certified Professional
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Experience
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Winston-Salem State University
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Higher Education
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700 & Above Employee
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Director of Enrollment Marketing & Communication
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Jun 2023 - Present
Responsible for executing the strategic initiatives and objectives for incoming and continuing students from recruitment to graduation.
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Enrollment Marketing / Digital Strategy
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Apr 2016 - Jul 2023
Plan, execute, and measure strategic marketing goals. Develop and champion strategic communication approach across campus. Brainstorm, design and implement innovative and effective omni-channel approach for sharing high-impact content to a wide range of audiences. Engage stakeholders through use of digital communications tools. Manage the creation, curation, and evaluation of the content for the WSSU website. Develop KPIs and periodic reporting on web and social media metrics, using analytics to guide decisions on ways to improve user experience, increase traffic and engagement, structure content and optimize for both owned (CMS) and third party social platforms. Show less
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Executive Assistant - Marketing/Communications/PR
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Jun 2013 - Mar 2016
Responsible for administration, communication, and organization at the senior level. With a background in marketing, graphic design, and digital communications, my passion lies where strategy and creative intersect with technology. Driven to keep up with the latest tech trends, I constantly search for new tools to achieve fully integrated, results-oriented marketing objectives. Responsible for administration, communication, and organization at the senior level. With a background in marketing, graphic design, and digital communications, my passion lies where strategy and creative intersect with technology. Driven to keep up with the latest tech trends, I constantly search for new tools to achieve fully integrated, results-oriented marketing objectives.
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Western Carolina University
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United States
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Higher Education
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700 & Above Employee
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Digital Marketing Coordinator
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2008 - 2013
Responsible for helping units across campus pull social media, web content, and email activities into fully integrated, results-oriented marketing and communications campaigns. Activities include coordination, outreach, consultation, strategy, and assessment support for the university’s overall digital marketing efforts. Plan, implement and measure the university’s online marketing strategies and help the entire university accomplish its various recruitment, retention, branding and fundraising goals. Show less
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Director of Sports Marketing
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2007 - 2008
Responsible for creating awareness, enhancing the image and increasing ticket sales for WCU Athletics; develop and implement comprehensive marketing plans for all sports; conduct market research; engage department personnel in community relations/outreach; develop promotional pieces in all media; assist with ad sales, sponsorships and activations; assist with coordination of game operations; direct concessions operations; serve as liaison for department cell/wireless devices.
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Director of Marketing for Arts & Entertainment
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2005 - 2007
Responsible for marketing and promoting Ramsey Center programs and events; conducted market research; developed promotional pieces in all media; increased efficiency of campus event marketing by 1) launching EventPreview, the comprehensive guide to A&E events on campus and 2) building the subscriber database; increased media sponsorships by 50% and cash sponsorships by 100%; created and enhanced student learning opportunities by establishing new internships and mentorships.
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Executive Asst to the VC for Advancement & External Affairs
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2003 - 2005
Managed office of the vice chancellor; responsible for administration, communication and organization at the senior level; planned and implemented volunteer board meetings; supervised two employees; coordinated projects within the division including special events, legislation, public relations and fundraising activities.
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Self Employed Marketing/Communications Consultant
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Western North Carolina
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Marketing/Communications Consultant, WNC
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2000 - 2003
Planned, coordinated and implemented marketing activities for various entertainment, hospitality, retail and nonprofit clients; conducted marketing research and financial analyses; developed strategic plans; coordinated communications activities; managed creative teams; created promotional materials in print and electronic media. Planned, coordinated and implemented marketing activities for various entertainment, hospitality, retail and nonprofit clients; conducted marketing research and financial analyses; developed strategic plans; coordinated communications activities; managed creative teams; created promotional materials in print and electronic media.
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Self Employed Marketing Consultant/Contractor
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Walpole, MA
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Marketing Consultant/Contractor, Boston area
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1998 - 2000
Mariah Jewelry Company (1/99-2/00): Increased national brand awareness and sales for Boston-based wholesale jewelry manufacturer/importer; coordinated and implemented promotional efforts in print and electronic media; configured system (imaging and database) for cataloging thousands of inventory items; developed sales manuals, direct-mail pieces and online catalog. GTE Government Systems, (8/98-12/98): Developed corporate image through public relations efforts; published newsletter for 7,000 employees (print and electronic); prepared press releases; monitored international publicity. Show less
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Multimedia Backpacking Unlimited, Inc.
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Cullowhee, NC
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Director of Marketing & Sales/Principal Officer
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1995 - 1998
Planned and implemented business strategies for technology start-up; developed business/strategic plan; conducted extensive market research and financial analysis; developed consumer and wholesale markets; raised international brand awareness through print and electronic media; managed sales team. Planned and implemented business strategies for technology start-up; developed business/strategic plan; conducted extensive market research and financial analysis; developed consumer and wholesale markets; raised international brand awareness through print and electronic media; managed sales team.
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Education
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Higher Ed Experts
Certificate in Web Analytics for Higher Ed, Web Analytics -
Western Carolina University
BSBA, Marketing -
Southwestern Community College
Associate of Arts and Sciences (AAS), Accounting