Experience

Mediatonic Games

• United Kingdom
• Computer Games
• 200 - 300 Employee

• Director, Fall Guys

  • Mar 2023 - Present

• Head of Publishing and Partnerships - Fall Guys

  • Feb 2022 - Mar 2023

• VP - Business Development

  • Apr 2020 - Aug 2022

  Mediatonic is an independent game developer with over 230 devs across London, Brighton, Madrid and our newly announced location in Leamington Spa. Unconfined by genre, platform or business model we delight in creating games that are inclusive and approachable; but never at the expense of the weird, the surprising, and the wonderful. We build franchises with networking and social play at their core, on a constant quest to connect our players in new ways. Titles include critically acclaimed 90s… Show more Mediatonic is an independent game developer with over 230 devs across London, Brighton, Madrid and our newly announced location in Leamington Spa. Unconfined by genre, platform or business model we delight in creating games that are inclusive and approachable; but never at the expense of the weird, the surprising, and the wonderful. We build franchises with networking and social play at their core, on a constant quest to connect our players in new ways. Titles include critically acclaimed 90s Hollywood whodunnit Murder by Numbers, real-time multiplayer mobile game Gears POP!, and upcoming rollicking massively multiplayer party game, Fall Guys: Ultimate Knockout.

• Business Development Director

  • May 2018 - Apr 2020



Tonic Games Group

• United Kingdom
• Computer Games
• 1 - 100 Employee

• VP -Business Development

  • Jun 2020 - Aug 2022

  We’re a Development & Publishing group who create original games and invest in independent developers globally. Around 300 people strong; we bring together developers Mediatonic and Fortitude Games, along with publishing label, The Irregular Corporation. Our brand family currently lives across seven locations around the world, including five studios, two publishing offices and is also partnered with third-party studios in 13 locations. Each business has its own unique purpose… Show more We’re a Development & Publishing group who create original games and invest in independent developers globally. Around 300 people strong; we bring together developers Mediatonic and Fortitude Games, along with publishing label, The Irregular Corporation. Our brand family currently lives across seven locations around the world, including five studios, two publishing offices and is also partnered with third-party studios in 13 locations. Each business has its own unique purpose, goals and culture, but as a Group, we have some things in common: 1. A desire to have a positive impact with the games we make (and the way we make them) 2. An approach of empowering and enabling others to grow and achieve more 3. The will to survive and thrive; by building ambitious, sustainable businesses that can stand the test of time. We currently have 27 games in active development across every major games platform. Recently announced or released titles include: PC Building Simulator, Murder by Numbers, Mars Horizon, Paleo Pines, Good Company, and upcoming massively multiplayer party game, Fall Guys: Ultimate Knockout. Show less We’re a Development & Publishing group who create original games and invest in independent developers globally. Around 300 people strong; we bring together developers Mediatonic and Fortitude Games, along with publishing label, The Irregular Corporation. Our brand family currently lives across seven locations around the world, including five studios, two publishing offices and is also partnered with third-party studios in 13 locations. Each business has its own unique purpose… Show more We’re a Development & Publishing group who create original games and invest in independent developers globally. Around 300 people strong; we bring together developers Mediatonic and Fortitude Games, along with publishing label, The Irregular Corporation. Our brand family currently lives across seven locations around the world, including five studios, two publishing offices and is also partnered with third-party studios in 13 locations. Each business has its own unique purpose, goals and culture, but as a Group, we have some things in common: 1. A desire to have a positive impact with the games we make (and the way we make them) 2. An approach of empowering and enabling others to grow and achieve more 3. The will to survive and thrive; by building ambitious, sustainable businesses that can stand the test of time. We currently have 27 games in active development across every major games platform. Recently announced or released titles include: PC Building Simulator, Murder by Numbers, Mars Horizon, Paleo Pines, Good Company, and upcoming massively multiplayer party game, Fall Guys: Ultimate Knockout. Show less



