Alain Sanjaume
Managing Consultant Europe at Winterberry Group- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Catalan Elementary proficiency
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French Native or bilingual proficiency
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Bio
Kasper Skou
Alain is one of my favorite people in the world - professionally and personally. He joined Semasio during a rough patch and reinvigorated the whole team with his professionalism, energy and perpetually sunny disposition. Through these efforts he greatly increased the horsepower of our GTM teams AND put that horsepower on the road. His amazing network and stellar reputation opened many doors for us, and it is always stimulating to be challenged by his put-of-the-box thinking. Working with Alain on and off for the last 17 years, I enjoy every interaction with him more than the previous one.
Mikel Lekaroz
Alain is one of these rare type of people in business whose honesty stands up before anything. Moreover, in the many years that we have collaborate together since his time at Wunderloop, he has always proved to be knowledgeable but humble and firm in his opinions but always polite. Finally, it must not be forgotten that he is known and respected in most of the countries I know in Europe, ES, FR, UK, IT, DE. He practically knows "everyone in the Adtech industry in EU"
Kasper Skou
Alain is one of my favorite people in the world - professionally and personally. He joined Semasio during a rough patch and reinvigorated the whole team with his professionalism, energy and perpetually sunny disposition. Through these efforts he greatly increased the horsepower of our GTM teams AND put that horsepower on the road. His amazing network and stellar reputation opened many doors for us, and it is always stimulating to be challenged by his put-of-the-box thinking. Working with Alain on and off for the last 17 years, I enjoy every interaction with him more than the previous one.
Mikel Lekaroz
Alain is one of these rare type of people in business whose honesty stands up before anything. Moreover, in the many years that we have collaborate together since his time at Wunderloop, he has always proved to be knowledgeable but humble and firm in his opinions but always polite. Finally, it must not be forgotten that he is known and respected in most of the countries I know in Europe, ES, FR, UK, IT, DE. He practically knows "everyone in the Adtech industry in EU"
Kasper Skou
Alain is one of my favorite people in the world - professionally and personally. He joined Semasio during a rough patch and reinvigorated the whole team with his professionalism, energy and perpetually sunny disposition. Through these efforts he greatly increased the horsepower of our GTM teams AND put that horsepower on the road. His amazing network and stellar reputation opened many doors for us, and it is always stimulating to be challenged by his put-of-the-box thinking. Working with Alain on and off for the last 17 years, I enjoy every interaction with him more than the previous one.
Mikel Lekaroz
Alain is one of these rare type of people in business whose honesty stands up before anything. Moreover, in the many years that we have collaborate together since his time at Wunderloop, he has always proved to be knowledgeable but humble and firm in his opinions but always polite. Finally, it must not be forgotten that he is known and respected in most of the countries I know in Europe, ES, FR, UK, IT, DE. He practically knows "everyone in the Adtech industry in EU"
Kasper Skou
Alain is one of my favorite people in the world - professionally and personally. He joined Semasio during a rough patch and reinvigorated the whole team with his professionalism, energy and perpetually sunny disposition. Through these efforts he greatly increased the horsepower of our GTM teams AND put that horsepower on the road. His amazing network and stellar reputation opened many doors for us, and it is always stimulating to be challenged by his put-of-the-box thinking. Working with Alain on and off for the last 17 years, I enjoy every interaction with him more than the previous one.
Mikel Lekaroz
Alain is one of these rare type of people in business whose honesty stands up before anything. Moreover, in the many years that we have collaborate together since his time at Wunderloop, he has always proved to be knowledgeable but humble and firm in his opinions but always polite. Finally, it must not be forgotten that he is known and respected in most of the countries I know in Europe, ES, FR, UK, IT, DE. He practically knows "everyone in the Adtech industry in EU"
Experience
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Winterberry Group
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United States
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Business Consulting and Services
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1 - 100 Employee
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Managing Consultant Europe
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Apr 2023 - Present
Help CEOs and Private Equity firms define and execute their optimal growth strategies and acquire the best Adtech and Martech companies. Additionally, we produce industry outlooks and white papers for the US and EU markets. Winterberry Group is a specialist management consultancy focused on the marketing, advertising, data and technology sectors as a provider of growth strategy, digital transformation and commercial diligence services to brands, suppliers and financial investors. Help CEOs and Private Equity firms define and execute their optimal growth strategies and acquire the best Adtech and Martech companies. Additionally, we produce industry outlooks and white papers for the US and EU markets. Winterberry Group is a specialist management consultancy focused on the marketing, advertising, data and technology sectors as a provider of growth strategy, digital transformation and commercial diligence services to brands, suppliers and financial investors.
