Kenneth Magee II
Owner at Reverse Online Interactive (ROI Marketing)- Claim this Profile
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Bio
Credentials
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Google Adwords Certified
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Google Partner
Google
Experience
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ROI Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Owner
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Jul 2010 - Present
We're a full-service interactive marketing firm focused on the concept of identifying the customer who is seeking the company/product. ROI Marketing will help guide you to the best online strategies which will bring the customer looking for you to YOU. Our mission is to help our clients navigate these online mediums by allowing them to focus on their business while we focus on bringing them business. To learn more about how ROI Marketing can help your business please email us or call 919.244.4299 Show less
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MarketSmart Interactive
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Advertising Services
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Interactive Media Manager (Websourced)
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Nov 2000 - Jul 2010
* Director of entire Interactive Media Division for MSI/MSA. Entrusted with the overall success of all interactive marketing campaigns and doubled paid search ad revenue in less than a year. Responsibilities include: maximization of Paid Search traffic through constant refinement of Google Adwords, Yahoo Sponsored Search, Microsoft adCenter; Web Site evaluations and recommendations for Search Engine Optimization; Google Analytics set up, tracking and support; online media buying; landing page(s) creation and/or modification; email marketing campaign evaluations and analysis of major competitors’ marketing campaigns. I counsel clients to analyze/understand campaign trends and growth opportunities and leverage results to increase quality and profitability. Help to establish or re-evaluate return on investment (ROI), cost per acquisition (CPA), cost per lead (CPL) and natural search traffic goals based on captured data. PREVIOUS POSITIONS SAME ORGANIZATION: * Manager of Client Services - keywordranking.com- 900+ clients. Managed and supported staff in account planning, goal setting, client deliverables, training and perpetuating a client centric philosophy. Aggressively track division performance against key metrics such as: renewals, upgrades, cross-sells, total revenue and retention. Act as first point of escalation on client issues. Effective development of monthly revenue consisted of daily execution of the following: keyword analysis, marketing focus, business analysis, review of website’s efficiency, competitive analysis, return on investment and other online marketing needs. Results oriented management of staff through development of: division employee handbook, division training manual, two-week new-hire training program, corporate organizational flow, daily work flow, upgrade and retention incentives, team building activities, employee reviews, daily coaching and counseling. * Client Retention Manager *International Sales Marketing Manager Show less
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Internet Manager
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2000 - Jul 2010
I was responsible for all online advertising and metrics tracking for web site. Southern-Charmz Interiors specializes in topiaries, centerpieces, wreaths and swags created with permanent and dried materials. Includes information on custom ordering. I was responsible for all online advertising and metrics tracking for web site. Southern-Charmz Interiors specializes in topiaries, centerpieces, wreaths and swags created with permanent and dried materials. Includes information on custom ordering.
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World Savings
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Banking
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1 - 100 Employee
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Preferred Mortagage Broker
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Mar 1998 - Nov 2000
Establish, cultivate and manage high-level client relationships through origination of residential mortgages. Utilized extensive knowledge of underwriting and appraisal guidelines and tendencies. Initiated and executed aggressive marketing strategies for effective development and qualification of new accounts for preferred status. Aggressive daily marketing of features and benefits of loan programs to clientele. Execution of instructional sales training for loan officers via presentations, seminars and one on one consults. Cultivation and fostering of relationships with loan officers and managers to ensure immediate and future business. Show less
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Capital One
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United States
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Financial Services
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700 & Above Employee
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Director of Midwest Underwriting
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Sep 1996 - Mar 1998
Responsible for $30 Million per month in originated loans by spearheading Chevy Chase Bank’s expansion into Midwest market. Management of production, sales, finance and marketing personnel. Maintenance of existing loan portfolio and full execution of existing underwriting guidelines. Responsible for $30 Million per month in originated loans by spearheading Chevy Chase Bank’s expansion into Midwest market. Management of production, sales, finance and marketing personnel. Maintenance of existing loan portfolio and full execution of existing underwriting guidelines.
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Education
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1988 - 1992
Longwood University
B.S., Business Administration concentration on Business Management
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