Abraham Gladstone
Product Marketing at LightForce- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Spanish Elementary proficiency
-
English Native or bilingual proficiency
Topline Score
Bio
Shannon Flaherty
If I were to to be tasked with creating a Marketing Automation dream team, Abe Gladstone would be one of my first draft picks! I had the pleasure of working with Abe at CA Technologies where we worked together on various programs and projects. I was particularly impressed by Abe’s leadership skills and his ability to effortlessly and diplomatically navigate through different teams in order to align goals and push large projects forward to completion (often times while adhering to aggressive deadlines). Abe’s talent was brought center stage with the initiative to implement and roll out (RTP) Real Time Personalization within our Marketo instance. Extremely quickly, he became the expert in this area of Marketing Automation and was the person many of us relied on for his in-depth understanding of the various areas of technical, messaging, strategy, personalized targeting, and reporting. Abe’s positive approach matched with his unparalleled work ethic makes him an irreplaceable team member and I have no doubt that he will be a outstanding asset to any team he belongs to.
Shannon Flaherty
If I were to to be tasked with creating a Marketing Automation dream team, Abe Gladstone would be one of my first draft picks! I had the pleasure of working with Abe at CA Technologies where we worked together on various programs and projects. I was particularly impressed by Abe’s leadership skills and his ability to effortlessly and diplomatically navigate through different teams in order to align goals and push large projects forward to completion (often times while adhering to aggressive deadlines). Abe’s talent was brought center stage with the initiative to implement and roll out (RTP) Real Time Personalization within our Marketo instance. Extremely quickly, he became the expert in this area of Marketing Automation and was the person many of us relied on for his in-depth understanding of the various areas of technical, messaging, strategy, personalized targeting, and reporting. Abe’s positive approach matched with his unparalleled work ethic makes him an irreplaceable team member and I have no doubt that he will be a outstanding asset to any team he belongs to.
Shannon Flaherty
If I were to to be tasked with creating a Marketing Automation dream team, Abe Gladstone would be one of my first draft picks! I had the pleasure of working with Abe at CA Technologies where we worked together on various programs and projects. I was particularly impressed by Abe’s leadership skills and his ability to effortlessly and diplomatically navigate through different teams in order to align goals and push large projects forward to completion (often times while adhering to aggressive deadlines). Abe’s talent was brought center stage with the initiative to implement and roll out (RTP) Real Time Personalization within our Marketo instance. Extremely quickly, he became the expert in this area of Marketing Automation and was the person many of us relied on for his in-depth understanding of the various areas of technical, messaging, strategy, personalized targeting, and reporting. Abe’s positive approach matched with his unparalleled work ethic makes him an irreplaceable team member and I have no doubt that he will be a outstanding asset to any team he belongs to.
Shannon Flaherty
If I were to to be tasked with creating a Marketing Automation dream team, Abe Gladstone would be one of my first draft picks! I had the pleasure of working with Abe at CA Technologies where we worked together on various programs and projects. I was particularly impressed by Abe’s leadership skills and his ability to effortlessly and diplomatically navigate through different teams in order to align goals and push large projects forward to completion (often times while adhering to aggressive deadlines). Abe’s talent was brought center stage with the initiative to implement and roll out (RTP) Real Time Personalization within our Marketo instance. Extremely quickly, he became the expert in this area of Marketing Automation and was the person many of us relied on for his in-depth understanding of the various areas of technical, messaging, strategy, personalized targeting, and reporting. Abe’s positive approach matched with his unparalleled work ethic makes him an irreplaceable team member and I have no doubt that he will be a outstanding asset to any team he belongs to.
Credentials
-
Coaching Essentials
The Ken Blanchard CompaniesOct, 2019- Nov, 2024 -
The Leadership Edge Development Program
Duke Corporate EducationMar, 2019- Nov, 2024 -
Hootsuite Certified Professional
Hootsuite Media Inc.Jun, 2013- Nov, 2024
Experience
-
LightForce
-
United States
-
Medical Device
-
200 - 300 Employee
-
Product Marketing
-
Sep 2022 - Present
LightForce is a digital platform providing orthodontists with fully customized, 3D printed tooth-moving tools. Founded in 2015 by Dr. Alfred Griffin, DMD, PhD, MMSc along with Dr. Lou Shuman, DMD, LightForce is revolutionizing the specialty through advanced manufacturing and technology. After four years of extensive research and development, LightForce launched their first product to the Orthodontic market- the world’s first, and only, fully customized 3D printed bracket system and digital treatment software. Learn more at www.lf.co Show less
-
-
-
GrabCAD
-
United States
-
Industrial Machinery Manufacturing
-
1 - 100 Employee
-
Sr. Software Marketing and Go-To-Market Manager
-
Apr 2022 - Sep 2022
Leading Global Marketing and Go-To-Market strategy and execution for Stratasys Software. Leading a team of passionate and skilled marketers and inside salespeople who are driven by success and driving revenue.Responsibilities include: - Define software product packaging, pricing and promotion. - Lead new sales operations strategies to create a new software business - Collaborate with hardware and software stakeholders to tell a cohesive solution story that reshapes our product identity. - Conduct monthly marketing and sales reviews with C-Level team - Create and launch new branding, logos, and messaging for our latest products and platform launches - Partner with regional sales leaders and stakeholders to define new software GTM strategies Show less
-
-
Software Marketing & Go-To-Market Manager
-
Jan 2021 - Apr 2022
Global Marketing and Go-To-Market strategy and execution for Stratasys Software. Leading a team of passionate and excellent marketers and inside sales people who are driven by success and driving revenue.