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I-COM Global
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Switzerland
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Advertising Services
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1 - 100 Employee
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Board Member
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Apr 2016 - Present
Passionate Jury member of the Data Start-up Challenge to select the best data marketing new players on the scene, worldwide. Passionate Jury member of the Data Start-up Challenge to select the best data marketing new players on the scene, worldwide.
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C.R.O. Partners
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Strategy Advisor
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Apr 2015 - Present
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Semasio
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United States
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Software Development
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1 - 100 Employee
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Strategy Advisor for Europe
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Sep 2021 - Mar 2023
Make Semasio the leading global Contextual solution provider in a cookie-less world. Most agencies uses already Semasio audiences via their DSPs or SSPs of choice. Successful sale of the business to Fyllo in 22. Make Semasio the leading global Contextual solution provider in a cookie-less world. Most agencies uses already Semasio audiences via their DSPs or SSPs of choice. Successful sale of the business to Fyllo in 22.
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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EU Strategy Advisor
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Sep 2019 - Aug 2021
Define and execute the best strategy for LiveRamp to expand their successful FR and UK operations in other European countries. This consulting mission did cover the fastest way to launch in EU their data connectivity platform, identity resolution, CRM on-boarding, CMP, CTV measurement, Retailers & Telcos data monetisation ... The objective is to maximise the adoption of LiveRamp people-based products by industry leaders of our open internet data-driven programmatic world. Define and execute the best strategy for LiveRamp to expand their successful FR and UK operations in other European countries. This consulting mission did cover the fastest way to launch in EU their data connectivity platform, identity resolution, CRM on-boarding, CMP, CTV measurement, Retailers & Telcos data monetisation ... The objective is to maximise the adoption of LiveRamp people-based products by industry leaders of our open internet data-driven programmatic world.
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Teads
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United States
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Advertising Services
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700 & Above Employee
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Global Data Strategy Advisor
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Apr 2016 - Apr 2019
Global Data strategy definition and creation of Teads data offering: usage of 1st, 2nd and 3rd party data, contextual offering, look-alike modeling, audience discovery and insights, data platforms integrations (CDPs, DMPs, exchanges), Identity and Cross Device Graph, measurement solutions optimisation, ... The outcome of this consulting mission create a revenue generation from zero in 2016 to a trend of $190m+ for 2019. Strategy was optimised for each region: US, EU, Latam and… Show more Global Data strategy definition and creation of Teads data offering: usage of 1st, 2nd and 3rd party data, contextual offering, look-alike modeling, audience discovery and insights, data platforms integrations (CDPs, DMPs, exchanges), Identity and Cross Device Graph, measurement solutions optimisation, ... The outcome of this consulting mission create a revenue generation from zero in 2016 to a trend of $190m+ for 2019. Strategy was optimised for each region: US, EU, Latam and APAC. Successful sale of the business to Altice Telecom. Show less Global Data strategy definition and creation of Teads data offering: usage of 1st, 2nd and 3rd party data, contextual offering, look-alike modeling, audience discovery and insights, data platforms integrations (CDPs, DMPs, exchanges), Identity and Cross Device Graph, measurement solutions optimisation, ... The outcome of this consulting mission create a revenue generation from zero in 2016 to a trend of $190m+ for 2019. Strategy was optimised for each region: US, EU, Latam and… Show more Global Data strategy definition and creation of Teads data offering: usage of 1st, 2nd and 3rd party data, contextual offering, look-alike modeling, audience discovery and insights, data platforms integrations (CDPs, DMPs, exchanges), Identity and Cross Device Graph, measurement solutions optimisation, ... The outcome of this consulting mission create a revenue generation from zero in 2016 to a trend of $190m+ for 2019. Strategy was optimised for each region: US, EU, Latam and APAC. Successful sale of the business to Altice Telecom. Show less
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eXelate, A Nielsen Company
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Managing Director Europe
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Oct 2010 - Mar 2015
