Experience

UNDRCVR Entertainment, LLC

• United States
• Entertainment Providers
• 1 - 100 Employee

• Co-Founder

  • Jan 2022 - Present

  UNDRCVR is proud to provide integrated digital-first marketing solutions, AI-powered digital media buying (via UNDRCVR ADS) and artist management in addition to offering full-service influencer strategy and execution. We are the agency of record for various independent, major labels, artist management companies and more, spearheading and powering releases for award-winning multi-platinum artists and developing talent alike. The company also represents acts for artist management, including platinum-selling All That Remains. As part of its third vertical, the AUDIOCLOUT team handles influencer marketing. With an emphasis on independence and strategy, UNDRCVR Entertainment enables and empowers its clients to reach unprecedented success on their own terms. Configured as a four-pronged, vertically-integrated company, UNDRCVR maintains various partnerships with a variety of partners including: Concord Music Group, Universal Music Group, Sony Music Entertainment, Psychopathic Records, Suretone Records, Thriller Records, Perseverance Media Group, Cinematic Music Group, and UP/Down-Brando Records alongside International clients like Sugar Music. In tandem with the latter, UNDRCVR worked on the FIMI platinum-certified OneRepublic x Negramaro collaboration "Better Days (Giorni Migliori)”. Other global projects include rising Italian superstar Sangiovanni whose single, "Malibu" [both original and Remix with ALAMO recording artist Trevor Daniel] was certified 7x platinum by FIMI, becoming Italy's biggest song of the year in 2021. Show less



ADA Worldwide

• Musicians
• 1 - 100 Employee

• Executive Vice President, Commerce & Marketing

  • Jul 2019 - Jan 2022

  Led domestic digital commercial efforts while maintaining high-level relationships across key Digital Service Providers while providing day-to-day digital commercial strategy while directly responsible for their development and execution across the organization. Led the ADA U.S. “Label Services” marketing team across Business Development/A&R, Radio Promotion, PR, Digital Marketing, Product Management and Music Licensing. Selected as a Billboard “Indie Power Player” in 2021 and 2020 and a “Digital Power Player” in 2019. Select artist & partner roster included: Papa Roach, Palaye Royale, Asking Alexandria, IDLES, Evanescence, Iron Maiden, Angels & Airwaves, AJR, Ghostemane, Cigarettes After Sex, and many more. Show less



300 Entertainment

• United States
• Musicians
• 1 - 100 Employee

• Chief Marketing Officer

  • Jan 2014 - Jan 2019

  Joined 300 Entertainment during start-up phase of label operations. Since then, 300 has released over 100 Gold and Platinum singles/albums globally receiving 8 Grammy nominations while generating over 25 billion streams. Oversaw the 300 Entertainment Marketing Department and Creative teams. Artists touched all genres - among them: Fetty Wap, Highly Suspect, MIGOS, Tee Grizzley, Cheat Codes, Famous Dex, Meg Myers, Maggie Lindemann, Cobi, Coheed & Cambria, Young Thug, Conrad Sewell, Bailey Bryan, Dae Dae, and many more. Show less



Razor and Tie

• New York, United States

• Head of Marketing and Business Development

  • Mar 2011 - Jan 2014

  Oversaw day-to-day marketing and label operations for Razor & Tie including Product Management, Publicity, Video Production, Radio Promotion, and Digital Marketing. Played pivotal role in re-branding and re-enewed A&R focus which resulted in 10 Top 20 Billboard artist debuts over 2 years and 5 singles reaching #1 at Radio. Also Responsible for all aspects of album scheduling, artist financial planning, imaging, label creative/packaging, photo shoots, advertising, print and new media initiatives. Lead with a strong emphasis on direct-to-consumer (D2C) efforts. Direct label signings/acquisitions included: The Pretty Reckless, The Hold Steady, Augustana, Yellowcard, The Sword, Protest The Hero, Kyng, P.O.D., HIM, Hatebreed, Jon McLaughlin, Shadows Fall, Nonpoint, Such Gold, and more. Additional frontline marketing campaigns with: All That Remains, For Today, Attila and more. Executive producer of Lamb of God's "As The Palaces Burn" 10th Anniversary, CD+DVD project re-issue. Show less



Entertainment One

• Canada
• Entertainment Providers
• 700 & Above Employee

• Senior Vice President Marketing & Content Creation

  • Dec 2000 - Mar 2011

  Led all aspects of eOne Music Marketing department. Responsible for the creation and implementation of all eOne Marketing plans across various musical genres including Rock, Urban and R&B. Head video commissioner for label, commissioned over 500 music videos. Created and executed creative relative to album packaging, video shoots, television advertising, radio/print/new media advertising and more. Managed Marketing financial plans/budgets for artists across the roster including DJ Khaled, The RZA, Jim Jones, Dipset, Hatebreed, Otep, Fair To Midland, Faith Evans, Sean Kingston, Brian McKnight, Slim Thug, B.G., Juvenile, Christine McVie, No Limit Records/Master P, The Goodie Mob, Big Gipp, Black Label Society, UNK, Dwele, Ray J, Beth Hart, Dorrough, Opeth, Crowbar, and many more. Executive produced "The Wrestler" soundtrack. Oversaw creative and execution of full line of re-issues of Death Row catalogue including classic albums from 2Pac, Snoop Dogg, Dr. Dre and more. Show less