Fortitude Games

• United Kingdom
• Computer Games
• 1 - 100 Employee

• VP - Business Development

  • Jun 2020 - Aug 2022

  Founded in 2018, Fortitude Games is building a new, multi-game studio based on characterful brands with a sense of humour. Its talented, tightly-knit team is forging a bold new path towards original game worlds, crafting unique experiences with a darkly stylish twist. Based in Guildford, UK, the company is led by Amateur Surgeon and The Sexy Brutale creator James Griffiths, supported by a highly-accomplished leadership team. Fortitude is growing quickly and hiring for its first… Show more Founded in 2018, Fortitude Games is building a new, multi-game studio based on characterful brands with a sense of humour. Its talented, tightly-knit team is forging a bold new path towards original game worlds, crafting unique experiences with a darkly stylish twist. Based in Guildford, UK, the company is led by Amateur Surgeon and The Sexy Brutale creator James Griffiths, supported by a highly-accomplished leadership team. Fortitude is growing quickly and hiring for its first original IP, with two games currently in development. Show less Founded in 2018, Fortitude Games is building a new, multi-game studio based on characterful brands with a sense of humour. Its talented, tightly-knit team is forging a bold new path towards original game worlds, crafting unique experiences with a darkly stylish twist. Based in Guildford, UK, the company is led by Amateur Surgeon and The Sexy Brutale creator James Griffiths, supported by a highly-accomplished leadership team. Fortitude is growing quickly and hiring for its first… Show more Founded in 2018, Fortitude Games is building a new, multi-game studio based on characterful brands with a sense of humour. Its talented, tightly-knit team is forging a bold new path towards original game worlds, crafting unique experiences with a darkly stylish twist. Based in Guildford, UK, the company is led by Amateur Surgeon and The Sexy Brutale creator James Griffiths, supported by a highly-accomplished leadership team. Fortitude is growing quickly and hiring for its first original IP, with two games currently in development. Show less



Climax Studios

• United Kingdom
• Computer Games
• 100 - 200 Employee

• Business Development Manager

  • Jan 2015 - May 2018



Arooga

• United Kingdom
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Marketing Director

  • Sep 2014 - Jan 2015



Jagex

• United Kingdom
• Computer Games
• 400 - 500 Employee

• Senior Community Manager - Transformers Universe

  • Mar 2014 - Aug 2014

  Responsibilities • Organize and run events including Gadget Show Live, Insomnia, ComicCon and the upcoming Gamescom. This includes budget control, staffing and merchandise creation and ordering. • Create an email and in-game engagement contact strategy. • Work closely with media, fansites, and youtube/twitch influencers to help promote key milestones in the marketing plan. • Manage Social Channel (Facebook, twitter and twitch) advertising campaigns Achievements • Key… Show more Responsibilities • Organize and run events including Gadget Show Live, Insomnia, ComicCon and the upcoming Gamescom. This includes budget control, staffing and merchandise creation and ordering. • Create an email and in-game engagement contact strategy. • Work closely with media, fansites, and youtube/twitch influencers to help promote key milestones in the marketing plan. • Manage Social Channel (Facebook, twitter and twitch) advertising campaigns Achievements • Key influencers signed up for pre-launch media day – all key demographics covered • Gadget Show Live – over 2000 people went hands on with the game for the first time. Also, ran a daily on-stage presentation of the game for up to 500 attendees. • 24 hour live Twitch stream to celebrate the launch of open beta – 90k viewers leading to 30k accounts created. Show less Responsibilities • Organize and run events including Gadget Show Live, Insomnia, ComicCon and the upcoming Gamescom. This includes budget control, staffing and merchandise creation and ordering. • Create an email and in-game engagement contact strategy. • Work closely with media, fansites, and youtube/twitch influencers to help promote key milestones in the marketing plan. • Manage Social Channel (Facebook, twitter and twitch) advertising campaigns Achievements • Key… Show more Responsibilities • Organize and run events including Gadget Show Live, Insomnia, ComicCon and the upcoming Gamescom. This includes budget control, staffing and merchandise creation and ordering. • Create an email and in-game engagement contact strategy. • Work closely with media, fansites, and youtube/twitch influencers to help promote key milestones in the marketing plan. • Manage Social Channel (Facebook, twitter and twitch) advertising campaigns Achievements • Key influencers signed up for pre-launch media day – all key demographics covered • Gadget Show Live – over 2000 people went hands on with the game for the first time. Also, ran a daily on-stage presentation of the game for up to 500 attendees. • 24 hour live Twitch stream to celebrate the launch of open beta – 90k viewers leading to 30k accounts created. Show less