European launch strategy & execution of the leading digital audience data exchange and first DMP for internet display, video and mobile advertising. Publishers monetise data to generate a new big data profit stream. Media Planners/Traders can buy data to reach a specific audience and optimise campaign performance. eXelate is a DMP based technology integrated into major DSPs, SSPs, Adservers, DMPs,... This long term consulting mission ended after the successful sale of the business to Nielsen in… Show more European launch strategy & execution of the leading digital audience data exchange and first DMP for internet display, video and mobile advertising. Publishers monetise data to generate a new big data profit stream. Media Planners/Traders can buy data to reach a specific audience and optimise campaign performance. eXelate is a DMP based technology integrated into major DSPs, SSPs, Adservers, DMPs,... This long term consulting mission ended after the successful sale of the business to Nielsen in 2015. Show less European launch strategy & execution of the leading digital audience data exchange and first DMP for internet display, video and mobile advertising. Publishers monetise data to generate a new big data profit stream. Media Planners/Traders can buy data to reach a specific audience and optimise campaign performance. eXelate is a DMP based technology integrated into major DSPs, SSPs, Adservers, DMPs,... This long term consulting mission ended after the successful sale of the business to Nielsen in… Show more European launch strategy & execution of the leading digital audience data exchange and first DMP for internet display, video and mobile advertising. Publishers monetise data to generate a new big data profit stream. Media Planners/Traders can buy data to reach a specific audience and optimise campaign performance. eXelate is a DMP based technology integrated into major DSPs, SSPs, Adservers, DMPs,... This long term consulting mission ended after the successful sale of the business to Nielsen in 2015. Show less
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wunderloop
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Europe
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Regional Director Europe
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Feb 2007 - Sep 2010
Launch & market entry of the first audience targeting technology and ad-exchange in the UK, France and Italy. AudienceScience, worldwide leader in behavioural targeting, acquired Wunderloop in July 2010. Launch & market entry of the first audience targeting technology and ad-exchange in the UK, France and Italy. AudienceScience, worldwide leader in behavioural targeting, acquired Wunderloop in July 2010.
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MIVA
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London, England Metropolitan Area
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Associate Director Europe
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Jan 2005 - Dec 2006
European divisions management of the leading search advertising specialist. Execution of special projects and initiatives on Board request: rebranding of Findwhat.com/Espotting to Miva, with main focus on the UK business profitability, coaching of the French, German and Spanish MDs, ... Acquisition of Espotting in 2004. European divisions management of the leading search advertising specialist. Execution of special projects and initiatives on Board request: rebranding of Findwhat.com/Espotting to Miva, with main focus on the UK business profitability, coaching of the French, German and Spanish MDs, ... Acquisition of Espotting in 2004.
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Espotting
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Technology, Information and Internet
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Managing Director France
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Sep 2001 - Dec 2004
Launch of the first search advertising company in Europe before Google Adwords, Microsoft Bing and Overture/Yahoo. Creation of the French entity from scratch and development into a good, solid, fast growing, profitable business with turnover over €12m. Successful sale of the business to Miva in 2004 Launch of the first search advertising company in Europe before Google Adwords, Microsoft Bing and Overture/Yahoo. Creation of the French entity from scratch and development into a good, solid, fast growing, profitable business with turnover over €12m. Successful sale of the business to Miva in 2004
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NCR Corporation
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Managing Director France -WCS Division-
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Jun 2000 - Jul 2001
Management of the French Worldwide Customer Services Division ($80m turnover, 900 employees). Merger with 4Front Technologies and management of the restructuring & associated social plan with a downsizing of 300+ employees. Acquisition of 4Front Technologies in 2000. Management of the French Worldwide Customer Services Division ($80m turnover, 900 employees). Merger with 4Front Technologies and management of the restructuring & associated social plan with a downsizing of 300+ employees. Acquisition of 4Front Technologies in 2000.
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Managing Director France
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Jul 1997 - Jun 2000
Management of the French computer services specialist company. Development of the company from 80 to 500 employees, $8 to $40m turnover. Completion of 32 due diligences and integration of 8 acquisitions including Futjitsu Siemens services division, Inea. Successful sale of the business to NCR Corporation in 2000. Acquisition of Eurosystems in 1997 Management of the French computer services specialist company. Development of the company from 80 to 500 employees, $8 to $40m turnover. Completion of 32 due diligences and integration of 8 acquisitions including Futjitsu Siemens services division, Inea. Successful sale of the business to NCR Corporation in 2000. Acquisition of Eurosystems in 1997
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Eurosystems
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Europe
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Managing Director Europe
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Sep 1987 - Jun 1997
Management of the computer services holding company and different European subsidiaries based in the UK, Italy and Belgium. Co-Founder the Netix division. Successful sale of the business to 4Front Technologies Inc in 1997. Management of the computer services holding company and different European subsidiaries based in the UK, Italy and Belgium. Co-Founder the Netix division. Successful sale of the business to 4Front Technologies Inc in 1997.
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