-
-
-
GrabCAD
-
United States
-
Industrial Machinery Manufacturing
-
1 - 100 Employee
-
Manager of Software Marketing
-
Sep 2017 - Oct 2020
Responsible for digital and product marketing activities related to GrabCAD and Stratasys Software.Manage the software marketing team at GrabCAD.
-
-
Marketing Operations Manager
-
Feb 2016 - Sep 2017
-Serve as administrator for Marketo and Salesforce Instances.-Create and execute marketing automation campaigns that align with strategic business objectives.-Develop and create strategic reports to measure success across the business.-Lead and develop a new digital marketing strategy to redesign aimed at improving the GrabCAD.com experience.-Run lead generation campaigns for GrabCAD Print.
-
-
-
CA Technologies
-
United States
-
Software Development
-
700 & Above Employee
-
Integrated Marketing Systems Specialist
-
Dec 2014 - Feb 2016
-Serve as Technology Advisor on Marketing Technology Purchasing Council.-Real Time Personalization (RTP/Marketo) Systems Administrator.-Develop and build RTP campaigns that use advanced targeting algorithms to present relevant marketing material to online visitors.-Integrate new Marketing Automation technologies and tools with existing Marketo system.-Facilitate and run training session for cross company education on new integrated marketing tools.-CloudWords System Admin - Manage the localization process of CA Technologies marketing assets.-Project manage multiple demand generation projects requiring cross BU and cross GEO execution. Show less
-
-
Marketing Rotational Associate
-
Jun 2013 - Dec 2014
Developed, managed and led the creation of a new innovative campaign to market CA Technologies to college students and campuses.First Rotation: Social Media- -Manager of CA Technologies Facebook presence - Increased Facebook page likes from 8,000-10,000 over 3 months organically.-Managed content calendar for Twitter, LinkedIn, and Pinterest pages.-Drove internal adoption of social media, developed and implemented new social listening programs and tools.Second Rotation: Content Marketing- -Managed TechViews Newsletter content creation, publishing and strategy to 5,000+ subscribers.-Wrote and published 19 blogs on CA Technologies corporate blog contributing to over 1700+ views, gathered and developed monthly content success metrics.-Utilized Marketo to develop several campaigns/programs and conducted surveys on the effectiveness of content. Third Rotation: Integrated Marketing - - Project Managed integration and developed deployment and use strategies of new innovative marketing technologies to drive demand generation with Marketo.- Communicated project plans and coordinated content calendars with agencies and vendors.- Coordinated and led team wide training on new marketing technologies. Show less
-
-
-
-
Marketing Coordinator
-
Feb 2013 - May 2013
Creation of social media strategy for future social media presence. Population and consolidation of SalesForce connections. Conducted a social media competitive analysis and comparison to other industry leaders. Creation of social media strategy for future social media presence. Population and consolidation of SalesForce connections. Conducted a social media competitive analysis and comparison to other industry leaders.
-
-
-
Boston Children's Hospital
-
Greater Boston Area
-
Marketing Intern
-
Jun 2012 - Aug 2012
- Produced new brand campaign to promote the hospital as the premier purveyor of children’s health services - Assisted with media buy and creative edits to produce a ready to market ad - Contributed to execution of multiple projects pertaining to the overall success of the brand campaign, utilizing the latest methods of outreach - Developed a Twitter campaign to increase awareness via mobile applications - Produced new brand campaign to promote the hospital as the premier purveyor of children’s health services - Assisted with media buy and creative edits to produce a ready to market ad - Contributed to execution of multiple projects pertaining to the overall success of the brand campaign, utilizing the latest methods of outreach - Developed a Twitter campaign to increase awareness via mobile applications
-
-
-
Gladstone's Under the Sun
-
Food and Beverage Manufacturing
-
1 - 100 Employee
-
Director of Social Media Marketing/ Brand Manager
-
Jun 2005 - Aug 2012
-Brainstorm effective marketing strategies on a limited budget. -Utilize Social Media to grow customer base and nurture customer relationships. -Develop creative gorilla marketing tactics to circumvent our limited budget. -Attend networking and investor events in order to seek outside investment. -Brainstorm effective marketing strategies on a limited budget. -Utilize Social Media to grow customer base and nurture customer relationships. -Develop creative gorilla marketing tactics to circumvent our limited budget. -Attend networking and investor events in order to seek outside investment.
-
-
-
Corporate Financial Group Inc.
-
Greater Boston Area
-
Marketing Intern
-
May 2012 - Jun 2012
- Manage CRM system to provide adequate data with regards to consumer preference, contact information, and billing - Facilitate the process of importing and exporting data into and out of Netsuite CRM system to maintain company records. - Manage CRM system to provide adequate data with regards to consumer preference, contact information, and billing - Facilitate the process of importing and exporting data into and out of Netsuite CRM system to maintain company records.
-
-
-
Discover Shield
-
Greater Boston Area
-
Director of Company Policy / HR
-
Sep 2009 - May 2010
- Created and run performance appraisals and quality of life surveys to ensure employee satisfaction. - Generated company policy and laws for the company to adhere to. - Produced online advertisements to promote the company. - Created and run performance appraisals and quality of life surveys to ensure employee satisfaction. - Generated company policy and laws for the company to adhere to. - Produced online advertisements to promote the company.
-
-
Education
-
2009 - 2013
Babson College
Bachelors of Science, Business Management -
2011 - 2011
Vienna University of Economics and Business | Fall
Community