Betsson Group

• Malta
• Software Development
• 700 & Above Employee

• Social Media Manager

  • Jun 2013 - Dec 2013

  Responsibilities • Ensuring our 50 social networks (Blog, Facebook, Twitter, Youtube and Instagram channels) were constantly updated with content that fits with the brand guidelines • Recruiting and managing a multi-national team of 7 • Managing the Social team budget ($1million a year). Budget was spent on creating content and seeding content. Along with social advertising and development of apps. • Key member of the team that developed and then implemented the new brand platform… Show more Responsibilities • Ensuring our 50 social networks (Blog, Facebook, Twitter, Youtube and Instagram channels) were constantly updated with content that fits with the brand guidelines • Recruiting and managing a multi-national team of 7 • Managing the Social team budget ($1million a year). Budget was spent on creating content and seeding content. Along with social advertising and development of apps. • Key member of the team that developed and then implemented the new brand platform and segmentation Achievements • Re-structured the team to create network specialists. Within the first month this lead to the blog’s highest month in terms of unique visitors • Launched a completely new social strategy across the 3 main brands – bringing our on-going content in-line with the CRM team – meaning more people saw our content • Grew 1 of the brands to the largest Bookmaker on Youtube with over 12 million views. Show less Responsibilities • Ensuring our 50 social networks (Blog, Facebook, Twitter, Youtube and Instagram channels) were constantly updated with content that fits with the brand guidelines • Recruiting and managing a multi-national team of 7 • Managing the Social team budget ($1million a year). Budget was spent on creating content and seeding content. Along with social advertising and development of apps. • Key member of the team that developed and then implemented the new brand platform… Show more Responsibilities • Ensuring our 50 social networks (Blog, Facebook, Twitter, Youtube and Instagram channels) were constantly updated with content that fits with the brand guidelines • Recruiting and managing a multi-national team of 7 • Managing the Social team budget ($1million a year). Budget was spent on creating content and seeding content. Along with social advertising and development of apps. • Key member of the team that developed and then implemented the new brand platform and segmentation Achievements • Re-structured the team to create network specialists. Within the first month this lead to the blog’s highest month in terms of unique visitors • Launched a completely new social strategy across the 3 main brands – bringing our on-going content in-line with the CRM team – meaning more people saw our content • Grew 1 of the brands to the largest Bookmaker on Youtube with over 12 million views. Show less



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• Engagement Marketing Manager

  • Nov 2012 - May 2013

  Responsibilities • Ensure that the Facebook digital network was performing to its highest potential • Manage the CRM and in-game messaging lifecycle for all new, active and lapsed users • Support new game launches and ensure that the team hit our ‘free’ install target of 25% Achievements • Launched a VIP program for SimCity Social which has lead to a 20% higher engagement level in the most valuable segment. The program consists of in-game rewards, email communication and a… Show more Responsibilities • Ensure that the Facebook digital network was performing to its highest potential • Manage the CRM and in-game messaging lifecycle for all new, active and lapsed users • Support new game launches and ensure that the team hit our ‘free’ install target of 25% Achievements • Launched a VIP program for SimCity Social which has lead to a 20% higher engagement level in the most valuable segment. The program consists of in-game rewards, email communication and a Facebook group. In the first 30 days of activity the program lead to an increase in revenue and retention • Implemented an in-game lapsed program for SimCity Social. Within the first month reactivated 10% of entire spenders Show less Responsibilities • Ensure that the Facebook digital network was performing to its highest potential • Manage the CRM and in-game messaging lifecycle for all new, active and lapsed users • Support new game launches and ensure that the team hit our ‘free’ install target of 25% Achievements • Launched a VIP program for SimCity Social which has lead to a 20% higher engagement level in the most valuable segment. The program consists of in-game rewards, email communication and a… Show more Responsibilities • Ensure that the Facebook digital network was performing to its highest potential • Manage the CRM and in-game messaging lifecycle for all new, active and lapsed users • Support new game launches and ensure that the team hit our ‘free’ install target of 25% Achievements • Launched a VIP program for SimCity Social which has lead to a 20% higher engagement level in the most valuable segment. The program consists of in-game rewards, email communication and a Facebook group. In the first 30 days of activity the program lead to an increase in revenue and retention • Implemented an in-game lapsed program for SimCity Social. Within the first month reactivated 10% of entire spenders Show less



WE R interactive LTD

• London

• Engagement Marketing Manager

  • Aug 2011 - Oct 2012

  Responsibilities • In control of the marketing advertising budget – $90,000 monthly online spend. • Manage the Facebook/Twitter community – ensure that they are driving revenue and engagement • Worked with multiple media agencies to plan marketing and PR campaigns. • Manage 4 community assistants – to provide multi languages to service the community Achievements • Organised and managed a PR event for the launch of I AM PLAYR based around interviews with key investors… Show more Responsibilities • In control of the marketing advertising budget – $90,000 monthly online spend. • Manage the Facebook/Twitter community – ensure that they are driving revenue and engagement • Worked with multiple media agencies to plan marketing and PR campaigns. • Manage 4 community assistants – to provide multi languages to service the community Achievements • Organised and managed a PR event for the launch of I AM PLAYR based around interviews with key investors. Lead to the game trending on twitter, highest day of google searches and our most organic installs in a 24 hour period. • Drove the relevance of having an active community through Facebook and Twitter. Due to changes I implemented I AM PLAYR Facebook page contributed up to 30% of the game’s DAU • Created an International football/tech blog network – across twitter and email which would review our games, post about updates/competitions and gain access to in-game talent. Drove significant organic installs for the game. • Created a multi-strand marketing launch plan for Lyroke – including paid advertising, community activity and celebrity sponsorship (Ellie Goulding and The Saturdays) which lead to the game peak at number 1 on the app store (music/free categories) Show less Responsibilities • In control of the marketing advertising budget – $90,000 monthly online spend. • Manage the Facebook/Twitter community – ensure that they are driving revenue and engagement • Worked with multiple media agencies to plan marketing and PR campaigns. • Manage 4 community assistants – to provide multi languages to service the community Achievements • Organised and managed a PR event for the launch of I AM PLAYR based around interviews with key investors… Show more Responsibilities • In control of the marketing advertising budget – $90,000 monthly online spend. • Manage the Facebook/Twitter community – ensure that they are driving revenue and engagement • Worked with multiple media agencies to plan marketing and PR campaigns. • Manage 4 community assistants – to provide multi languages to service the community Achievements • Organised and managed a PR event for the launch of I AM PLAYR based around interviews with key investors. Lead to the game trending on twitter, highest day of google searches and our most organic installs in a 24 hour period. • Drove the relevance of having an active community through Facebook and Twitter. Due to changes I implemented I AM PLAYR Facebook page contributed up to 30% of the game’s DAU • Created an International football/tech blog network – across twitter and email which would review our games, post about updates/competitions and gain access to in-game talent. Drove significant organic installs for the game. • Created a multi-strand marketing launch plan for Lyroke – including paid advertising, community activity and celebrity sponsorship (Ellie Goulding and The Saturdays) which lead to the game peak at number 1 on the app store (music/free categories) Show less



Silent Manager

• Sydney, Australia

• Senior Account Manager

  • Sep 2009 - Apr 2011



Sky

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• CRM Manager for Sky Betting and Gaming

  • Jan 2007 - Sep 2008



OneFamily

• United Kingdom
• Financial Services
• 200 - 300 Employee

• Marketing Assistant

  • Mar 2006 - Jan 2007